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Cadillac V series
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Cadillac V series
The Cadillac V series (stylized as V-Series) is a line of high-performance vehicles tuned by the General Motors Performance division for the Cadillac division of General Motors.
Introduced in 2003, the V-Series, along with its new 'Art & Science' design language, marked a concerted effort at Cadillac to initiate a brand resurgence, to address their high-performance competition and to attract a younger demographic. The first model was the 2004 Cadillac CTS-V, which itself became a successful seller and steered Cadillac in the new direction for the following decade.
Cadillac also participates in motorsport using the V series name. Their first V series race car was the CTS-V.R, a joint venture between GM Performance Division and Pratt & Miller race team, most famous for their role in GM's Le Mans-winning Corvette C5.R program. Three race cars have carried the V series name since then, most recently with the Cadillac V-Series.R sports prototype.
In 2009, the second-generation CTS-V sedan achieved a lap time of 7:59.32 at the Nürburgring Nordschleife, which was the fastest documented time for a production sedan on factory tires—until the Porsche Panamera Turbo clocked a time of 7:56 in July 2009—thanks to a heavily tuned "LS9" EATON-supercharged 6.2-liter (380 in3) V8 engine that was borrowed from Corvette. The engine was renamed as "LSA" and it produces 556 horsepower and 551 pound-feet (747 N⋅m) of torque. The same "LSA" engine is used in the CTS-V coupe and wagon.
In a 2018 interview, Bob Lutz, vice chairman at General Motors, acknowledged that the "V" naming convention followed careful market research, saying Cadillac “hired people for this and did research and such. We, of course, wanted to stay away from M, A, G, R or S and felt that 'V' was a unique and elegant letter." Given Cadillac's marked effort to develop models addressing their high performance (read: German) competition, signal a brand resurgence and draw a younger audience, Lutz said the V thus "could credibly stand for velocity or visceral."
It has been anecdotally noted that the letter "V" also recalls Cadillac's earlier logo, which featured a V-shape element below its crowned wreath.
The V-Series development emerged from the mindset taken over at General Motors back in the late 1990s and early 2000s, when Cadillac was struggling against imports from Europe and Japan. GM was eager to bring Cadillac back to its mantra "Standard of the World" and the new 'Art & Science' design language that matured in the late nineties auto shows gave the brand an aggressive and edgy leap ahead that looked promising at that time.
The team assigned to create the first generation CTS recognized early on that a high-performance variant was necessary, not only to rival competition and display Cadillac's resurgence, but also to pull young and new customers to Cadillac.
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Cadillac V series
The Cadillac V series (stylized as V-Series) is a line of high-performance vehicles tuned by the General Motors Performance division for the Cadillac division of General Motors.
Introduced in 2003, the V-Series, along with its new 'Art & Science' design language, marked a concerted effort at Cadillac to initiate a brand resurgence, to address their high-performance competition and to attract a younger demographic. The first model was the 2004 Cadillac CTS-V, which itself became a successful seller and steered Cadillac in the new direction for the following decade.
Cadillac also participates in motorsport using the V series name. Their first V series race car was the CTS-V.R, a joint venture between GM Performance Division and Pratt & Miller race team, most famous for their role in GM's Le Mans-winning Corvette C5.R program. Three race cars have carried the V series name since then, most recently with the Cadillac V-Series.R sports prototype.
In 2009, the second-generation CTS-V sedan achieved a lap time of 7:59.32 at the Nürburgring Nordschleife, which was the fastest documented time for a production sedan on factory tires—until the Porsche Panamera Turbo clocked a time of 7:56 in July 2009—thanks to a heavily tuned "LS9" EATON-supercharged 6.2-liter (380 in3) V8 engine that was borrowed from Corvette. The engine was renamed as "LSA" and it produces 556 horsepower and 551 pound-feet (747 N⋅m) of torque. The same "LSA" engine is used in the CTS-V coupe and wagon.
In a 2018 interview, Bob Lutz, vice chairman at General Motors, acknowledged that the "V" naming convention followed careful market research, saying Cadillac “hired people for this and did research and such. We, of course, wanted to stay away from M, A, G, R or S and felt that 'V' was a unique and elegant letter." Given Cadillac's marked effort to develop models addressing their high performance (read: German) competition, signal a brand resurgence and draw a younger audience, Lutz said the V thus "could credibly stand for velocity or visceral."
It has been anecdotally noted that the letter "V" also recalls Cadillac's earlier logo, which featured a V-shape element below its crowned wreath.
The V-Series development emerged from the mindset taken over at General Motors back in the late 1990s and early 2000s, when Cadillac was struggling against imports from Europe and Japan. GM was eager to bring Cadillac back to its mantra "Standard of the World" and the new 'Art & Science' design language that matured in the late nineties auto shows gave the brand an aggressive and edgy leap ahead that looked promising at that time.
The team assigned to create the first generation CTS recognized early on that a high-performance variant was necessary, not only to rival competition and display Cadillac's resurgence, but also to pull young and new customers to Cadillac.