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Cinemark Theatres
Cinemark Holdings, Inc. (stylized as CineMark from 1998 until 2022 and in all caps since 2022) is an American movie theater chain that started operations in 1977 and since then it has operated theaters with hundreds of locations throughout the Americas. It is headquartered in Plano, Texas, in the Dallas–Fort Worth area. Cinemark operates 497 theaters and 5,653 screens in the U.S. and Latin America as of March 2025. It is also the largest movie theater chain in Brazil, with a 30 percent market share.
Cinemark operates theaters under several brands, including its flagship Cinemark, Century Theatres, Tinseltown, CinéArts and Rave Cinemas.
In May 2021, Cinemark struck agreements to show films from some of its major Hollywood studio partners, including Warner Bros., Walt Disney Studios, Paramount, and Sony Pictures. The goal of the move is to establish how long movies will play in theaters before being available for home video.
Cinemark was started by Lee Roy Mitchell as a chain of theatres in California, Texas and Utah. [citation needed] The roots of the company date back to the 1960s when brothers J.C. and Lee Roy Mitchell created Mitchell Theatres, Inc. By 1972, the company was named Texas Cinema Corporation. Lee Roy Mitchell then formed a group of theaters under the Cinemark name beginning in 1977. Cinemark Corporation and Texas Cinema Corporation merged operations in June 1979 creating a portfolio of 25 theaters in Texas and New Mexico under the Cinemark brand. On March 26, 1980, Henry G. Plitt of Plitt Theatres Holdings purchased the Cinemark circuit of theaters. But Cinemark Corporation continued operations acquiring existing theaters and began to build new theaters. In 1987, Cinemark acquired all of the Plitt Theatres.
With the opening of the Movies 8 on 3912 Hampton Road in Texarkana, Texas in 1987, Cinemark began building theaters with colorful interiors and large video game arcades. Legal advertisements indicate that the company known as Cinemark USA, Incorporated, officially began December 31, 1987.
The following year, Cinemark introduced its Front Row Joe mascot created by San Antonio-based independent animation studio Wilming Reams Animation. This animated cat appeared in policy trailers and on kids' concession products. The mascot was retired in 1998 when Cinemark had begun to open Art Deco-style theatres, and was revived in 2004 for its 20th anniversary, and again in 2018 with a CGI look, darker orange color and the beige color being added. In 1992, Cinemark opened a new theater concept called Hollywood USA in Garland, Texas; this concept was subsequently refined into the Tinseltown USA brand of theaters, which were much bigger than what Cinemark had previously built.
The following year, Cinemark expanded to Latin America with the opening of a six-screen theater in Santiago, Chile. The next year, they opened four theaters in Mexico and in 1997 opened their first theater in Brazil. By 2000, it was the largest exhibitor in Brazil (180 screens), Chile (89 screens; 50% market share) and El Salvador (25 screens; 60–70% market share) and had 192 screens in Mexico, as well as theaters in Argentina, Colombia, Costa Rica, Ecuador, Honduras, Nicaragua and Peru.
In 1998, Cinemark announced that it would replace its bright color interiors with what Cinemark characterized as a more classic Art Deco design. Through new theatre construction and acquisitions, it became the third largest theatre chain in the United States and the second largest theatre chain in the world.[citation needed] Mitchell's son Kevin Mitchell worked with the company as an executive until leaving in 2007 to found ShowBiz Cinemas. In 2013, Cinemark decided to sell all of its Mexican theaters to Cinemex.
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Cinemark Theatres
Cinemark Holdings, Inc. (stylized as CineMark from 1998 until 2022 and in all caps since 2022) is an American movie theater chain that started operations in 1977 and since then it has operated theaters with hundreds of locations throughout the Americas. It is headquartered in Plano, Texas, in the Dallas–Fort Worth area. Cinemark operates 497 theaters and 5,653 screens in the U.S. and Latin America as of March 2025. It is also the largest movie theater chain in Brazil, with a 30 percent market share.
Cinemark operates theaters under several brands, including its flagship Cinemark, Century Theatres, Tinseltown, CinéArts and Rave Cinemas.
In May 2021, Cinemark struck agreements to show films from some of its major Hollywood studio partners, including Warner Bros., Walt Disney Studios, Paramount, and Sony Pictures. The goal of the move is to establish how long movies will play in theaters before being available for home video.
Cinemark was started by Lee Roy Mitchell as a chain of theatres in California, Texas and Utah. [citation needed] The roots of the company date back to the 1960s when brothers J.C. and Lee Roy Mitchell created Mitchell Theatres, Inc. By 1972, the company was named Texas Cinema Corporation. Lee Roy Mitchell then formed a group of theaters under the Cinemark name beginning in 1977. Cinemark Corporation and Texas Cinema Corporation merged operations in June 1979 creating a portfolio of 25 theaters in Texas and New Mexico under the Cinemark brand. On March 26, 1980, Henry G. Plitt of Plitt Theatres Holdings purchased the Cinemark circuit of theaters. But Cinemark Corporation continued operations acquiring existing theaters and began to build new theaters. In 1987, Cinemark acquired all of the Plitt Theatres.
With the opening of the Movies 8 on 3912 Hampton Road in Texarkana, Texas in 1987, Cinemark began building theaters with colorful interiors and large video game arcades. Legal advertisements indicate that the company known as Cinemark USA, Incorporated, officially began December 31, 1987.
The following year, Cinemark introduced its Front Row Joe mascot created by San Antonio-based independent animation studio Wilming Reams Animation. This animated cat appeared in policy trailers and on kids' concession products. The mascot was retired in 1998 when Cinemark had begun to open Art Deco-style theatres, and was revived in 2004 for its 20th anniversary, and again in 2018 with a CGI look, darker orange color and the beige color being added. In 1992, Cinemark opened a new theater concept called Hollywood USA in Garland, Texas; this concept was subsequently refined into the Tinseltown USA brand of theaters, which were much bigger than what Cinemark had previously built.
The following year, Cinemark expanded to Latin America with the opening of a six-screen theater in Santiago, Chile. The next year, they opened four theaters in Mexico and in 1997 opened their first theater in Brazil. By 2000, it was the largest exhibitor in Brazil (180 screens), Chile (89 screens; 50% market share) and El Salvador (25 screens; 60–70% market share) and had 192 screens in Mexico, as well as theaters in Argentina, Colombia, Costa Rica, Ecuador, Honduras, Nicaragua and Peru.
In 1998, Cinemark announced that it would replace its bright color interiors with what Cinemark characterized as a more classic Art Deco design. Through new theatre construction and acquisitions, it became the third largest theatre chain in the United States and the second largest theatre chain in the world.[citation needed] Mitchell's son Kevin Mitchell worked with the company as an executive until leaving in 2007 to found ShowBiz Cinemas. In 2013, Cinemark decided to sell all of its Mexican theaters to Cinemex.