Cinta de Oro

José Jorge Arriaga Rodríguez (born September 5, 1977) is an American professional wrestler. He is the founder of Cinta De Oro Promotions and works on the Mexican independent circuit, under the ring name Cinta de Oro (Spanish for 'Golden Ribbon'). He is best known for his tenure in WWE, under the ring name Sin Cara (Spanish for 'Faceless'), where he was the second and longest-tenured wrestler to use the persona.

Prior to his signing with WWE, he wrestled under the ring name Místico or Mystico (Spanish for 'Mystic') under which he worked for Mexican professional wrestling promotion AAA and various independent promotions in the United States and Mexico. During this time, CMLL wrestler Místico (Luis Urive) grew in popularity, and since CMLL originally owned the legal rights to the character, Arriaga had to change his ring name to Místico de Juarez and later to Incognito, under which he wrestled in promotions like Chikara, Total Nonstop Action Wrestling, and the National Wrestling Alliance.

Arriaga signed with WWE in 2009 and debuted on the main roster in 2011 as Sin Cara, temporarily replacing the original performer of the character, who coincidentally was also Luis Urive. Following the return of Urive, the two began a storyline, with Arriaga donning a black mask, and was referred to on commentary as Sin Cara Negro. Arriaga subsequently lost a Mask vs. Mask match against Urive and began wrestling unmasked under the ring name Hunico. In 2013, after the release of Urive, Arriaga reprised his role as Sin Cara. In contrast to Urive, Arriaga's portrayal of Sin Cara was bilingual due to Arriaga having grown up in the United States, thus knowing how to speak both Spanish and English, and doing so depending on the intended audience, whereas Urive legitimately did not know English. In September 2014, Arriaga won the NXT Tag Team Championship alongside Kalisto as a part of the Lucha Dragons. He departed the company in December 2019.

Jose Jorge Arriaga Rodriguez was born on September 5, 1977, in El Paso, Texas, to Mexican immigrant parents. Arriaga grew up in El Segundo Barrio in El Paso. While working towards his goal of becoming a professional wrestler, Arriaga worked in his grandfather's funeral home in Juarez, Mexico. He also gained a degree in embalming and funeral director services in Mexico. Arriaga attended El Paso Burges High School and in 1996 was an undefeated state wrestling champion who was voted the MVP of the state tournament.

Arriaga began wrestling at Burges High School from 1992 to 1996, where in 1995 he placed 3rd in State of Texas and in 1996 he became an undefeated State Champion. He then embarked on a professional career, as he managed to continue working for his family's funeral home in Ciudad Juárez, Chihuahua, Mexico, during the early 2000s under the ring name "Mistico". This masked ring persona may or may not have preceded the in-ring debut of Místico (Luis Urive) in Consejo Mundial de Lucha Libre (CMLL), but Paco Alonso owned the legal rights to the name "Místico" since 1999 anyway, forcing Arriaga to change his name to "Mystico" or "Mistico de Juarez" to differentiate from the original. On February 2, 2004, he defeated Nicho El Millonario to win the WWA Middleweight Championship but was stripped of the title in March when he had to stop wrestling in the Tijuana, Baja California area where the World Wrestling Association was based.

In early 2004, he began working regularly for Lucha Libre AAA Worldwide (AAA), CMLL's main Mexican rival and had to change his name in order to avoid any type of legal problems. With minor adjustments to his mask and tights, he became known as "Incognito" instead. While he was signed to AAA for over a year, Incognito made few wrestling appearances, spending most of his time training in AAA's school to improve his wrestling skills. In 2005, he had left AAA and began working for various independent wrestling promotions on both sides of the US/Mexico border, exploiting the fact that he was a US citizen and spoke English well to get more bookings in the US than most luchadors typically can.

Incognito first made a name for himself in the United States when he participated in Total Nonstop Action Wrestling's (TNA) 2006 World X-Cup Tournament. As part of Team Mexico, Incognito's only match in the World Cup tournament was a 16-man gauntlet match that included all four World Cup teams. Incognito was eliminated by Sonjay Dutt. Team Mexico finished in third place out of four teams.

Following his appearance for TNA, Incognito began working regularly for the National Wrestling Alliance (NWA), often teaming with fellow Luchador Sicodelico Jr. The two participated in a tournament to crown new NWA World Tag Team Champions, but lost to Joey Ryan and Karl Anderson in the final match, a match that also included Billy Kidman and Sean Waltman.