Cleveland Sellers

Cleveland "Cleve" Sellers Jr. (born November 8, 1944) is an American educator and civil rights activist. During the Civil Rights Movement, he helped lead the Student Nonviolent Coordinating Committee. He was the only person convicted and jailed for events at the Orangeburg Massacre, a 1968 civil rights protest in which three students were killed by state troopers. Sellers' conviction and the acquittal of the other nine defendants were believed to be motivated by racism. He received a full pardon 25 years after the incident.

Sellers is the former Director of the African American Studies Program at the University of South Carolina. He served as president of Voorhees College, a historically black college in South Carolina, from 2008 to 2015.

Sellers was born in Denmark, South Carolina, to Cleveland Sellers (Sr.) and Pauline Sellers. Denmark was a town of mostly black residents, so much so, that as a child, Sellers was often blind to the privilege of whites. He said, "as far as I was concerned, white people didn't constitute a threat or deterrent to anything I wanted to be or accomplish." In the late 1940s, under the segregated South Carolina school system, the county arranged for black children to go to what was then called the Voorhees School and Junior College, which was founded by Elizabeth Evelyn Wright. Sellers began attending Voorhees when he was three and served as its mascot. He remained at the school through 12th grade, graduating in 1962.

During childhood, Sellers had a close relationship with his parents, especially his mother. He admired her care for the community and said he grew up "under her wing." He was active in the Boy Scouts of America and went to the 1960 National Scout jamboree in Colorado Springs, Colorado. His family were members of the St. Philip's Episcopal Chapel, also located on the Voorhees College campus.

When Sellers later traced his awakening to the civil rights struggle, he mentioned being shaken deeply at age ten by the murder of Emmett Till: "I couldn't see a difference between the two of us." As a young teenager, he participated in summer retreats with his church where they discussed racial inequality in America. He was also inspired by the 1960 sit-ins in the South and soon dedicated himself to student-led protesting. In 1960, two weeks after the Greensboro sit-ins and while still only 15 years old, he organized a similar protest at a lunch counter in downtown Denmark.

In 1962, Sellers enrolled in Howard University. After the 1960 protests, his father had forbidden him from jeopardizing himself by engaging in further radical action. Nevertheless, Sellers joined the Nonviolent Action Group (NAG) where he met Stokely Carmichael, who inspired Sellers as he was a like-minded student and prominent in the campus movement. Carmichael's house served as NAG headquarters, where Malcolm X spoke to students about black nationalism, while also criticizing Martin Luther King Jr. for insufficient militancy. Shortly before the 1963 the March on Washington, the event's organizer Bayard Rustin contacted NAG and asked them to supply what they could to aid the marchers. Sellers and others provided signs and food that day. As he walked through the crowds at the march, he said he could hear Malcolm X's message in his ear.

In 1964, Sellers became involved with the Student Non-Violent Coordinating Committee (SNCC). The organization had been founded by students in 1960. Sellers was a spiritually disciplined person, who took an "oath of poverty" after joining SNCC, and forsook education, family and pleasures of student life to focus on the movement. He was quickly assigned to Holly Springs, Mississippi, to coordinate voting registration and advocate for the Mississippi Freedom Democratic Party. He and his colleagues encountered intense racism there. When they returned home, they felt dejected as though nothing had been accomplished. When Sellers was elected SNCC's program director the next year, he took action to revise the direction of the organization.

He thought the current SNCC tactics were not working, that the goals were too abstract, and he wanted instead for the organization to pursue focused, achievable goals. Many SNCC members did not like his hard crack-down within the organization, but Sellers believed it to be the best way to make necessary changes. Other SNCC members, especially Carmichael, began advocating for black power. Sellers preached, and continues to preach, that the idea of black power was never meant to undermine white people, but simply was a concept meant to empower and celebrate the black community. Still, many white Americans saw black power as an ideology advocating black superiority. By 1967, it had a largely negative reputation in the country. Although SNCC ended up having many critics and eventually disbanding, the black power concept sent a "wake up call" to America and helped the black community express its sense of pride.