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CFMG-FM
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CFMG-FM

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CFMG-FM

CFMG-FM (104.9 MHz) is a Canadian radio station, broadcasting from Edmonton, Alberta. Branded as 104.9 Virgin Radio, the station airs a Top 40/CHR format.

St. Albert Broadcasting Ltd. launched the station in 1978 playing "oldies" from offices and studios just north of Edmonton in St. Albert. The original frequency was 1070 kHz with the callsign CKST.

Undated, Balsa Broadcasting Corporation acquired St. Albert Broadcasting Ltd.

In 1988, Balsa Broadcasting Corporation received approval to change CKST's AM frequency from 1070 kHz to 1200 kHz and changed callsigns to CHMG the same year. Balsa Broadcasting Corporation received approval move CHMG from AM 1200 kHz to its current FM frequency at 104.9 MHz in 1994.

In 1995, CHMG changed to its current callsign, CFMG-FM. At the same time, the station shifted to an adult contemporary format, branded as 104.9 EZ Rock. Programmed by longtime broadcaster Tammy Cole, "EZ Rock" was a station designed to appeal to office work environments. Music was slanted towards female listeners 25–54 years old.

On August 2, 1996, the CRTC approved the application for authority to acquire the assets of the radio programming undertaking CFMG-FM St. Albert from Balsa Broadcasting Corp to Telemedia Communications Inc.

On April 19, 2002, the CRTC approved the applications by Standard Radio Inc. (Standard) to acquire from Telemedia Radio Inc.

On September 28, 2007, the CRTC approved the sale of CFMG and all Standard Radio assets to Astral Media.

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