Cover art

Cover art is a type of artwork presented as an illustration or photograph on the outside of a published product, such as a book (often on a dust jacket), magazine, newspaper (tabloid), comic book, video game (box art), music album (album art), CD, videotape, DVD, or podcast. Cover art can include various things such as logos, symbols, images, colors, or anything that represents what is being sold or advertised. The art has a commercial function (i.e., to promote the product it is displayed on), but can also have an aesthetic function, and may be artistically connected to the product (such as with art by, or commissioned by, the creator of the product).

Album cover art has a long history dating back to the late 19th century. This art is artwork created for a music album and is one of the most representative techniques to show the changes and trends found within the music, art, culture, and technological industries. As music became popularized, so did creating cover art. Throughout the years, cover art went through different stages and styles.

In 1938, Columbia Records hired Alex Steinweiss as its first art director. Albums can have cover art created by the musician, as with Joni Mitchell's Clouds, or by an associated musician, such as Bob Dylan's artwork for the cover of Music from Big Pink, by the Band, Dylan's backup band's first album.

Artists known for their album cover art include Alex Steinweiss, an early pioneer in album cover art, Roger Dean, and the Hipgnosis studio. Some album art may cause controversy because of nudity (for example, John Lennon and Yoko Ono's Unfinished Music No. 1: Two Virgins), offending churches, trademark or others. There have been numerous books documenting album cover art, particularly rock and jazz album covers. Steinweiss was an art director and graphic designer who brought custom artwork to record album covers and invented the first packaging for long-playing records.

Joanne Gair's early album artwork such as David Lee Roth's 1986 Eat 'Em and Smile album cover helped launch her career.

A book cover is usually made up of images (illustrations, photographs, or a combination of both) and text. It emerged in the 19th century when books started to become mass-produced. It usually includes the book title and author and can also include (but not always) a book tagline or quote. The book cover design is usually designed by a graphic designer or book designer, working in-house at a publisher or freelance. Authors can make suggestions for book cover design elements (e.g., a preferred color) but rarely communicate directly with the designer. Once the front cover art has been approved, they will then continue to design the layout of the spine (including the book title, author name and publisher imprint logo) and the back cover (usually including a book blurb and sometimes the barcode and publisher logo). Books can be designed as a set of series or as an individual design. Very commonly, the same book will be designed with a different cover in different countries to suit the specific audience. For example, a cover designed for Australia may have a completely different design in the United Kingdom and again in the United States.

Book covers need to be effective at marketing, which can encourage reliance on stereotypical representations. For example, if the marketing strategy emphasizes that the author is a woman, then the cover might be designed in stereotypical feminine colors such as pink, and if the publisher wants to emphasize that the author is from a particular ethnic background, then the cover might include stereotypical representations of people from that ethnic group.

Book cover art has had books written on the subject. Numerous artists have become noted for their book cover art, including Richard M. Powers and Chip Kidd. In one of the most recognizable book covers in American literature, two sad female eyes (and bright red lips) adrift in the deep blue of a night sky, hover ominously above a skyline that glows like a carnival. Evocative of sorrow and excess, the haunting image has become so inextricably linked to The Great Gatsby that it still adorns the cover of F. Scott Fitzgerald's book 88 years after its debut. The iconic cover art was created by Spanish artist Francis Cugat. With the release of a big Hollywood movie, however, some printings of the book have abandoned the classic cover in favor of one that ties in more closely with the film.