Bruce Williams (talk radio host)
Bruce Williams (talk radio host)
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Bruce Williams (talk radio host)

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Bruce Williams (talk radio host)

Bruce H. Williams (February 18, 1932 – February 9, 2019) was an American radio host, entrepreneur, writer and former mayor. His nationally syndicated talk show, first a part of NBC Talknet and later rebranded as The Bruce Williams Show, aired throughout the United States for 29 years, from 1981 until ending production in March 2010. Williams wrote six books, and he also wrote a syndicated advice column called Smart Money.

Williams grew up in East Orange, New Jersey. He left Upsala College to serve with the United States Air Force in Korea. After earning a degree in education from Newark State Teachers College, which became Kean University, he became active in politics, education, and business in New Jersey. Williams was elected to the Franklin Township Council in a June 1967 runoff, one of three members of a Republican-backed slate to win a contest for four seats. He finished second, winning by 99 votes. He was re-elected in 1971 by 163 votes. He served as deputy mayor and mayor.

In 1975, Williams entered broadcasting by hosting At Your Service on WCTC in New Brunswick, New Jersey. This was soon followed by his second show, Bruce Williams at Large. Williams then set his sights on reaching a larger audience, and his persistence paid off. In 1978, he was hired by WMCA in New York City. Williams made his debut on NBC Talknet when the programming block began on November 2, 1981. His national reputation began to grow. He began each show by saying "Welcome my friends...welcome to my world."

Williams flew airplanes and on December 5, 1982, while attempting to abort a landing, crashed into a few trees in Princeton, New Jersey. Maurice Tunick, Talknet creator and executive producer, remembers the incident:

Bruce was critically injured and nearly clinically dead when he arrived at the Medical Center of Princeton. One week later he was back on the air from his hospital room and did his show from there for a week before he was released and originated his program from home for the next three months. We were told at the time this was the first national radio show to originate from a hospital.

Williams himself later said he was in a coma for 20 days before being able to broadcast about four weeks later.

Williams was inducted into the National Radio Hall of Fame in 1999 and has since been listed as the sixth greatest talk show host in radio history by Talkers Magazine. Williams ran an advice show focused on personal business matters such as real estate transactions, career planning, entrepreneurship, and travel until the September 11, 2001 attacks. At that time, the show became a mix of business and politics, and every show ended with the song God Bless America.

On February 22, 2010, Williams announced in an email to affiliates that he would end his show effective March 5, 2010.

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