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Blinkit

Blink Commerce Private Limited, doing business as Blinkit (formerly Grofers), is an Indian quick-commerce company owned by Eternal Limited. It was founded in December 2013 and is based in Gurgaon.

Customers of the company use a mobile application to order groceries and essentials online, which are sourced from the company's dark stores and delivered in 10 minutes. Blinkit operates in 153 cities in India, as of March 2025.

In 2022, Zomato Limited (now Eternal) acquired Blinkit for US$568 million in an all-stock deal.

The company, originally named Grofers, was founded in December 2013 by Albinder Dhindsa and Saurabh Kumar, who had first met each other while working for Cambridge Systematics during the late 2000s. The startup piloted in Delhi NCR before expanding to other cities in India.[citation needed]

After seven years of operations as an online grocery delivery service, Grofers introduced express grocery delivery in India in 2021, by building a dark store network. In June 2021, Zomato Limited (now Eternal) acquired a 9.3% stake in Grofers for $100 million. In July 2021, Grofers was reportedly delivering groceries in 15 minutes in Gurgaon. A month later, in August 2021, it introduced 10-minute delivery in 12 large cities. By November 2021, the company was delivering 125,000 orders per day.

On 13 December 2021, Grofers changed its brand name to Blinkit in line with its vision to embrace quick-commerce. By the end of 2021, the company had raised about US$630 million from investors including SoftBank, Tiger Global and Sequoia Capital.

In March 2022, the cash-strapped Blinkit fired 1,600 employees and ground staff, nearly 5% of its total workforce. Soon after, Zomato granted a US$150 million loan to Blinkit and entered talks to acquire it. On 24 June 2022, Zomato announced that it would acquire Blinkit for US$568 million in an all-stock deal. The acquisition was completed on 10 August 2022.

Blinkit primarily delivers groceries, fresh fruits, vegetables, meat, stationery, bakery items, personal care, baby and pet care products, snacks, and flowers, among others.

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