Cartier Building
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Cartier Building

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Cartier Building

The Cartier Building, also 653 Fifth Avenue, is a commercial building on the southeast corner of 52nd Street and Fifth Avenue in the Midtown Manhattan neighborhood of New York City. The building serves as the flagship store of Cartier in New York City. It consists of two conjoined residences completed in 1905: the Morton F. Plant residence at 651–653 Fifth Avenue, designed by Robert W. Gibson, and the Edward Holbrook residence at 4 East 52nd Street, designed by C. P. H. Gilbert.

The Plant House was designed in the Neo-Renaissance style and has facades on both 52nd Street and Fifth Avenue. The 52nd Street facade of the house contains an ornate pavilion, and both facades have an attic hidden inside a frieze. The Edward Holbrook House was also designed in a neoclassical style but has a mansard roof. Both houses are five stories tall and are connected internally. The Cartier store takes up all of the stories inside the building.

The southeast corner of Fifth Avenue and 52nd Street was planned as a hotel in the early 1900s after the Roman Catholic Asylum vacated the site. After the Vanderbilts blocked the development of the hotel, the northern portion became the Morton F. Plant House, while the southern portion of the site was developed as the Marble Twins at 645 and 647 Fifth Avenue. In the late 1910s, Plant sold his house to Cartier. The Holbrook House was occupied by a variety of tenants until 1927, after which it was purchased by 653 Fifth Avenue's owners and used by various organizations and firms. The New York City Landmarks Preservation Commission designated the Cartier Building as a city landmark in 1970, and it was added to the National Register of Historic Places in 1983 along with 647 Fifth Avenue.

The Cartier Building is in the Midtown Manhattan neighborhood of New York City. It is along the southeast corner of Fifth Avenue to the west and 52nd Street to the north. The land lot is L-shaped and covers 8,055 square feet (748.3 m2), with a frontage of 50 feet (15 m) on Fifth Avenue and a maximum depth of 130 feet (40 m). The lot includes 651–653 Fifth Avenue, measuring 50 feet along Fifth Avenue and 100 feet (30 m) on 52nd Street, and the adjacent 4 East 52nd Street to the east, measuring 30 feet (9.1 m) on 52nd Street and 100 feet (30 m) deep. The building is on the same block as 647 Fifth Avenue and the Olympic Tower to the south, as well as 11 East 51st Street and 488 Madison Avenue to the east. Other nearby buildings include 650 Fifth Avenue to the west, 660 Fifth Avenue to the northwest, Austrian Cultural Forum New York to the north, 12 East 53rd Street and Omni Berkshire Place to the northeast, St. Patrick's Cathedral to the south, and the International Building of Rockefeller Center to the southwest.

Fifth Avenue between 42nd Street and Central Park South (59th Street) was relatively undeveloped through the late 19th century. The surrounding area was once part of the common lands of the city of New York. The Commissioners' Plan of 1811 established Manhattan's street grid with lots measuring 100 feet (30 m) deep and 25 feet (7.6 m) wide. Upscale residences were constructed around Fifth Avenue following the American Civil War. In 1882, three Vanderbilt family residences were completed along Fifth Avenue between 51st and 59th Streets (the William H., William K., and Cornelius II mansions). The surrounding section of Fifth Avenue thus became known as "Vanderbilt Row". By the early 1900s, that section of Fifth Avenue was becoming a commercial area.

The site immediately north of St. Patrick's Cathedral was owned by the Roman Catholic Archdiocese of New York, which used the site for the Roman Catholic Asylum. The asylum took up two blocks between 51st Street, 52nd Street, Fifth Avenue, and Park Avenue. It was once one of several public institutions on the midtown section of Fifth Avenue, but by the end of the 19th century, it was the only one remaining. The Roman Catholic Asylum site was placed for sale in 1899 after the institution had secured another site in the Bronx.

The Cartier Building, the main New York City store of jeweler Cartier, consists of the Morton F. Plant House at 651–653 Fifth Avenue and the Edward Holbrook House at 4 East 52nd Street. The Plant House was designed by architect Robert W. Gibson in the Neo-Renaissance style for Morton Freeman Plant, a financier who was the son of railroad tycoon Henry B. Plant. The Holbrook House was designed by C. P. H. Gilbert for Edward Holbrook, who was president of the Gorham Manufacturing Company in the 1900s. The two houses comprise the Cartier Building and have been joined internally since the 1920s.

The Morton F. Plant House at 651–653 Fifth Avenue has frontage on both 52nd Street and Fifth Avenue. The facade along Fifth Avenue is three bays wide and, at the ground floor, contains a large opening surrounded by blocks of rusticated limestone. The facade along 52nd Street also has a rusticated limestone facade and contains seven vertical bays, with an arched entrance in the center bay. The 52nd Street entrance was the original main entrance to the house, which was known initially as 2 East 52nd Street. The ground-story openings are square-headed, except for an arched opening at the center, which was the carriage entrance. The main entrance on 52nd Street was restored as part of a 2001 renovation, while the display windows on the first floor were downsized. As part of that project, a secondary doorway was built on Fifth Avenue.

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