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Brainstorming
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Brainstorming
Brainstorming is a creativity technique in which a group of people interact to suggest ideas spontaneously in response to a prompt. Stress is typically placed on the volume and variety of ideas, including ideas that may seem outlandish or "off-the-wall". Ideas are noted down during the activity, but not assessed or critiqued until later. The absence of criticism and assessment is intended to avoid inhibiting participants in their idea production. The term was popularized by advertising executive Alex Faickney Osborn in the classic work Applied Imagination (1953).
In 1939, advertising executive Alex F. Osborn began developing methods for creative problem-solving. He was frustrated by employees' inability to develop creative ideas individually for ad campaigns. In response, he began hosting group-thinking sessions and discovered a significant improvement in the quality and quantity of ideas produced by employees. He first termed the process as organized ideation, but participants later came up with the term "brainstorm sessions", taking the concept after the use of "the brain to storm a problem".
During the period when Osborn made his concept, he started writing on creative thinking, and the first notable book where he mentioned the term brainstorming was How to Think Up (1942).
Osborn outlined his method in the subsequent book Your Creative Power (1948), in chapter 33, "How to Organize a Squad to Create Ideas".
One of Osborn's key recommendations was for all the members of the brainstorming group to be provided with a clear statement of the problem to be addressed prior to the actual brainstorming session. He also explained that the guiding principle is that the problem should be simple and narrowed down to a single target. Here, brainstorming is not believed to be effective in complex problems because of a change in opinion over the desirability of restructuring such problems. While the process can address the problems in such a situation, tackling all of them may not be feasible.
Osborn said that two principles contribute to "ideative efficacy":
Following these two principles were his four general rules of brainstorming, established with intention to:[citation needed]
These four rules were:
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Brainstorming
Brainstorming is a creativity technique in which a group of people interact to suggest ideas spontaneously in response to a prompt. Stress is typically placed on the volume and variety of ideas, including ideas that may seem outlandish or "off-the-wall". Ideas are noted down during the activity, but not assessed or critiqued until later. The absence of criticism and assessment is intended to avoid inhibiting participants in their idea production. The term was popularized by advertising executive Alex Faickney Osborn in the classic work Applied Imagination (1953).
In 1939, advertising executive Alex F. Osborn began developing methods for creative problem-solving. He was frustrated by employees' inability to develop creative ideas individually for ad campaigns. In response, he began hosting group-thinking sessions and discovered a significant improvement in the quality and quantity of ideas produced by employees. He first termed the process as organized ideation, but participants later came up with the term "brainstorm sessions", taking the concept after the use of "the brain to storm a problem".
During the period when Osborn made his concept, he started writing on creative thinking, and the first notable book where he mentioned the term brainstorming was How to Think Up (1942).
Osborn outlined his method in the subsequent book Your Creative Power (1948), in chapter 33, "How to Organize a Squad to Create Ideas".
One of Osborn's key recommendations was for all the members of the brainstorming group to be provided with a clear statement of the problem to be addressed prior to the actual brainstorming session. He also explained that the guiding principle is that the problem should be simple and narrowed down to a single target. Here, brainstorming is not believed to be effective in complex problems because of a change in opinion over the desirability of restructuring such problems. While the process can address the problems in such a situation, tackling all of them may not be feasible.
Osborn said that two principles contribute to "ideative efficacy":
Following these two principles were his four general rules of brainstorming, established with intention to:[citation needed]
These four rules were:
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