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CTV Drama Channel

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CTV Drama Channel

CTV Drama Channel is a Canadian English language discretionary specialty channel owned by Bell Media. The channel primarily broadcasts drama series and films.

The channel was founded as the Canadian version of the American channel Bravo (which is now owned by NBCUniversal) on January 1, 1995 by Moses Znaimer and its owner CHUM Limited, and originally focused on performing arts, drama, and independent film. After the acquisition of CHUM by CTVglobemedia, the channel pivoted away from arts programming, and segued to a general entertainment format with a focus on drama (unlike its American counterpart, which has largely shifted to reality television programming targeting a female audience).

In the 1980s, a precursor to Bravo existed called C Channel. The service was boasted as a national commercial-free pay television channel that focused on arts programming. C Channel launched on February 1, 1983, before it went bankrupt and ceased operations five months later on June 30 of that year due to its inability to attract a sufficient number of subscribers at a price of $16 per month.

Over 10 years later, another attempt at an arts-based channel was proposed when CHUM Limited applied to the Canadian Radio-television and Telecommunications Commission (CRTC) for a license to operate Bravo. In June 1994, CHUM's application for Bravo was approved, citing its nature of service as focusing on "performance and drama programming, as well as documentary and discussion".

Bravo was launched on January 1, 1995, licensing the name from Rainbow Media, who partnered with CHUM to launch MuchMusic USA (later known as Fuse TV).

In July 2006, Bell Globemedia (later called CTVglobemedia) announced that it would purchase CHUM for an estimated CAD$1.7 billion, included in the sale was Bravo The sale was approved by the CRTC on June 8, 2007, and the transaction was completed on June 22, 2007 while the Citytv stations were sold to Rogers Media. After CTVglobemedia's purchase of Bravo, the channel increasingly shifted its focus toward more television and film dramas (such as Criminal Minds), and lessened its focus on arts programming.

On September 10, 2010, BCE Inc. (a minority shareholder in CTVglobemedia) announced that it planned to acquire 100% interest in CTVglobemedia for a total debt and equity transaction cost of $3.2 billion. The deal was approved by the CRTC on March 7, 2011, and was finalized on April 1 of that year, on which CTVglobemedia was rebranded Bell Media. a high definition simulcast feed of Bravo, which broadcasts in the 1080i resolution format, was launched later that year on October 6, 2011.

While under Bell Media ownership, Bravo unveiled a new on-air logo and new on-air presentation in 2012 as part of an extensive network rebranding.[citation needed]

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