Bertelsmann

Bertelsmann SE & Co. KGaA, commonly known as Bertelsmann (German pronunciation: [ˈbɛʁtl̩sˌman] ^ⓘ), is a German private multinational conglomerate corporation based in Gütersloh, North Rhine-Westphalia, Germany. It is one of the world's largest media conglomerates and is also active in the service sector and education.

Bertelsmann was founded as a publishing house by Carl Bertelsmann in 1835. After World War II, Bertelsmann, under the leadership of Reinhard Mohn, went from being a medium-sized enterprise to a major conglomerate, offering not only books but also television, radio, music, magazines and services. Its principal divisions include the RTL Group, Penguin Random House, BMG, Arvato, the Bertelsmann Marketing Services, the Bertelsmann Education Group and Bertelsmann Investments.

Bertelsmann is an unlisted and capital market-oriented company, which remains primarily controlled by the Mohn family.

The nucleus of the corporation is the C. Bertelsmann Verlag, a publishing house established on 1 July 1835 by Carl Bertelsmann in Gütersloh. Carl Bertelsmann was a representative of the "Minden-Ravensberger Erweckungsbewegung", a Protestant revival movement, whose writings he published. The C. Bertelsmann Verlag, originally specialized in theological literature, expanded its publications to include school and textbooks and in the 1920s and 1930s increasingly entered into the field of light fiction.

In Nazi Germany, the publishing house gained a prominent position with its affordable Bertelsmann Volksausgaben ("people's editions"). In particular, war adventure books such as Werner von Langsdorff's Fliegerbuch on aviation were a commercial success. Heinrich Mohn belonged to the patrons' circle of the SS and sought to turn his company into a National Socialist model enterprise. During World War II, the C. Bertelsmann Verlag became a leading supplier to the Wehrmacht, even surpassing Franz Eher, the central publishing house of the Nazi Party. Especially in the years between 1939 and 1941, the revenues of the C. Bertelsmann Verlag skyrocketed. Jewish slave laborers were not forced to work in Gütersloh, but in printing plants in Lithuania with which the C. Bertelsmann Verlag cooperated. In 1944, the Reichsschrifttumskammer (Reich Chamber of Literature) closed the publishing house to "mobilize all powers for victory". Another essential reason for this was criminal paper racketeering by some publisher's employees, which led to a trial in 1944.

After World War II, the company portrayed itself to the Allied Control Authority as a Christian publisher that was part of the resistance to Nazism and allegedly persecuted. Ties to National Socialist organizations were initially denied. After it became known that erroneous, or at least inadequate, statements had been made, Heinrich Mohn stepped down as the head of the publishing house. Reinhard Mohn, one of his three sons, took over the C. Bertelsmann Verlag, as Hans Heinrich Mohn had been killed in the war and Sigbert Mohn was still a prisoner of war. In 1947, the Allies finally granted the company a publishing license. After currency reform in 1948, there was a market slump in the book trade that also led to the next existential crisis for the C. Bertelsmann Verlag. Under these conditions, in 1950 Bertelsmann launched the Lesering (book club) to stimulate sales. Customers ordered books via subscription and in return received discounted prices. The business increasingly shifted from the publishing house to the sale of books, which was decisive to further growth.

In 1959, the C. Bertelsmann Verlag underwent a restructuring. From that point forward, theological literature was published by the newly established Gütersloher Verlagshaus, which was consolidated with the Rufer Verlag. Fiction, poetry, and art publications were placed under the Sigbert Mohn Verlag. The C. Bertelsmann Verlag focused on nonfiction books, in particular dictionaries, guidebooks, reference books and journals. In the 1950s and 1960s, Bertelsmann expanded its activities into new business areas. In 1956, the company entered the music market with the Bertelsmann Schallplattenring (record club). Two years later, Ariola, one of the most successful German record labels was launched, and virtually at the same time, the Sonopress record pressing plant was established. With the Kommissionshaus Buch & Ton (book and audio commissioning company), from which the Vereinigte Verlagsauslieferung (VVA) emerged, Bertelsmann laid the cornerstone for its service business. In 1964, Bertelsmann purchased the already broken-up UFA from the Deutsche Bank and built on its presence in cinema and television. In 1969, Bertelsmann acquired shares in the magazine publisher Gruner + Jahr. A merger with Axel Springer, also planned at the time, for which a loan for millions had been taken out temporarily from Westdeutsche Landesbank, failed in 1970.

Starting in 1971, Bertelsmann operated as a joint-stock company ("Aktiengesellschaft" or "AG"), renamed Bertelsmann AG. The increasingly diversifying book publishers were bundled in the Verlagsgruppe Bertelsmann publishing group at the end of the 1960s. In 1972, this company moved from Gütersloh to Munich. Key divisions remained in Gütersloh, for which a new office building was built in 1976 at the group's official location. To this day, it has remained the Bertelsmann headquarters, referred to as the Bertelsmann Corporate Center. The rapid growth of Bertelsmann led to structural and financial problems. In the 1970s, financing requirements reached their peak. From 1975 to 1980, for example, the return on sales fell below one percent. Bertelsmann also encountered new regulatory rules in its home market, in particular through laws governing mergers. Larger acquisitions became practically impossible. At the same time, there was an increasing saturation of the German market for the Bertelsmann Lesering, whereas the foreign book clubs earned the lion's share of revenues in this corporate division.