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Alpha Group Co.
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Alpha Group Co.
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Alpha Group Co., Ltd. (simplified Chinese: 奥飞娱乐股份有限公司; traditional Chinese: 奧飛娛樂股份有限公司; pinyin: Aòfēi Yúlè Gǔfèng Yǒuxiàngōngsī, in short 奥飞娱乐/ 奧飛娛樂/ Aòfēi Yúlè,) is a Chinese multinational conglomerate with animation, toy, mass media asset and entertainment company headquartered[1][2] created by Cai Dongqing in 1993. In 2016, it changed its name from Alpha Animation (simplified Chinese: 广东奥飞动漫文化股份有限公司; traditional Chinese: 廣東奧飛動漫文化股份有限公司; pinyin: Guǎngdōng Aòfēi Dòngmàn Wénhuà Gǔfèng Yǒuxiàn gōngsī, in short 奥飞动漫/ 奧飛動漫/ Aòfēi Dòngmàn, English: Guangdong Alpha Animation and Culture Company).[3] The company has a Chinese webcomics site, U17, and also an American film company, Alpha Pictures, and has announced the creation of an animation division also based in the United States.[4]

Key Information

History

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Auldey Toys

[edit]

In 1993, Cai Dongqing spent 800,000 RMB to establish Auldey Toys company in Chenghai County, Shantou City, Guangdong Province, China. But the company couldn't develop, so in order to solve this trouble Cai established "Guangzhou Alpha Culture Spread Company".[5][clarification needed]

Alpha Animation

[edit]

In 2006, Alpha Animation used ads to sell "yo-yo" ball, and Blazing Teens (Chinese: 火力少年王). In 2007, Alpha was transformed to establish "Guangdong Alpha Animation and Culture Company".

In 2012, Alpha Animation partnered with Hasbro to co-develop brands for China and other global markets. One of the brands selected was Alpha's Blazing Teens series, alongside an unnamed Hasbro property.[6] The first results from this collaboration include Blazing Team and a Kre-O line of toys based on Alpha's Armor Hero franchise, both of which launched in late 2015.[7][8]

Subsidiaries

[edit]

Creative Power Entertaining

[edit]
Main article: Creative Power Entertaining

Creative Power Entertaining Co., Ltd. (CPE) (Simplified Chinese: 广东原创动力文化传播有限公司, Traditional: 廣東原創動力文化傳播有限公司, Pinyin: Guǎngdōng Yuánchuàng Dònglì Wénhuà Chuánbō Yǒuxiàngōngsī, in short 原创动力/ 原創動力/ Yuánchuàng Dònglì) is a Chinese animation company, established in 2004. It was purchased by Alpha Animation in October 2013.[9]

Mingxin Chuangyi Cartoon

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Guangdong Mingxin Chuangyi Cartoon Co., Ltd. (Simplified Chinese: 广东明星创意动画有限公司, Traditional: 廣東明星創意動畫有限公司, Pinyin: Guǎngdōng Míngxīng Chuàngyì Dònghuà Yǒuxiàngōngsī, in short 明星动画/ 明星動畫/ Míngxīng Dònghuà) (Former Happytoon Computer Entertainment Inc.), in short "MSC Co., Ltd." is a studio created by "the father of Pleasant Goat", Huang Wei-ming, after he left Creative Power Entertaining. In July 2012, he did not have enough money to make animation, so Alpha Group purchased 70% of the shares.[10]

Siyue Xinkong

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Beijing Siyue Xinkong Network Technology Co., Ltd. (Simplified Chinese: 北京四月星空网络技术有限公司, Traditional: 北京四月星空網絡技術有限公司, Pinyin: Běijīng Sìyuè Xīngkōng Wǎngluò Jìshù Yǒuxiàngōngsī) is a Chinese animation website and Cartoon business, established in May 2009, which has a Cartoon website "u17". On the evening of 11 August 2015, Alpha Animation announced it spent 904 million RMB to purchase it 100% of the shares, according "cash and stock".[11]

Jia-jia Cartoon Channel

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Guangdong Radio and Television Jia-jia Cartoon Channel (Simplified Chinese: 广东广播电视台嘉佳卡通频道, Traditional: 廣東廣播電視台嘉佳卡通頻道, Pinyin: Guǎngdōng Guǎngbò Diànshìtái Jiā Jiā Kǎtōng Píndào, in short 嘉佳卡通频道/ 嘉佳卡通頻道/ Jiā Jiā Kǎtōng Píndào) starting broadcasting on September 16, 2006, it was licensed by SARFT, and it belongs to Southern Media Group, Guangdong Radio and Television's Animation TV channels. In 2010, Alpha Animation purchased 60% of the shares, getting 30-year broadcasting rights.[12] In the middle of 2011, Jia-jia started broadcasting to China on satellite.

