Bring Kids Back UA is a Ukrainian humanitarian program created at the initiative of the President of Ukraine Volodymyr Zelenskyy in 2023. It unites the efforts of the authorities of Ukraine, other states, international and non-governmental organizations to return to their homeland all Ukrainian children abducted by Russia during the Russian invasion of Ukraine, which began in 2022. The program provides for the reintegration of deported children, their socialization, the development of family forms of upbringing, as well as the recording of crimes and bringing the Russian Federation to justice for these crimes, in particular at the International Criminal Court in The Hague.

The Bring Kids Back UA Action Plan is aimed at implementing the Peace Formula of President Volodymyr Zelenskyy, in particular paragraph 4 "Release of all prisoners and deportees". The implementation of the action plan is coordinated by the Coordination Council for the Protection and Safety of Children under the President of Ukraine, headed by the Head of the Office of the President of Ukraine Andriy Yermak.

During the Russian invasion of Ukraine, the Russian Federation forcibly moved thousands of Ukrainian children from some territories under their control to other controlled territories, granted them Russian citizenship (depending on age), forced Russian families to adopt them, and created obstacles to the reunification of children with their parents and homeland. Ukrainian children were abducted by the Russian state after their parents were arrested by Russian occupation authorities in the temporarily occupied territories of Ukraine or killed during the invasion, or after being separated from their parents in a zone of active hostilities. Children were also abducted from Ukrainian foster care institutions in the occupied territories and through children's "summer camps" on Russian territory. The abducted children were subjected to forced Russification. Raising children of war in a foreign nation and culture constitutes an act of genocide because it aims to erase their national identity.

The United Nations has stated that these deportations are war crimes, that the allegations are "credible", and that Russian forces sent Ukrainian children to Russia for adoption as part of a large-scale program.

Estimates of the number of Ukrainian children deported to Russia range from 19,546 to 307,000 with no indication of when they will be able to return to their hometowns. As of the beginning of August 2024, more than 750 children were returned, of which 446 were evacuated by the Save Ukraine charitable organization. The number of children affected by the Russian Federation is estimated at about 1.5 million.

On March 17, 2023, the International Criminal Court (ICC) in The Hague issued arrest warrants for Russian President Vladimir Putin and Russian Presidential Commissioner for Children's Rights Maria Lvova-Belova for the illegal deportation of Ukrainian children.

On April 27, the Parliamentary Assembly of the Council of Europe adopted a resolution in which it recognized the forced transfer of Ukrainian children to Russia as genocide.

For the first time, Daria Zarivna, Communications Advisor to the Head of the Office of the President and Chief Operating Officer of Bring Kids Back UA, spoke about the program on May 15, 2023. She emphasized that a new movement has been created in Ukraine — "a new foundation, a new Think tank called Bring Kids Back UA." During her speech at the Copenhagen Democracy Summit 2023, in the capital of Denmark, Zarivna invited to join this movement and help bring thousands of Ukrainian children home