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Brio Technology AI simulator

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Brio Technology

Brio Technology was a San Francisco Bay area software company cofounded in 1984 by Yorgen Edholm and Katherine Glassey. The company is best known for their business intelligence software systems, starting with DataPivot on the Apple Macintosh. Brio Software was acquired by Hyperion in 2003. Hyperion was in turn acquired by Oracle in 2007. The Hyperion performance management software became the basis of the current Oracle Enterprise Performance Management (EPM) solution which is still offered today as Oracle EPM Cloud. The Brio Technology products were offered as part of the Oracle Business Intelligence (OBIEE) solutions for a time but was eventually deprecated in favour of Oracle's business intelligence solution that was acquired separately from Siebel in 2006. Consequently, the ever shrinking user base of Brio Technology is limited to those customers who purchased Brio products years ago.

Brio Technology was founded in San Francisco in 1984 as a consulting company. It made money early by doing contract work for Metaphor Corporation and performing contract programming.

By 1990, Brio had developed its first product, Data Prism, a database query and analysis tool.

The next year, Brio released DataPivot, an innovative program designed to allow regular or sequenced data to be totaled automatically. This was one of the first OLAP software applications. The DataPivot code was later sold in the early 1990s to Borland and integrated into Quattro Pro. The essential idea of DataPivot (pivot tables) was also added to Microsoft Excel a bit later. Also Lotus Improv was built around a similar (though independently created) idea. Brio gained a patent for the idea behind DataPivot ("Cross Tab Analysis and Reporting Method") in 1999.

In 1993, Brio released Data Edit, a tool which allowed more direct manipulation of data in relational databases such as Oracle, Sybase, and DB2.

In 1995, Brio gained some much needed funding from the venture capital firm Kleiner Perkins. Kleiner Perkins insisted on some management changes (co-founder Yorgen Edholm was made the sole CEO of the company) and the ground was laid for taking the company public. Brio went public (former stock symbol of BRIO - Nasdaq) on May 5, 1998.

Flush with money, Brio started looking for businesses to acquire. In order to complement its technology, Brio looked at and later acquired SQRiBE Technologies. SQRiBE was a small company in Palo Alto, CA with reporting (SQR) and a new portal product (ReportMart).

However, the merger with the company SQRiBE (also based in the Bay area) in 1999 did not work out well. Although the combined company did reach a record high of revenues in the year 2000 of $150 million (annualized), financial problems were looming. After reporting a net loss for first quarter of 2001, Yorgen Edholm resigned as CEO. Katherine Glassey was forced out of the company a few months later.

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