Filmography

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Films

[edit]

Television series

[edit]
Title Years Network Notes
Super Wings 2014–present Syndication
EBS (South Korea)		 co-production with FunnyFlux Entertainment
Blazing Team: Masters of Yo Kwon Do[14] 2015–2017 IQIYI
Discovery Family (United States)		 co-production with Hasbro Studios
Rev & Roll[15] 2019 JiaJia
Family Jr. (Canada)		 co-production with DHX Media
Legends of Spark[16] 2021 Cartoonito
Petronix Defenders[17][18] 2022 M6 & Gulli
Super RTL (Germany)		 co-production with Method Animation and Palomar
Quantum Heroes Dinoster[19] 2023–present Animax (South Korea) co-production with FunnyFlux Entertainment
Untitled Bernard reboot[20] TBA TBA co-production with DeAPlaneta Entertainment
  • Armor Hero (2008)
  • Armor Hero Captor (2015)
  • Armor Hero Captor King (2017)
  • Armor Hero Hunter (2018–2020)
  • Armor Hero Lava (2013)
  • Armor Hero XT (2011)
  • Battle Strike Team: Giant Saver (2012)
  • Battle Strike Team: Railway Vanguard (2020)
  • Battle Strike Team: Rescue Engine (2016)
  • Battle Strike Team: Space Deleter (2014)
  • Balala the Fairies (2008–present)
  • Blazing Teens (2006–2015)
  • Dragon Warrior (2003–2011)
  • Electro Boy (2008–2013)
  • Flash and Dash (2008–2010)
  • Go For Speed (2008)
  • Happy Heroes (2010–present)
  • Hover Champs (2011)
  • The Family of Greenwood (2006)
  • Infinity Nado (2012–present)
  • Zinba (2013)
  • King of Warrior EX (2007)
  • Mask Master (2013)
  • Paboo & Mojies (2012–2015)
  • Peek a Boo (2021)
  • Nana Moon (2013)
  • Opti-Morphs/Screechers Wild! (2016–2018)
  • Pleasant Goat and Big Big Wolf (2005–present)
  • The Legend of Armor Hero (2018)
  • The Mechnimals (2011)
  • Vary Peri (2012–2013)

Video game

[edit]
  • Monster x Alliance 2 (怪物x联盟2) (2016), collaboration with Luo Tianyi

References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

Alpha Group Co.

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Alpha Group Co., Ltd. (Chinese: 奥飞娱乐股份有限公司), commonly known as , is a Chinese multinational conglomerate specializing in children's , , and media content. Founded in 1993 by Cai Dongqing and headquartered in , , the company has grown into one of China's largest and most successful providers of kids' , with a vertically integrated encompassing content creation, production, licensing, manufacturing, games, theme parks, and experiences. The company operates through multiple subsidiaries and divisions, including Alpha Animation for content development and Auldey Toys for product manufacturing, producing popular intellectual properties such as , Dinoster, Petronix Defenders, Katuri, and Legends of Spark. These brands are broadcast on major global platforms and have secured over 200 licensing partners worldwide, contributing to Alpha's expansion into international markets. With 3,797 employees (as of 2025) and offices in countries including , the , the , , the , , , the , and , Alpha Group has established a significant global footprint since its inception. Listed on the under the ticker 002292.SZ since 2009, reported substantial growth in the and toy sectors, becoming a leader in by leveraging innovative IP development and cross-media synergies. Notable achievements include breaking the dominance of Japanese tokusatsu-style animations in with original series like Armor Hero in 2009. The company's commitment to "sharing fun and dreams" has positioned it as a key player in fostering China's domestic industry while exporting content and products to over 100 countries and regions.

