Crave (originally CraveTV) is a Canadian subscription video on-demand, over-the-top, streaming television service owned by Bell Media. The service competes directly with other subscription-based streaming services operating in Canada, primarily against American-based services.

The service features Bell Media original programming, other premium international programming, and various theatrically released films. As of November 2024^[update], Crave's major programming suppliers are Warner Bros. Discovery (HBO / Max programming and Warner Bros. films), and Sony Pictures (theatrical films from labels including Columbia). Starz, offered in partnership with Lionsgate, is available as an add-on.

Launched in December 2014 as the low-cost streaming service CraveTV, by late 2018 the service had pivoted to focus on premium content, integrating its operations with The Movie Network (which became the Crave pay TV network), and later its French-language counterpart Super Écran. Crave is available either as an over-the-top subscription service, or through participating Canadian television service providers.

The Crave video-on-demand service is registered with the CRTC as a licence-exempt "hybrid" VOD service, allowing its programming to be offered on-demand through cable/IPTV service providers, without an accompanying linear channel, provided that it is also available via the Internet on a direct-to-consumer basis. Regardless of subscription method, programming is available for streaming through Crave's website, mobile apps, video game consoles, smart TVs and other devices; when subscribed to through a TV provider, some or all programming may be also available through that provider's set-top boxes.

Bell's Crave (formerly TMN), Starz (formerly Encore), and Super Écran linear TV channels are offered under separate licences, however upon its relaunch in November 2018, the direct-to-consumer Crave service launched add-on tiers which includes access to the programming and linear streams of the Crave linear service, and eventually Starz and Super Écran. At the same time, subscribers to the former TMN linear service began to receive access to the former CraveTV VOD library at no additional charge, when signed into the Crave streaming platform via TV Everywhere.

On October 26, 2021, all programming previously included in the Movies + HBO and Super Écran add-ons, and access to the Crave and Super Écran linear channels, was moved into the main library, effectively eliminating the former entry-level programming tier. Direct-to-consumer packages are now divided into "Crave Mobile" and "Crave Total" plans; Crave Mobile, which has the same price as the previous entry-level tier, provides access to up to 720p quality video on a single mobile or browser-based device at a time, while Crave Total, which has approximately the same price as the previous Crave + Movies + HBO (and is marketed as simply "Crave" on most TV service providers), offers up to four simultaneous streams of video at up to 4K resolution (depending on program availability) through a maximum of five registered devices. This makes Crave's offerings comparable to the plans offered by HBO Max in Latin America, and more closely comparable to Netflix's package options in Canada and elsewhere. Customers that subscribed to Crave's previous entry-level package directly through the service's website will be offered Crave Total on a trial basis until March 2022.

Starz programming remains available on Crave solely through a separate paid add-on. Additionally, both Starz and Super Écran continue to be available individually through TV service providers. Such subscribers can access programming for their subscribed services through the Crave platform using TV Everywhere authentication, however in these cases they do not receive access to other Crave programming.

From November 1, 2018, to October 25, 2021, programming on the Crave streaming platform was divided between up to four packages: