Creative Power Entertaining Co., Ltd.[a] (CPE) is a Chinese animation company. Its former headquarters was in the Wuzi Block (物资大厦; 物資大廈; Wùzī Dàshà) in Yuexiu District, Guangzhou.[1][2] Currently, its headquarters is located in the Creative Park at 20 Taihegang Road in the Yuexiu District of Guangzhou.[3] In 2004 CPE released its first cartoon series: "Happy Family". Since 2005 until now, it has produced over 2,500 episodes of "Pleasant Goat and Big Big Wolf", a popular Chinese animated series. CPE's main agent was the Walt Disney Company, and in 2010 it had over 300 agents to sell its products.[4] The company's profit margins "broke even" when Pleasant Goat became a success.[5] In October 2010 the CPE entered in a licensing agreement with Buena Vista to air CPE cartoons in 52 countries and territories in the Asia Pacific region.[6]
In Lianyungang, Jiangsu province, boys tied their friends up the branch, and under it is the fire, like the wolf in the Pleasant Goat and Big Big Wolf. In December 2013, a local court in China's Jiangsu province held the producers of the show partially liable for injuries caused to two five-year-old boys as they were imitating scenes from the show, and ordered them to pay 15% of their medical bills (39 thousand RMB). The verdict sparked debate about the effects of watching cartoon violence on Chinese television.[7][8]