Overview

Founding and Headquarters

Alpha Group Co. was founded in December 1993 by Cai Dongqing, who invested an initial capital of 800,000 RMB to establish the company in Chenghai, City, Province, . Originally named Chenghai Auldey Industrial Company, it started as a modest enterprise dedicated to toy manufacturing. The company's initial business centered on producing toys under the Auldey Toys brand, with a focus on small-scale operations involving plastics and novelty items targeted at children. This foundational emphasis on toy production laid the groundwork for its growth in the consumer products sector. In its early years, Alpha Group expanded operations to include broader distribution networks. Headquarters are located at 37th Floor, Qiaoxin International Financial Center, No. 62 Jinsui Road, Zhujiang New City, Tianhe District, , Province, , reflecting the company's expansion beyond its manufacturing roots. The original manufacturing base remains in Alpha Industrial Park, Middle Section of Wenguan Road, Chenghai District, . By 2006, the company had begun transitioning toward and , diversifying beyond its toy origins.

Corporate Identity and Ownership

Alpha Group Co., Ltd. is a publicly traded Chinese multinational conglomerate listed on the under the ticker symbol since its on September 10, 2009. The company, founded in as Chenghai Auldey Toy Industrial Company, initially focused on toy manufacturing before expanding into and . The firm's corporate identity has evolved through strategic rebrandings to align with its diversification. In 2007, it was renamed Alpha Animation Co., Ltd. to highlight its growing emphasis on and cultural content production. By March 2016, the company adopted its current name, Alpha Group Co., Ltd., to better represent its integrated operations across toys, media, and digital platforms as a comprehensive entity. Ownership is distributed among public shareholders, with founder and Chairman Cai Dongqing holding the largest stake at approximately 34.1% as of 2024. This structure has facilitated Alpha Group's multinational status through expansions in content creation, licensing, and international partnerships. Alpha Group's corporate mission positions it as a leading provider of children's content and toys in and , with a core focus on integrating intellectual properties (IPs) across , merchandise, and to deliver educational and entertaining experiences that promote values like friendship and bravery.

History

Early Toy Manufacturing Phase

Alpha Group Co. began its operations in 1993 when Cai Dongqing established the Chenghai Auldey Industrial Company in Chenghai District, City, Province, , with an initial investment of 800,000 RMB. The company concentrated on the , development, , and distribution of toys under the Auldey brand, initially serving the local market in southern . This phase marked the foundation of Alpha Group's business, emphasizing affordable and accessible play items to build a domestic presence in the competitive toy sector. Core products during this period included yo-yos, action figures, and educational playsets, which were produced to appeal to children and foster imaginative play. These items were manufactured in facilities in , leveraging the region's established toy production ecosystem to ensure cost-effective output and . By focusing on durable, mass-market , Auldey quickly gained traction among consumers, contributing to steady operational expansion. Market expansion accelerated in the early , transitioning from local sales in to nationwide distribution across , solidifying Alpha Group's position as a leading domestic toy manufacturer. The company formed initial partnerships for exports, enabling entry into select international markets and broadening its revenue streams beyond . This growth was supported by investments in production capacity and supply chain efficiencies, allowing Auldey to meet rising demand. Key innovations in this era involved the development of interactive and themed toys, which incorporated simple mechanical features and character-based designs tied to emerging intellectual properties, enhancing consumer engagement and differentiating Auldey from competitors. These advancements not only boosted sales but also built a base that supported future diversification. Financially, the company experienced significant growth from its modest beginnings, achieving substantial scale by 2005 and establishing . This toy-focused phase provided the groundwork for Alpha Group's pivot to and media in 2006.

Entry into Animation and Media

Alpha Group, initially focused on toy manufacturing since its founding in , began its entry into and media in 2006 by producing short advertisements for its products, which quickly evolved into full-scale animated content creation. This pivot marked the establishment of what would become Guangdong Alpha Animation and Culture Co., Ltd., formalized in 2007, allowing the company to integrate its toy intellectual properties directly into storytelling formats. The debut major project was the animated series Blazing Teens, released in 2006 as a direct adaptation of Alpha's popular yo-yo toy line, featuring teenage heroes using yo-yo-based combat in a fantasy adventure narrative. This series exemplified the company's early strategy of blending with merchandising, where episodes promoted specific toy features and drove sales through cross-promotional tie-ins, creating a closed-loop ecosystem that boosted both media viewership and product revenue. By 2008, Alpha expanded this model with additional series such as and Electro Boy, further embedding toy promotion into animated narratives to capitalize on China's growing demand for children's entertainment. A key milestone came in 2012 when Alpha Animation formed a with , Inc., announcing a co-development agreement to adapt and distribute content globally, with selected as the initial focus brand alongside a Hasbro property. This collaboration, outlined in a for a Chinese , aimed to leverage Alpha's domestic expertise and Hasbro's international prowess, enabling synergistic revenue streams through joint production, global broadcasting, and expanded IP licensing. The partnership underscored Alpha's rationale for entering media: transforming toy brands into multimedia franchises to enhance and long-term value in both and international markets.

