Pop-Tarts Bowl

The Pop-Tarts Bowl is an annual college football bowl game that is played in Orlando, Florida, at Camping World Stadium. Originally commissioned as the Sunshine Classic, it has undergone many name changes due to sponsorship rights. The bowl is operated by Florida Citrus Sports, a non-profit group which also organizes the Citrus Bowl and the Florida Classic. It was first played in 1990 in Miami Gardens, Florida, before moving to Orlando in 2001. The game has tie-ins with the Atlantic Coast Conference (ACC) and Big 12 Conference. In the College Football Playoff (CFP) era, the bowl seeks to match the top non-CFP selection from the ACC (inclusive of Notre Dame) against the second non-CFP selection from the Big 12.

Since 2020, the bowl has been sponsored by Kellogg's / Kellanova through its Cheez-It and Pop-Tarts brands.

The bowl was founded in 1990 by Raycom Sports and was originally played at Joe Robbie Stadium outside the city of Miami. It was formed as the Sunshine Football Classic, but due to corporate title sponsorships, was never contested under this name, nor even referred to as such except during brief intervals between corporate sponsors. During its Miami existence, it successively went by the names Blockbuster Bowl (three editions), CarQuest Bowl (five editions), and the MicronPC Bowl (three editions).

In 2001, the bowl changed hands, and was relocated to Orlando. The bowl was played three times as the Tangerine Bowl, a historical moniker that was the original title of the Citrus Bowl. Foot Locker, the parent company of Champs Sports, purchased naming rights in 2004, naming it the Champs Sports Bowl, under which eight games were played. In early 2012, naming rights were bought by Russell Athletic; five games were played as the Russell Athletic Bowl. In early 2017, Camping World became the title sponsor of the game through 2019; three editions were staged as the Camping World Bowl, concluding with the 30th playing of the bowl. In May 2020, Kellogg's signed on as the new sponsor of the game, naming the game the Cheez-It Bowl, after the company's brand of snack crackers.

In May 2023, it was announced that the sponsorship would be switched to the Pop-Tarts brand (Kellogg's had acquired the naming rights to the Citrus Bowl, concurrently moving the Cheez-It sponsorship to that game). The new trophy for the bowl was unveiled in December and features two slots for Pop-Tarts atop a metallic football. The mascot, named "Strawberry", is a large anthropomorphic Pop-Tart that was deemed the "first-ever edible mascot"; it was lowered into a giant toaster and presented for players to eat after the game, having been replaced by an edible replica.

For the 2024 game, the bowl held a fan vote of three flavors to serve as main mascot: Cinnamon Roll, Hot Fudge Sundae, and Wild Berry. Cinnamon Roll was declared the winner on December 6. The 2024 trophy was also a functional toaster, manufactured by GE Appliances, with a weight of 77 pounds. Strawberry received a memorial outside the stadium, and was subsequently "resurrected" following a tribute during the first half—taking the form of a mascot now resembling the replica after it was eaten.

The bowl arose from a desire to hold a second bowl game in the Miami area. It was to be an accompaniment to the traditional Orange Bowl, showcasing the brand new stadium in the area that was built in 1987. The Orange Bowl game was still being played in the aging old stadium, whereas this new game would be played in the new stadium.

Miami Dolphins owner Wayne Huizenga quickly joined forces with bowl organizers and brought in Blockbuster Video, which he owned, as title sponsor. The inaugural game, played on December 28, 1990, pitted Florida State and Penn State, and two legendary coaches, Bobby Bowden versus Joe Paterno in front of over 74,000 at Joe Robbie Stadium. Subsequent games were unable to match the success of the first, even though the bowl was moved to the more prestigious New Year's Day slot in 1993.