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Commerce Bancorp
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Commerce Bancorp
Commerce Bancorp was a Cherry Hill, New Jersey–based bank created in 1973. In 2007, it was purchased by Toronto-Dominion Bank, which merged Commerce into TD Banknorth, the latter of which was rebranded to TD Bank.
The company was founded in 1973 by fast-food restaurant franchise owner Vernon Hill, a graduate of the Wharton School of the University of Pennsylvania. Hill sought to bring fast food convenience to banking and expanded Commerce from one location to over 435 in thirty-three years. With growth of over sixty-five new stores opening annually, the company had planned to reach at least 800 stores by 2010. During the early-mid 2000s, television advertisements for Commerce Bank featured Kelly Ripa and Regis Philbin. In 2006, Commerce purchased eMoney Advisor for $32 million in stock.
In 2004, two Commerce executives were sentenced to more than two years in prison after being convicted of approving loans to Philadelphia’s treasurer (who was sentenced to ten years in prison) and others in order to get the inside track on city banking business.
The federal Office of the Comptroller of Currency and the Federal Reserve’s investigation of insider dealing at Commerce (unrelated to the Philadelphia case) led to a settlement with the bank (no charges were filed) that included restrictions on the bank’s expansion. Hill then retired as chairman, president and chief executive officer. Hill sued Commerce in 2008, saying he was fired without cause and was owed more than $57 million in severance and damages. In 2013, a federal court ruled that Commerce could not legally pay Hill because the bank had refused to “to certify it had no reason to believe Hill had committed fraud, breached his fiduciary duty or abused his insider privileges.”
Commerce's philosophy was that they were retailers, not bankers, and went so far as to call their various locations stores, not branches.
Features that Commerce offered its customers included:
Commerce Bank's business model generated what some called a cult following in the areas where they had stores. Commerce offered its customers merchandising giveaways such as coffee mugs, pens and pencils; in 2006 alone, the locations gave out 28 million free pens.
This model was described in the case study HBS 9-603-080 from Harvard Business School, published in 2002.
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Commerce Bancorp
Commerce Bancorp was a Cherry Hill, New Jersey–based bank created in 1973. In 2007, it was purchased by Toronto-Dominion Bank, which merged Commerce into TD Banknorth, the latter of which was rebranded to TD Bank.
The company was founded in 1973 by fast-food restaurant franchise owner Vernon Hill, a graduate of the Wharton School of the University of Pennsylvania. Hill sought to bring fast food convenience to banking and expanded Commerce from one location to over 435 in thirty-three years. With growth of over sixty-five new stores opening annually, the company had planned to reach at least 800 stores by 2010. During the early-mid 2000s, television advertisements for Commerce Bank featured Kelly Ripa and Regis Philbin. In 2006, Commerce purchased eMoney Advisor for $32 million in stock.
In 2004, two Commerce executives were sentenced to more than two years in prison after being convicted of approving loans to Philadelphia’s treasurer (who was sentenced to ten years in prison) and others in order to get the inside track on city banking business.
The federal Office of the Comptroller of Currency and the Federal Reserve’s investigation of insider dealing at Commerce (unrelated to the Philadelphia case) led to a settlement with the bank (no charges were filed) that included restrictions on the bank’s expansion. Hill then retired as chairman, president and chief executive officer. Hill sued Commerce in 2008, saying he was fired without cause and was owed more than $57 million in severance and damages. In 2013, a federal court ruled that Commerce could not legally pay Hill because the bank had refused to “to certify it had no reason to believe Hill had committed fraud, breached his fiduciary duty or abused his insider privileges.”
Commerce's philosophy was that they were retailers, not bankers, and went so far as to call their various locations stores, not branches.
Features that Commerce offered its customers included:
Commerce Bank's business model generated what some called a cult following in the areas where they had stores. Commerce offered its customers merchandising giveaways such as coffee mugs, pens and pencils; in 2006 alone, the locations gave out 28 million free pens.
This model was described in the case study HBS 9-603-080 from Harvard Business School, published in 2002.