Major Acquisitions and Rebranding

In March 2010, Alpha Animation invested RMB 90 million to acquire a 60% stake in Jiajia Cartoon Film Co., Ltd., securing a 30-year and marking the company's strategic entry into the media sector. In June 2012, the company further expanded its capabilities by acquiring a 70% equity stake in Mingxin Chuangyi Co., Ltd. for RMB 16 million, integrating talented creative teams and ongoing projects to bolster its content production pipeline. In October 2013, Alpha Animation purchased 100% of Creative Power Entertaining Co., Ltd. for RMB 540 million, enhancing its production infrastructure and gaining control over popular intellectual properties in the space. The company's push into culminated in August 2015 with the acquisition of Siyue Xinkong Network Technology Co., Ltd., the operator of the u17.com webcomics platform, for RMB 904 million in a cash-and-stock transaction described as the largest merger in history at the time. This deal provided access to over 40,000 original and a community of more than 20,000 creators, diversifying Alpha's portfolio into online content distribution. In March 2016, Alpha Animation rebranded to Co., Ltd., reflecting the full integration of its core businesses in , production, and platforms into a unified conglomerate structure.

Business Segments

Toys and Consumer Products

Co.'s Toys and Consumer Products segment operates as a primary driver, focusing on the , production, and global commercialization of children's toys and related merchandise. Established through the company's origins in toy manufacturing in 1993 as Chenghai Auldey Toy Industrial Company, this division has grown to position as China's leading toy manufacturer and one of the largest in , with products distributed in over 100 countries. The product portfolio emphasizes action figures, educational toys, and licensed merchandise integrated with in-house intellectual properties, such as Super Wings and Pleasant Goat and Big Big Wolf. Super Wings toys include 3- to 5-inch transforming action figures of characters like Jett and Dizzy, which shift between plane and robot modes to encourage imaginative, adventure-based play for preschoolers aged 3 and up. Educational lines feature items like Wise Block STEM building sets with remote-control functionality, promoting skills in engineering and problem-solving. Licensed merchandise from Pleasant Goat and Big Big Wolf—acquired via the 2013 purchase of Creative Power Entertaining—encompasses plush toys, figures, and apparel that capitalize on the series' enduring popularity in China. Additional offerings include partnerships for brands like Chuggington and Minions, expanding into playsets and collectibles. Manufacturing is conducted primarily through in-house facilities in the Chenghai District of , Province, a key center for China's toy industry. These operations support efficient production scaling, with global distribution facilitated by exports to Asian markets and international channels, including collaborations like the joint venture with for co-developing toys and games based on properties such as . This partnership leverages Hasbro's merchandising expertise alongside Alpha's strong domestic distribution network to target both Chinese and worldwide consumers. Innovation in the segment centers on IP-synergized products that blend physical with narrative elements from Alpha's animations, fostering experiences through interactive features like transforming mechanisms and themed playsets. The division continues to prioritize such integrations, contributing substantially to the company's overall revenue as a foundational business pillar.

