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Barneys New York
Barneys New York is an American luxury department store founded in 1923 by Barney Pressman. It introduced many major brands to the American market including Armani, Azzedine Alaïa, Comme des Garçons, Christian Louboutin, and Zegna.
In 2019, Barneys New York filed for Chapter 11 bankruptcy, Authentic Brands Group acquired the intellectual property and all stores were closed in 2020. Speciality departments were operated in Saks Fifth Avenue stores under license from 2021, until the bankruptcy of Saks Global. In 2026, it was announced that Barneys would return to the United States with a store operated under license in Naples, Florida by the end of the year.
As of 2026, Barneys operates nine stores in Japan (including four outlet stores). A skincare and fragrance line, Barneys New York Beauty, operates one store in South Korea and a hotel, Barneys New York Residences, operates in Mexico. A store will open in Naples, Florida by the end of 2026.
Barney Pressman initially opened a men's discount clothing store. His first store was in a 500-square-foot (46 m2) space with 20-foot (6.1 m) of frontage at Seventh Avenue and West 17th Street in Manhattan in 1923. He raised the $500 to pay the lease by pawning his wife's engagement ring. Barney's Clothes were stocked with 40 brand name suits and a big sign with a slogan, "No Bunk, No Junk, No Imitations". Barney's sold clothing at discounted prices by purchasing showroom samples, retail overstocks, and manufacturers' closeouts at auctions and bankruptcy sales. He also offered free alterations and free parking to attract customers. And this first-of-its-kind store gained Barney Pressman numerous appearances on TV and radio shows.
Pressman claimed to be the first Manhattan retailer to use radio and television, beginning with "Calling All Men to Barney's" radio spots in the 1930s that parodied the introduction of the Dick Tracy show. He sponsored radio programs featuring Irish tenors and bands playing jigs to advertise Irish woolens. Women encased in barrels gave away matchbooks with the store name and address. He also chartered a boat to take 2,000 of his customers from Manhattan to Coney Island.
During the 1960s Barney Pressman's son, Fred, helped transition from a discount store to a luxury retailer."
In a 1973 interview with Business Week, Fred Pressman stated that he became "convinced that the discount route definitely was not for us. My father and I have always hated cheap goods ... I didn't want to sell low-end merchandise. Now, many of those who chose to are verging on bankruptcy." Fred Pressman's obituary in The New York Times stated:
With his father's blessing, Fred Pressman slowly transformed the store from a salty discount house that sold roast beef sandwiches in its pub to a purveyor of Italian designers with a cafe serving Perrier and light salads. He began to discard the types of suits that his father was prone to unearthing at auctions and bankruptcy sales, peppering the racks instead with then-obscure and top-name designers both, but continued to offer touches like free alterations that gave Barneys its reputation.
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Barneys New York
Barneys New York is an American luxury department store founded in 1923 by Barney Pressman. It introduced many major brands to the American market including Armani, Azzedine Alaïa, Comme des Garçons, Christian Louboutin, and Zegna.
In 2019, Barneys New York filed for Chapter 11 bankruptcy, Authentic Brands Group acquired the intellectual property and all stores were closed in 2020. Speciality departments were operated in Saks Fifth Avenue stores under license from 2021, until the bankruptcy of Saks Global. In 2026, it was announced that Barneys would return to the United States with a store operated under license in Naples, Florida by the end of the year.
As of 2026, Barneys operates nine stores in Japan (including four outlet stores). A skincare and fragrance line, Barneys New York Beauty, operates one store in South Korea and a hotel, Barneys New York Residences, operates in Mexico. A store will open in Naples, Florida by the end of 2026.
Barney Pressman initially opened a men's discount clothing store. His first store was in a 500-square-foot (46 m2) space with 20-foot (6.1 m) of frontage at Seventh Avenue and West 17th Street in Manhattan in 1923. He raised the $500 to pay the lease by pawning his wife's engagement ring. Barney's Clothes were stocked with 40 brand name suits and a big sign with a slogan, "No Bunk, No Junk, No Imitations". Barney's sold clothing at discounted prices by purchasing showroom samples, retail overstocks, and manufacturers' closeouts at auctions and bankruptcy sales. He also offered free alterations and free parking to attract customers. And this first-of-its-kind store gained Barney Pressman numerous appearances on TV and radio shows.
Pressman claimed to be the first Manhattan retailer to use radio and television, beginning with "Calling All Men to Barney's" radio spots in the 1930s that parodied the introduction of the Dick Tracy show. He sponsored radio programs featuring Irish tenors and bands playing jigs to advertise Irish woolens. Women encased in barrels gave away matchbooks with the store name and address. He also chartered a boat to take 2,000 of his customers from Manhattan to Coney Island.
During the 1960s Barney Pressman's son, Fred, helped transition from a discount store to a luxury retailer."
In a 1973 interview with Business Week, Fred Pressman stated that he became "convinced that the discount route definitely was not for us. My father and I have always hated cheap goods ... I didn't want to sell low-end merchandise. Now, many of those who chose to are verging on bankruptcy." Fred Pressman's obituary in The New York Times stated:
With his father's blessing, Fred Pressman slowly transformed the store from a salty discount house that sold roast beef sandwiches in its pub to a purveyor of Italian designers with a cafe serving Perrier and light salads. He began to discard the types of suits that his father was prone to unearthing at auctions and bankruptcy sales, peppering the racks instead with then-obscure and top-name designers both, but continued to offer touches like free alterations that gave Barneys its reputation.
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