Cadbury Creme Egg
Cadbury Creme Egg
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Cadbury Creme Egg

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Cadbury Creme Egg

Cadbury Creme Egg (originally named Fry's Creme Egg), is a seasonal chocolate confection produced in the shape of an egg. It was launched by the British chocolatier J. S. Fry's in 1963 before being renamed under sister brand Cadbury's in 1971. The product consists of a thick chocolate shell containing a sweet white and yellow fondant filling. The filling mimics the egg white and yolk of a soft boiled egg.

While filled eggs were first manufactured by the Cadbury Brothers in 1923, the Creme Egg in its current form was introduced in 1963. Initially known as Fry's Creme Eggs, they were renamed Cadbury's Creme Eggs in 1971.

Cadbury Creme Eggs are manufactured as two chocolate half shells, each of which is filled with a white fondant made from sugar, glucose syrup, inverted sugar syrup, dried egg white and flavouring. The fondant in each half is topped with a smaller amount of the same mixture coloured yellow with paprika extract, to mimic the yolk and white of a real egg. Both halves are then quickly joined and cooled, the shell bonding together in the process. The solid eggs are removed from the moulds and wrapped in foil.

During an interview in a 2007 episode of Late Night with Conan O'Brien, actor B. J. Novak drew attention to the fact that American market Cadbury Creme Eggs had decreased in size, despite the official Cadbury website stating otherwise. American Creme Eggs at the time weighed 34 g (1.2 oz) and contained 150 kcal. Before 2006, the eggs marketed by Hershey were identical to the UK version, weighing 39 g (1.4 oz) and containing 170 kcal.

In 2015, the British Cadbury company under the American Mondelez International conglomerate announced that it had changed the formula of the Cadbury Creme Egg by replacing its Cadbury Dairy Milk chocolate with "standard cocoa mix chocolate". It had also reduced the packaging from six eggs to five, with a less than proportionate decrease in price. This resulted in a large number of complaints from consumers. Analysts at IRI found that Cadbury lost more than $12 million in Creme Egg sales in the UK.

Creme Eggs are produced by Cadbury in the United Kingdom, by The Hershey Company in the United States, and by Cadbury Adams in Canada. They are sold by Cadbury parent Mondelez International in all markets except the US, where The Hershey Company has the local marketing rights for all Cadbury products there. At Cadbury's Bournville factory in the English city of Birmingham, they are manufactured at a rate of 1.5 million per day.[citation needed]

The Creme Egg was also previously manufactured in New Zealand, but has been imported from the UK since 2009.[citation needed] Creme Eggs were manufactured in New Zealand at the Cadbury factory in Dunedin from 1983 to 2009. Cadbury in New Zealand and Australia went through a restructuring process, with most Cadbury products previously produced in New Zealand being manufactured instead at Cadbury factories in Australia. Cadbury Australia produces some Creme Eggs products for the Australian market, most prominently the Mini Creme Egg. New Zealand's Dunedin plant later received a $69 million upgrade to specialise in boxed products such as Cadbury Roses, and Creme Eggs were no longer produced there. The result of the changes meant that Creme Eggs were instead imported from the United Kingdom. The change also saw the range of Creme Eggs available for sale decrease. The size also dropped from 40 g (1.4 oz) to 39 g (1.4 oz) in this time. The response from New Zealanders was not positive, with complaints including the filling not being as runny as the New Zealand version. As of 2024, Cadbury Australia continue to produce the Mini Egg variant.

A YouGov poll saw the Creme Egg ranked as the most famous confectionery in the UK.

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