Animation and Content Production

Alpha Animation Holdings serves as the central hub for Alpha Group Co.'s animation efforts, specializing in both 2D and 3D production techniques to create content primarily targeted at children with universal themes of adventure, friendship, and learning. Based in , , this division operates a dedicated 3D that emphasizes high-quality visuals and designed for global audiences, drawing on the company's extensive resources to produce engaging narratives that transcend cultural boundaries. The studio's integrates creative ideation with rigorous quality controls, ensuring that outputs align with international standards for and early childhood entertainment. In terms of development, Alpha Group Co. has cultivated a portfolio of original series that blend imaginative worlds with educational elements, such as the 2015 launch of , which follows a jet plane delivering packages worldwide while solving problems, and the more recent Quantum Heroes Dinoster from 2023, featuring young protagonists who transform into heroes to protect ancient creatures. These properties are developed in-house to foster long-term franchise potential, often through collaborative co-productions with international partners to adapt content for diverse markets, including adaptations for regions like and . This approach not only builds but also facilitates seamless with complementary merchandise, where character designs and story arcs are synchronized from the scripting phase to enhance viewer immersion. The production pipeline at Alpha Animation Holdings operates at a substantial scale, supporting the creation of hundreds of episodes across multiple series each year through the company's total workforce of 3,797 employees as of 2024. This capacity enables efficient output for ongoing franchises while allowing integration with the company's toy manufacturing arm, where animated characters directly inform product designs for synchronized market releases. Since entering in , the division has refined its processes to prioritize scalability without compromising narrative depth. Technological advancements have been pivotal, with enhanced CGI capabilities elevating the visual fidelity of 3D sequences, particularly in action-oriented scenes involving transformations and dynamic environments, as seen in newer IPs like Quantum Heroes Dinoster. These innovations reflect a commitment to leveraging to maintain a competitive edge in global children's media.

Digital and Broadcasting Platforms

Alpha Group Co. operates several key digital and broadcasting platforms focused on delivering animation and comic content to audiences, primarily in and the region. One prominent digital platform was u17.com, a webcomics site acquired by the company in 2015 for approximately 900 million yuan, marking one of the largest deals in history. This acquisition enabled Alpha to integrate u17's ecosystem of original comics and animations, featuring from over 20,000 cartoonists and hosting more than 40,000 web comics at the time of purchase. The platform supported streaming services for animated content, app integrations for mobile access, and community features allowing user contributions, attracting nearly seven million registered users during Alpha's ownership. However, in 2021, Alpha sold u17 to for 600 million yuan, after which it was fully integrated into the acquirer's operations by the end of 2022. In broadcasting, Alpha maintains involvement with the Jia-jia Cartoon Channel, a network launched in 2011 following the company's 2010 acquisition of a 60% stake, granting 30-year . Also known as GDTV-6, this channel ranks among 's top three dedicated cartoon networks and targets family audiences with animated programming. It operates under Radio and Television, with Alpha leveraging the platform for content distribution across southern and beyond. These platforms facilitate broad audience engagement through strategic partnerships for global syndication, emphasizing the markets where Alpha's content reaches millions via traditional and digital video-on-demand (VOD) services. Alpha's coordinates worldwide distribution, collaborating with over 200 licensing partners and major broadcasters to extend reach. occurs primarily through advertising revenue on digital interfaces, subscription models for premium access, and IP licensing within integrated ecosystems that tie content to consumer products. This approach has supported sustained growth in user interaction and revenue streams, with Jia-jia continuing to serve as a core asset.

Subsidiaries

Key Domestic Entities

Creative Power Entertaining (CPE), acquired by in 2013 for RMB 540 million, specializes in animation research and development, producing popular series such as Pleasant Goat and Big Big Wolf. This subsidiary plays a key role in expanding Alpha's content library through original IP creation and adaptation for multimedia formats. Guangdong Mingxin Chuangyi Cartoon Co., Ltd., in which acquired a 70% stake in 2012, concentrates on fairy-tale and educational animations, notably the franchise, which emphasizes magical themes and . Beijing Siyue Xinkong Network Technology Co., Ltd., fully acquired by in 2015 for RMB 904 million, operates the u17.com platform, China's leading webcomics site with over 100 million monthly users, and handles digital comics publishing and distribution. It drives Alpha's expansion into online entertainment by fostering and IP commercialization. Jia-jia Cartoon Channel, through a 60% stake acquired by Alpha Group in 2010, functions as a dedicated children's television broadcasting network under Guangdong Radio and Television, reaching millions of households with animated programming and educational shows. The channel secures long-term broadcasting rights to amplify Alpha's media reach. Beijing Dazzlings Star Culture Entertainment Co., Ltd., founded in 2009 and a subsidiary of Alpha Group, oversees live events, stage performances, and cultural promotions, including adaptations like Beijing Opera Cats.

