Benetton Group

45°42′29″N 12°13′05″E / 45.7081087°N 12.2179756°E / 45.7081087; 12.2179756

Benetton Group S.r.l. (Italian: [benetˈton]) is a global fashion brand based in Ponzano Veneto, Italy, founded in 1965. Benetton Group has a network of about 5,000 stores worldwide. It is a wholly owned subsidiary of the Benetton family's holding company Edizione.

In 1965, the Benettons opened their first store in Belluno, in the Veneto region of northern Italy, and three years later, in Paris. The company's core business consists of clothing brands United Colors of Benetton and Sisley.

Benetton was an iconic brand in the 1980s and 1990s, but has since struggled to regain this position. In 2000, it ranked 75th in Interbrand's ranking of the best global brands; however, by 2002, it had dropped out of the list.

In 2012, Benetton Group was delisted from the stock exchange and is now a fully owned subsidiary of the Benetton family company Edizione holding.

In 2017, the group posted a loss of €180 million. Prompted by the heavy losses, Luciano Benetton, who was then 83 years old, returned from retirement as executive chairman for the brand.

Revival efforts also included appointing French designer Jean-Charles de Castelbajac as artistic director and re-appointing photographer Oliviero Toscani. As of 2020, United Colors of Benetton had 1,500 employees and used 25,000 workers through subcontractors. In March 2020, Massimo Renon was named CEO of the company.

On May 25, 2024, Luciano Benetton announced that the group had a loss of €100 million and accused Renon and other executives of mismanagement.