Choose Love (formerly Help Refugees) is a UK-based non-governmental organisation (NGO) which provides humanitarian aid to, and advocacy for, refugees around the world. In 2016, it became the largest grassroots distributor of aid in Europe.

Help Refugees grew "accidentally" out of a social media campaign organised by radio presenter and writer Lliana Bird, TV presenter and writer Dawn O'Porter, and artist management assistant Josie Naughton to help one of Bird's friends collect donations and funds to support refugees in the so-called Jungle camp in Calais.

In August 2015, Bird and Naughton offered to help Bird's former acting teacher, Tom Radcliffe, who was aiming to raise £1,000 and a van-load of donations to drive from the UK to Calais. The two women met with O'Porter and decided to use the hashtag #HelpCalais to raise awareness of the crisis and to help raise funds. They used their social media followings and celebrity contacts to spread the word and were overwhelmed with the response: within days the group had raised enough material donations to warrant finding a storage space, which was donated by Big Yellow Group. Dani Lawrence, who runs an import company with her husband and whose father was a Moroccan refugee, offered to help coordinate getting the donations to Calais. A week after the campaign started, the image of two-year-old Syrian Alan Kurdi was in the news and donations increased exponentially as people became more aware of the so-called European migrant crisis. Bird's sister, who was volunteering from Tel Aviv as supply manager and had set up an Amazon wish list of items needed in the camp in Calais, recounts, "I keep putting on 100 pairs of boots, 200 sleeping bags, 300 tents, and they keep disappearing" – initially, she thought there was a glitch with the wish list, but "realised that they were disappearing because people were buying them". The Big Yellow Group contacted the campaign organisers to inform them that 7,000 packages had arrived in a day. With only six volunteers sorting the donations, the women made an appeal on social media for more; the organisers fed those who turned up by again asking for support, to which Domino's Pizza and Nando's responded. The group now had 15 storage rooms.

Bird, Lawrence, Naughton, and O'Porter visited Calais to work out how they could get the donations to the right place to help people there, expecting to find large NGOs like the Red Cross or the UNHCR. No large NGOs were there, but their encounters with people living in the camp and individuals dedicated to supporting those people (like Liz Clegg, a former firefighter from Glastonbury who was organising food and aid and would later establish a women's and children's centre) encouraged them to work with individuals already there to find a solution.

Returning to Calais on 15 September, the women hired a warehouse in which to store donations. In a DIY store while looking for shelving for the warehouse, Lawrence met a stranger from Ireland who had raised £5,000 to be used in Calais buy didn't know what to do with it: they offered to pay for the shelving, which came to £900. As more volunteers arrived to help, Help Refugees began efforts to build temporary shelters at the camp, distribute goods and provide other services that were not being catered for sufficiently, working with local associations where possible. The group were involved in receiving, sorting and distribution of donations, shelter construction, and camp census taking. Friends of the founding women moved to France to help, organising volunteers and shelter allocations for refugees, for example. The number of donations and volunteers increased and a larger warehouse was found.

Bird, Lawrence, Naughton, and O'Porter were mostly working from Lawrence's home in London, fitting things around their jobs. Lawrence had effectively given up working on her business and Bird dialled back her media work to focus on the charity. By January 2016, Naughton quit her job with Coldplay to focus on Help Refugees. Lawrence describes them as "the accidental charity". Naughton and Bird ran Help Refugees together from 2015 to 2018. Bird left Choose Love in 2018. Today, Naughton is CEO and Lawrence remains a director.

In October 2015, there was an increase in migrant arrivals in the Moria Refugee Camp in Lesbos, Greece, and disease was breaking out. Help Refugees put out a message asking for doctors to go there and offering to pay for flights and accommodation if they could stay for more than a week. They managed to fund 30 doctors. By June 2016, Help Refugees was supporting 26 projects across Europe.

Since 2015, Choose Love has raised more than £120 million and worked in 50 countries across the world.^{[unreliable source?]}