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Kacho López Mari
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Kacho López Mari
Kacho López Mari (born May 16, 1975) is a Puerto Rican filmmaker and music video director, co-founder of the production company Filmes Zapatero. His work spans more than forty music videos and short films, including projects that helped define reggaetón’s visual language and others that merge documentary and activism. In 2014, he became the first director to win both Best Short Form Music Video and Best Long Form Music Video at the same Latin Grammy Awards ceremony. He is a 7-time nominee and two time Latin Grammy Award winner for his music videos “Ojos Color Sol” (Calle 13) (featuring actors Gael García Bernal and María Valverde) and “Loco de Amor” (Juanes). His second collaboration with Juanes titled Mis Planes son Amarte (coincidentally Latin music's first visual album), got López Mari his 6th Latin Grammy nomination and his 4th for Best Music Video, Long Form. His music video/documentary "El Apagón - Aquí vive gente" for Bad Bunny was nominated at The Shots Awards of the Americas 2023 in the video of the year category and was shortlisted at Cannes Lions 70 in Cannes, France in 2023. The video was also nominated at the VMAs 2023 in the Video for good category. In August 2023 Premios Rolling Stone en Español nominated "Canción Desaparecida" by Juanes, music video López Mari directed, in the Videoclip del Año category. In 2025 Kacho directed the music video for Baile Inolvidable (Bad Bunny), the first Salsa song to reach #1 in Apple Music's global charts.
Kacho López Mari started his career in the field of graphic design. Before directing, López Mari produced underground music events in Puerto Rico and worked on television commercials at Paradiso Films. His first music video was Tego Calderón’s “Abayarde/Gracias” (2003), a six-minute narrative piece combining two songs. The video coincided with Calderón’s breakthrough and became one of the genre’s earliest visual landmarks. Throughout his career, López Mari has directed music videos for Bad Bunny, Ricky Martin, Juanes, Ile, Aventura, Daddy Yankee, Calle 13, Don Omar, Tego Calderón and Chayanne among many others.
López Mari’s videography ranges from genre-defining reggaetón hits to socially engaged works that integrate documentary and political commentary. His films often emphasize cultural identity, memory, and the relationship between image and community.
A 2025 feature by the Los Angeles Times highlighted López Mari as one of the key visual storytellers behind Latin music’s rise to global prominence. The newspaper described his portfolio of more than forty music videos as “flip-booking through modern Latin music history” and credited his early collaborations—such as Abayarde, Gasolina and Ojos Color Sol—with helping to define the aesthetics of reggaetón and contemporary Latin pop. The Los Angeles Times further noted that López Mari’s later works, including El Apagón — Aquí Vive Gente and Multi_Viral, expand the possibilities of the music video format by fusing performance with documentary storytelling and social commentary. His inclusion in the paper’s De Los section was cited as emblematic of a growing recognition of Latinx creatives shaping global culture from behind the camera.
At the 16th Annual Latin Grammy Awards in 2014, López Mari won Best Short Form Music Video for Ojos Color Sol and Best Long Form Music Video for Loco de Amor (La Historia), becoming the first director to win both categories in the same year.
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Kacho López Mari
Kacho López Mari (born May 16, 1975) is a Puerto Rican filmmaker and music video director, co-founder of the production company Filmes Zapatero. His work spans more than forty music videos and short films, including projects that helped define reggaetón’s visual language and others that merge documentary and activism. In 2014, he became the first director to win both Best Short Form Music Video and Best Long Form Music Video at the same Latin Grammy Awards ceremony. He is a 7-time nominee and two time Latin Grammy Award winner for his music videos “Ojos Color Sol” (Calle 13) (featuring actors Gael García Bernal and María Valverde) and “Loco de Amor” (Juanes). His second collaboration with Juanes titled Mis Planes son Amarte (coincidentally Latin music's first visual album), got López Mari his 6th Latin Grammy nomination and his 4th for Best Music Video, Long Form. His music video/documentary "El Apagón - Aquí vive gente" for Bad Bunny was nominated at The Shots Awards of the Americas 2023 in the video of the year category and was shortlisted at Cannes Lions 70 in Cannes, France in 2023. The video was also nominated at the VMAs 2023 in the Video for good category. In August 2023 Premios Rolling Stone en Español nominated "Canción Desaparecida" by Juanes, music video López Mari directed, in the Videoclip del Año category. In 2025 Kacho directed the music video for Baile Inolvidable (Bad Bunny), the first Salsa song to reach #1 in Apple Music's global charts.
Kacho López Mari started his career in the field of graphic design. Before directing, López Mari produced underground music events in Puerto Rico and worked on television commercials at Paradiso Films. His first music video was Tego Calderón’s “Abayarde/Gracias” (2003), a six-minute narrative piece combining two songs. The video coincided with Calderón’s breakthrough and became one of the genre’s earliest visual landmarks. Throughout his career, López Mari has directed music videos for Bad Bunny, Ricky Martin, Juanes, Ile, Aventura, Daddy Yankee, Calle 13, Don Omar, Tego Calderón and Chayanne among many others.
López Mari’s videography ranges from genre-defining reggaetón hits to socially engaged works that integrate documentary and political commentary. His films often emphasize cultural identity, memory, and the relationship between image and community.
A 2025 feature by the Los Angeles Times highlighted López Mari as one of the key visual storytellers behind Latin music’s rise to global prominence. The newspaper described his portfolio of more than forty music videos as “flip-booking through modern Latin music history” and credited his early collaborations—such as Abayarde, Gasolina and Ojos Color Sol—with helping to define the aesthetics of reggaetón and contemporary Latin pop. The Los Angeles Times further noted that López Mari’s later works, including El Apagón — Aquí Vive Gente and Multi_Viral, expand the possibilities of the music video format by fusing performance with documentary storytelling and social commentary. His inclusion in the paper’s De Los section was cited as emblematic of a growing recognition of Latinx creatives shaping global culture from behind the camera.
At the 16th Annual Latin Grammy Awards in 2014, López Mari won Best Short Form Music Video for Ojos Color Sol and Best Long Form Music Video for Loco de Amor (La Historia), becoming the first director to win both categories in the same year.