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Combate Global
Combate Global (formerly known as Combate Americas) is an Hispanic American mixed martial arts (MMA) promotion company founded in 2011 by current-CEO Campbell McLaren and based in New York City, New York. Its business encompasses live events, television broadcasts, and mobile content catering to a millennial audience; with the average age of viewers being 27. In 2024, Combate Global was ranked by Forbes as the tenth most valuable combat sports organization in the world, with an estimated value of $120 million.
In December 2013, Mun2 greenlit a reality competition series called Combate Americas to air in 2014. The series would feature ten fighters in two weight classes competing for a chance to win an exclusive contract with the promotion. Founder and CEO Campbell McLaren has said that the company “was specifically created to present the best new Hispanic fighters and to introduce a whole new audience to this highly entertaining sport.”
Chino y Nacho hosted the series, while Daddy Yankee served as the first commissioner of Combate. The series culminated with Ismael Leon being crowned the featherweight champion, and Danny Morales winning the welterweight bracket.
Combate Americas was the winner of the Imagen Award for “Best Reality or Variety Series”. The show also won the 2014 Cable Fax Award for "Best Show or Series Reality/Competition/Game Show".
In 2017, Trenton Thunder Co-owner Joe Plumeri became the non-Executive Chairman of the board.
In 2018, Combate announced a live Programming Agreement with Univision Deportes. “Combate ESTRELLAS I” and “Combate ESTRELLAS II”, respectively broadcast on Friday, April 13 and Friday, April 20, would be the first live televised MMA events to air on the main Univision broadcast network and Univision Deportes.
“Combate ESTRELLAS I” delivered a total of 583,000 persons 2+, including 296,000 adults in the coveted 18-49 age group, on the Univision and Univision Deportes Network simulcast. The broadcast drew a bigger audience than Bellator 197, which aired in primetime on Paramount Network. The Facebook LIVE stream of the Combate ESTRELLAS I preliminary card delivered over 294,000 streams. In Mexico, the event delivered over 4 million live broadcast television viewers on Azteca 7. Airing exclusively on UDN in the midnight ET slot the following Friday, April 20, “Combate ESTRELLAS II” delivered another 200,000 total viewers, a 10 percent increase from the first installment of the two-part, “Combate ESTRELLAS” live event series. Of the total UDN viewers for “Combate ESTRELLAS II,” 67 percent were in the 18-49 age group. The Facebook LIVE stream garnered over 630,000 streams, more than doubling the online audience from ESTRELLAS I.
In March 2021, Combate Americas announced a five-year broadcasting partnership with Univision, with a plan to produce 150 televised events. It was also announced the organization would be branded as Combate Global going forward. In June of that year, Combate Global announced that CBS Sports, through CBS Sports Network and Paramount Plus, would become the English language home for Combate Global. After increased ratings, Univision Communications bought a significant equity stake in Combate Global the following month.
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Combate Global
Combate Global (formerly known as Combate Americas) is an Hispanic American mixed martial arts (MMA) promotion company founded in 2011 by current-CEO Campbell McLaren and based in New York City, New York. Its business encompasses live events, television broadcasts, and mobile content catering to a millennial audience; with the average age of viewers being 27. In 2024, Combate Global was ranked by Forbes as the tenth most valuable combat sports organization in the world, with an estimated value of $120 million.
In December 2013, Mun2 greenlit a reality competition series called Combate Americas to air in 2014. The series would feature ten fighters in two weight classes competing for a chance to win an exclusive contract with the promotion. Founder and CEO Campbell McLaren has said that the company “was specifically created to present the best new Hispanic fighters and to introduce a whole new audience to this highly entertaining sport.”
Chino y Nacho hosted the series, while Daddy Yankee served as the first commissioner of Combate. The series culminated with Ismael Leon being crowned the featherweight champion, and Danny Morales winning the welterweight bracket.
Combate Americas was the winner of the Imagen Award for “Best Reality or Variety Series”. The show also won the 2014 Cable Fax Award for "Best Show or Series Reality/Competition/Game Show".
In 2017, Trenton Thunder Co-owner Joe Plumeri became the non-Executive Chairman of the board.
In 2018, Combate announced a live Programming Agreement with Univision Deportes. “Combate ESTRELLAS I” and “Combate ESTRELLAS II”, respectively broadcast on Friday, April 13 and Friday, April 20, would be the first live televised MMA events to air on the main Univision broadcast network and Univision Deportes.
“Combate ESTRELLAS I” delivered a total of 583,000 persons 2+, including 296,000 adults in the coveted 18-49 age group, on the Univision and Univision Deportes Network simulcast. The broadcast drew a bigger audience than Bellator 197, which aired in primetime on Paramount Network. The Facebook LIVE stream of the Combate ESTRELLAS I preliminary card delivered over 294,000 streams. In Mexico, the event delivered over 4 million live broadcast television viewers on Azteca 7. Airing exclusively on UDN in the midnight ET slot the following Friday, April 20, “Combate ESTRELLAS II” delivered another 200,000 total viewers, a 10 percent increase from the first installment of the two-part, “Combate ESTRELLAS” live event series. Of the total UDN viewers for “Combate ESTRELLAS II,” 67 percent were in the 18-49 age group. The Facebook LIVE stream garnered over 630,000 streams, more than doubling the online audience from ESTRELLAS I.
In March 2021, Combate Americas announced a five-year broadcasting partnership with Univision, with a plan to produce 150 televised events. It was also announced the organization would be branded as Combate Global going forward. In June of that year, Combate Global announced that CBS Sports, through CBS Sports Network and Paramount Plus, would become the English language home for Combate Global. After increased ratings, Univision Communications bought a significant equity stake in Combate Global the following month.