Close-Up (toothpaste)

Close-up
Product type	Toothpaste
Owner	Church & Dwight (United States); Unilever (rest of the world);
Country	United States
Introduced	1967; 58 years ago
Markets	Worldwide
Tagline	The Closer, The Better (2007)
Website	https://www.unilever.com/brands/personal-care/close-up/

Close-Up is an American brand of toothpaste launched in 1967 by Unilever as the first gel toothpaste.^[1]^[2] The brand is marketed worldwide by Unilever^[3] and licensed since 2003^[4]^[5] to Church & Dwight for the North American market.

Close-Up toothpaste is also available in the Philippines, Pakistan, Peru, Argentina, Vietnam, Sri Lanka, India, Iran, Brazil, Russia, Nigeria, Indonesia, Bangladesh and Egypt. It is one of the top brands in terms of sales in India.^[6] The brand is positioned to target the youth segment with a lifestyle appeal in its advertising campaigns.^[7] According to an August 2016 report in The Economic Times, Close-Up was in the second spot in market share of toothpaste in India during January–June 2015 as well as January–June 2016.

The Close-Up toothpaste brand was considered the #1 toothpaste brand in Nigeria until early 2016 when a new brand Oral-B entered the market sold by American company, Procter & Gamble, and it has since been a competition between the two companies for the toothpaste market in Nigeria.^[6]

References

^ Kanner, Bernice (March 29, 1982). "The gelling of America". New York Magazine. Retrieved December 8, 2016.
^ "A unique oral care brand for up-close situations". Unileverme.com. Archived from the original on February 24, 2012. Retrieved March 13, 2012.
^ "Colgate and Unilever battle in India with the same smile". The Financial Express. April 21, 1999. Archived from the original on November 8, 2012. Retrieved March 13, 2012.
^ "Church & Dwight agrees to purchase Unilever's oral care brands in the U.S. and Canada; Transaction Will Strengthen Company's 'Strategically Important Oral Care Business'". Business Wire. September 10, 2003. Retrieved April 6, 2018.
^ "Unilever sells oral healthcare lines". Cnn.com. September 10, 2003. Retrieved March 13, 2012.
^ ^a ^b Bhushan, Ratna (August 9, 2016). "Dabur Red toothpaste rides herbal wave, moves to 3rd slot". The Economic Times. Retrieved December 8, 2016.
^ Krishnamurthy, Sandeep (2006). Contemporary research in e-marketing, Volume 2. Idea Group Inc (IGI). p. 317. ISBN 1591408245.

[1] Kanner, Bernice (March 29, 1982). "The gelling of America". New York Magazine. Retrieved December 8, 2016.

[unilever-2] "A unique oral care brand for up-close situations". Unileverme.com. Archived from the original on February 24, 2012. Retrieved March 13, 2012.

[tfe99-3] "Colgate and Unilever battle in India with the same smile". The Financial Express. April 21, 1999. Archived from the original on November 8, 2012. Retrieved March 13, 2012.

[4] "Church & Dwight agrees to purchase Unilever's oral care brands in the U.S. and Canada; Transaction Will Strengthen Company's 'Strategically Important Oral Care Business'". Business Wire. September 10, 2003. Retrieved April 6, 2018.

[cnn03-5] "Unilever sells oral healthcare lines". Cnn.com. September 10, 2003. Retrieved March 13, 2012.

[top_brand-6] Bhushan, Ratna (August 9, 2016). "Dabur Red toothpaste rides herbal wave, moves to 3rd slot". The Economic Times. Retrieved December 8, 2016.

[sk06-7] Krishnamurthy, Sandeep (2006). Contemporary research in e-marketing, Volume 2. Idea Group Inc (IGI). p. 317. ISBN 1591408245.

[1]

[2]

[3]

[4]

[5]

[6]

[7]

Close-Up (toothpaste)

Hub talks

Close-Up (toothpaste)

Close-Up (toothpaste)

Hub rules

Close-Up (toothpaste)

Hub overview

Add your contribution

Inside this hub

Media Collections

Timelines

Articles

Notes collections

Notes

Days in Chronicle

Root Wikipedia Article

Close-Up (toothpaste)

See also

References

Add your contribution

Related Hubs