Pleasure Beach Resort, best known by its former name Blackpool Pleasure Beach, is an amusement park situated on Blackpool's South Shore, in the county of Lancashire, North West England. The park was founded in 1896 by A. W. G. Bean and his partner John Outhwaite. The current managing director is Amanda Thompson.

The park is host to many records, including the largest collection of wooden roller coasters of any park in the United Kingdom with four: Big Dipper, Blue Flyer, Grand National, and Nickelodeon Streak. Many of the roller coasters in the park are record-breaking attractions. When The Big One opened in 1994, it was the tallest and steepest roller coaster in the world. The ride holds the record as the second-tallest and second-fastest roller coaster in the United Kingdom, and the longest roller coaster in Europe.

The park was the first in Europe to introduce an inverting steel coaster, Revolution, and operates the last Steeplechase roller coaster. Grand National is one of only two wooden Möbius loop coasters still operating. Sir Hiram Maxim's Captive Flying Machine is the oldest amusement ride in Europe, having opened in 1904. Valhalla was one of the largest and most expensive indoor dark rides in the world. The park also operates Nickelodeon Land, a themed children's section.

Pleasure Beach Resort was founded in 1896 by Alderman William George Bean after he failed in his attempt to become an advertising man on New York City's Madison Avenue. He returned to the United Kingdom in 1897 and opened two separate amusement parks: one adjacent to Euston Road in Great Yarmouth, and another in Blackpool, opposite the tram terminus. The Great Yarmouth amusement park failed to generate much interest, so Bean moved to Blackpool full-time towards the end of the 1890s. The Switchback roller coaster, which was built in 1891, predated the park. The park was built around it.

In 1903, Bean, along with local businessman John Outhwaite, purchased 30 acres of land known as the "Watson Estate", which was used to expand the amusement park. The original Pleasure Beach Resort was built on the sand dunes along the promenade and consisted of a few roundabouts, a bicycle railway, and several Gypsy stalls. Bean and Outhwaite decided to grow the business after visiting Coney Island in the United States. Using a small static fairground in London's Earls Court for inspiration, Bean added more rides and sideshows to the park, which began to garner the attention of holidaymakers. Bean's aim was to establish a fun park of a relative size that would "make adults feel like children again and inspire gaiety of a primarily innocent character".

The first notable attraction to open at Pleasure Beach was Sir Hiram Maxim's Captive Flying Machine in 1904. It is a rotary swing ride designed by the British inventor of the same name. A mill chute water ride followed in 1905, which opened under the name The River Caves of the World. Both of these rides are still operational today. In 1907, the park opened its second wooden roller coaster, which was known as Scenic Railway. It was during this time that the park began to be known as Blackpool Pleasure Beach. In 1909, Bean expanded the business by purchasing a second amusement park up the coast in Morecambe under the name West End Amusement Park, which would later become Frontierland Western Theme Park. The success of the Morecambe park led to a third amusement park opening four years later in Southport, under the name Adventure Coast Southport.

Meanwhile, Pleasure Beach Resort was developed with frequent large scale investments, including Velvet Coaster, House of Nonsense, Joy Wheel, and The Whip. Outhwaite died in 1911, leaving most of the remaining business to Bean; the Outhwaite family still obtained shares in the park and would occasionally have input into its growth. Following the first World War, investment at the park ceased due to the difficulty in exporting rides from the United States, and the next investments would not be until 1922 when Virginia Reel and Noah's Ark opened. Despite the lack of investment, profits soared, and the company was noted as being one of the most prolific employers in the northwest of England.

Further into the 1920s, Bean invested in the Casino Building. Opened in 1913, it was designed by local architect Robert Butcher Mather, and themed to an Indian palace. In 1938, it was demolished and replaced with a more modern Art Deco-style building, designed by architect Joseph Emberton. Today, the Casino Building features a number of function rooms and offices, and the ground floor space is used as the main ticket centre.