Continental Wrestling Association (later the Championship Wrestling Association) was a wrestling promotion managed by Jerry Jarrett. The CWA was the name of the "governing body" for the Championship Wrestling, Inc. promotion which was usually referred to as Mid-Southern Wrestling or the Memphis territory. This promotion was a chief NWA territory during the 1970s and early 1980s while operating out of Tennessee and Kentucky. The CWA was a member of the National Wrestling Alliance until 1986 and affiliated with the American Wrestling Association until 1989. In 1989, the CWA merged with the World Class Wrestling Association to form the United States Wrestling Association thus ceasing to exist as a separate entity. Lance Russell and Dave Brown were the television commentators and hosts for the Memphis territory, including the Continental Wrestling Association.

Throughout the existence of the CWA, there were notable feuds that took place. These feuds included Jerry Lawler vs Bill Dundee in 1977, and Terry Funk vs Jerry Lawler in 1981.

The professional wrestling territory commonly referred to as the “Memphis Area” was originally part of the NWA Mid-America promotion that was founded in the 1940s. It operated in Memphis and Nashville, Tennessee, but also included stops in surrounding cities and states. The "NWA Mid-American" territory featured tag teams in nearly all of its main events, and sometimes featuring only one or two singles matches to complement an evening of tag matches. Such teams as The Von Brauners, The Interns, The Infernos, The Bounty Hunters, Tojo Yamamoto and Jerry Jarrett, Don and Al Green, Bobby Hart and Lorenzo Parente, The Fabulous Kangaroos, Jerry Lawler and Jim White, The Fabulous Fargos, and a host of other teams were regulars. During the mid-1970s the focal point of the territory changed from tag wrestling to singles action.

In the mid-1970s the territory split in two, with separate promoters for each half. Jerry Jarrett was in charge of Memphis, Louisville, Lexington and Evansville while still part of NWA Mid-America, while Nick Gulas, who had been the primary booker, continued to promote the other half of the territory. Many of the wrestlers in the promotion were upset at Gulas for over booking his son George Gulas in the profitable Memphis half of the territory. It was very hard to believe that George could regularly beat his larger more experienced foes. George was given matches and wins over longtime veterans of the territory without "paying his dues". After Jarrett had invested a large sum of money into what he thought was a 10%-share of the promotion and learned that Gulas had tricked him into paying for an option to buy less (which by the time he learned had already expired), he decided to go his own way. Jarrett decided to break away by starting competing cards at the Cook Convention Center in March 1977. Gulas, who lived in Nashville, eventually made "Music City" his home base, running weekly cards at the Fairgrounds and all over mid-Tennessee. Originally Gulas was backed by many of the areas top draws. Jarrett, however, was backed by Jerry Lawler, who had just toppled Jackie Fargo as the headliner of the Memphis area. Gulas did attempt to run shows in Memphis for some time but without the headliner, Lawler, he could not compete. This split between Gulas and Jarrett created the Continental Wrestling Association as a totally separate promotion run by Jarrett. In 1980 after only three years, the Gulas territory folded when Gulas retired and the CWA took over some of the more profitable locations (e.g. Nashville).

After the split from Nick Gulas, the CWA became a National Wrestling Alliance affiliate, which entitled the CWA to NWA World Heavyweight Championship defenses. The champion regularly toured through the territory defending the title against top contenders. The main title of the CWA was the Southern Heavyweight Title, which was nominally sanctioned by the NWA (into 1978) or the AWA (beginning in 1978).

The cornerstone of the CWA was the weekly Monday night shows from the Mid-South Coliseum in Memphis, where the cards regularly drew full houses. These shows were repeated in some form weekly in Louisville and Nashville (on Saturday nights). Having three major shows at all three cities, and additional shows through other towns in Kentucky, Tennessee, Arkansas, Missouri, and Northern Alabama provided significant profits into the early 1990s. These shows showcased a series of wrestlers as they made their way through the Memphis territory including Hulk Hogan, Harley Race, Terry Funk, Jack Brisco, and Ric Flair.

The biggest run of the promotion was the Jerry Lawler-Jimmy Hart feud which lasted throughout the early 1980s. Jimmy Hart's "First Family" included dozens of wrestlers who Hart brought in to face Lawler. Included in this list were The Iron Sheik, The Dream Machine, The Nightmares, Eddie Gilbert, Ken Patera, Jesse Ventura, Hulk Hogan, Bugsy McGraw, Kevin Sullivan, Bobby Eaton, "Killer Tim Brooks", and Paul Ellering. The feud ended when Hart was signed by the World Wrestling Federation in 1985, and Lawler won a match against Eddie Gilbert in which the stipulation was Hart leaving the territory.

The federation also aired live Saturday-morning wrestling cards from the studios of WMC-TV in Memphis, hosted by Lance Russell and Dave Brown. In the territorial era of wrestling, many local promotions had huge ratings with their wrestling shows, but none of them topped the ratings for the weekly CWA show which drew previously unheard of shares behind the strength of Lawler's local popularity.