In the days prior to its release, Bad Bunny shared several snippets of “Callaíta” on his Instagram page. In a live recording from his iPhone, he called it "My favorite song!!!!!!!" On May 29, he posted another broadcast where he played about 30 seconds of the song from inside a Lamborghini parked along the Puerto Rican seaside, captioned "I don’t know when to release it." On May 31, Bad Bunny covertly self-released "Callaíta" at midnight as a standalone single.[1] The song was later included as the final song on the tracklist of his fourth studio album Un Verano Sin Ti, which was released on May 6, 2022.[2]
"Callaíta" is a reggaeton song produced by Tainy.[3] The production evokes the beach with sounds of crashing waves, distant seagull cries and echoes of a steam organ, creating a "spellbinding collage-turned-reggaeton lullaby."[1] Lyrically, it is about an introverted girl who likes to party hard and live life to the fullest. Generally shy and unassuming, after a few drinks she unleashes her wild side. In the chorus, Bad Bunny sings "She’s quiet, but she’s daring for sex, I know / Marijuana and drinks, enjoying life how it is."[4]
The video was released on May 31, 2019, and it was directed by Kacho López Mari and produced by Puerto Rican production company, Filmes Zapatero. In it, Bunny talks about a girl who, despite seemingly meek and quiet, lives a life free of inhibitions and hesitations, both in terms of herself and of people who criticize her.[5]