International and Specialized Affiliates

Alpha Pictures, with branches in , , and , was established in 2014 as a key affiliate for expanding Alpha Group's presence in and international co-financing. This entity focuses on developing and co-producing feature films, often blending live-action elements with derived from the parent company's intellectual properties, while limiting investments to no more than 30% in unfamiliar genres to manage risk. In partnership with U.S.-based New Regency Productions, Alpha Pictures committed up to US$60 million for co-financing three films, highlighting its role in bridging Chinese and global markets. The branch of , alongside the broader Company (), functions as a regional headquarters for operations, overseeing licensing agreements and exports of entertainment content and merchandise. This setup facilitates the distribution of 's IPs across international territories, contributing to licensing that was 2.9% of total income in 2017 and projected to reach 4.4% by 2020 (as of 2018 estimates) through collaborations with global brands like , , and . These affiliates enhance synergies with domestic operations by channeling overseas back into core content creation. In , maintains an office and subsidiary David Toys and Entertainment Inc. dedicated to design and distribution tailored to the Asian market, aligning with the company's global expansion strategy.

Media Output

Television Series

Co. has produced and distributed a diverse portfolio of animated series, primarily targeting children, with themes ranging from and action to fantasy and . These series often integrate with the company's lines and have achieved international distribution through dubs in multiple languages and syndication on global networks. Key productions emphasize educational elements, teamwork, and imaginative , contributing to Alpha's expansion in the media sector. One of the flagship series is , an ongoing adventure that premiered in 2014 and follows Jett, a jet plane who delivers packages worldwide while solving problems with his team of aircraft friends. The series has aired over 140 episodes across multiple seasons, with international dubs in languages including English, Spanish, and Arabic, and has been syndicated globally on channels like Nick Jr. and . It received a nomination for the Best Children's Animated Programme or Series at the 2018 . Blazing Team (2015–2017) is a martial arts-themed action series centered on five teenagers who master Yo Kwon Do—a blend of yo-yo tricks and combat—to battle dark forces threatening their city. Produced in collaboration with Hasbro Studios, it consists of 52 episodes and was dubbed for Western audiences, airing on Discovery Family in the U.S. and other networks internationally. In 2019, Rev & Roll debuted as a vehicle-based animation following 8-year-old Rev and his anthropomorphic truck companion Rumble as they tackle ranch adventures emphasizing friendship and problem-solving. Co-produced with DHX Media (now WildBrain), the series features 52 episodes and has been distributed to over 25 territories with dubs, premiering on channels like Family Jr. in Canada and JiaJia Channel in China. Legends of Spark (2021–present) explores fantasy in a world of anthropomorphic , where repair car Spark discovers a turbojet launcher to pursue his dream of becoming a racer and hero. The first season includes 52 episodes, with international availability on platforms like Apple TV and syndication on . Launched in 2022, Petronix Defenders features young superheroes who transform backpacks into animal robots to rescue endangered wildlife, promoting themes of . This 52-episode co-production with and M6 has dubs in English and , airing on in and in the UK. The sci-fi series Quantum Heroes Dinoster (2023–present) follows four children who use high-tech suits and vehicles to travel to a dinosaur-filled alternate , studying and protecting prehistoric creatures from villains. Comprising 52 eleven-minute episodes, it targets ages 5-9 and has been distributed worldwide via platforms like Prime Video. Alpha's long-running superhero franchise Armor Hero began in 2008 and continues with multiple iterations, depicting warriors armored in elemental powers—gold, wood, water, fire, and —to combat ancient evils. The original series ran for 26 episodes, with subsequent seasons like Armor Hero Lava (2013) and Armor Hero Hunter (2018–2020) expanding the universe; it has inspired international fan communities and toy integrations. Balala the Fairies (2008–present), a series, centers on young fairies using enchanted powers and the Balala magic to defend their realm from dark forces, across various seasons featuring different groups of heroines. Premiering with 40 episodes, the franchise has grown to include over 200 episodes total, with dubs in Southeast Asian markets and ties to live-action adaptations. Acquired by Alpha in 2013, Pleasant Goat and Big Big Wolf (2005–present) is a comedic adventure series about clever goats outwitting a bumbling wolf family on Green Green Grassland, blending humor with moral lessons. Since Alpha's involvement, it has produced hundreds of episodes, with international dubs in English and Spanish, and global syndication exceeding 100 countries.

