Believe Music
Believe Music
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Believe Music

Believe SAS (also known as Believe Music or by its previous name Believe Digital) is a global digital music company headquartered in France. The company has several brands including TuneCore, Nuclear Blast, Naïve, Groove Attack, Play Two and AllPoints.

Believe exists in more than 50 countries in Europe, America, Asia and Africa.

The company was founded in 2005 by Denis Ladegaillerie, Arnaud Chiaramonti and Nicolas Laclias.

The company operates from Paris, and was introduced on Euronext marketplace in June 2021 and it raised 300 million euros. Believe also has a subsidiary in Luxembourg (Believe International) which serves as a hub for the digital distribution.

Believe's expansion was fuelled by $60m growth capital investment from Ventech, Technology Crossover Ventures (TCV) and XAnge]. In August 2016, the company acquired the French independent label Naive Records for €10m, seeking to improve value from the company's extensive back catalogue, and restarted the label's issuing of new recordings as physical CDs in 2017.

In 2019, Believe expanded its presence in both Russia and India. The Group's market shares in these countries are 25% and 15% respectively. In India, there are Bollywood stars in the Group's catalog, like Ayushmann Khurrana.

In 2021, Believe generated $682M in annual revenues, increasing compared to the previous year.

By the end of 2022, Believe demonstrated its growth model. The organic growth target of 2022 raised for the second time to over 30% and was expected to exceed the targets set at the Initial Public Offering (IPO). Believe's performance in 2022 witnessed an acceleration in growth as compared to the prior year. Indeed, the company increased revenues by €135.8 million (30.7% Year-over-Year), from €441.4 million in 2020. Accordingly, Believe's 2022 revenue increased to reach €452.4 million in Europe, €199.3 million in Asia-Pacific and Africa, and €109.2 million in the Americas.

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