Films and Feature Productions

Alpha Group Co. has produced a series of animated feature films primarily targeted at children, leveraging its popular intellectual properties to expand from television series into theatrical releases. The company's film output emphasizes and themes, often involving co-productions with international studios to enhance global appeal and production quality. These features have achieved significant commercial success in the Chinese market, contributing to Alpha's growth in the sector. The flagship film franchise is based on the Pleasant Goat and Big Big Wolf intellectual property, which originated as a series before transitioning to the big screen. The debut feature, Pleasant Goat and Big Big Wolf (also known as The Super Adventure), released in 2009, marked a breakthrough for domestic by grossing over 80 million RMB at the , becoming the highest-earning animated in at the time. Subsequent sequels built on this success, with the 2011 installment earning approximately 90 million RMB and the 2012 follow-up reaching 120 million RMB, demonstrating the franchise's strong appeal during holiday seasons like . By the 2020s, the series continued to perform well, as seen with the 2022 release Dunk for Future, which grossed 160 million RMB in . Overall, the Pleasant Goat films have collectively exceeded 1 billion RMB in domestic earnings through multiple entries, often involving collaborations with local animation studios to integrate tie-ins and educational elements. Another notable theatrical release is Super Wings: Maximum Speed, a 2023 derived from the preschool of the same name. Produced in co-operation with South Korean studio FunnyFlux Entertainment, the movie follows the adventures of the transforming jet plane Jett and his team as they thwart a villainous plot involving kidnapped influencers, blending action with themes of teamwork and problem-solving. Released initially in and , it expanded to international markets including and , highlighting Alpha's strategy for cross-border distribution. While specific figures for this title remain limited in public reports, it underscores the company's push into feature-length content for global audiences. In recent years, Alpha Group has ventured into new production avenues through its subsidiary Alpha Pictures, established in 2016 as a Los Angeles-based unit focused on live-action feature films and hybrid formats combining with real-world elements. This expansion aims to diversify beyond pure , targeting family-oriented stories with international co-productions, though specific released titles under this banner have yet to be detailed in major announcements. These developments reflect Alpha's ongoing commitment to integrating its toy and media ecosystems into cinematic experiences.

Video Games and Interactive Media

Alpha Group Co. has developed a modest yet expanding portfolio in video games and , primarily leveraging its intellectual properties (IPs) from for mobile platforms. The company's efforts emphasize tie-ins with popular characters to engage young audiences through accessible, educational, and adventure-based experiences. A key early title is Monster x Alliance 2 (怪物x联盟2), a mobile RPG released in 2016 that features monster training and battles in a fantasy setting. This game collaborated with the virtual singer , who serves as the "leading trainer" character, integrating music and character elements to attract fans of both gaming and culture. Developed under Alpha's entertainment division, it builds on the original Monster x Alliance as a focused on collecting pets like dragons and fairies for PvP and real-time combat. The Super Wings franchise, originating from Alpha's animated TV series, has spawned multiple mobile games since 2017, including adventure and educational apps. Titles such as Super Wings: Jett Run (an endless runner involving jumping and surfing) and Super Wings Wonderful Worlds (featuring mini-games like basketball and lasso challenges) promote themes of global travel and problem-solving. In 2023, Alpha partnered with Sandbox and Edujoy to launch a puzzle-based educational app supporting language, music, and coordination skills for preschoolers. Additionally, the 2017 Super Wings: Augmented Reality Coloring Book app allows children to interact with AR versions of characters through scanned drawings, enhancing creative play. These games, available on iOS and Android, have garnered millions of downloads and positive ratings for their family-friendly design. Alpha's game development relies on collaborations with Chinese studios and international partners to adapt IPs for digital formats, prioritizing mobile and AR for broad accessibility. Following the 2015 acquisition of U17.com, a major webcomics platform, Alpha has integrated interactive elements like comic-based apps to extend storytelling into gamified experiences for teen audiences. This approach underscores the company's strategy to cross-pollinate its animation IPs into , fostering user engagement without venturing into full-scale console development to date.

Recent Developments

Post-2020 Expansion

Following the recovery from the , Alpha Group Co. intensified its global expansion efforts, leveraging long-standing partnerships such as the one with established in 2012 to further penetrate Western markets through co-developed toy and entertainment products. The company's export activities have grown significantly, with toys and related products now reaching over 140 countries and regions worldwide, building on earlier acquisitions to diversify international distribution channels. In the digital realm, Alpha Group has invested heavily in its platforms, including the webcomics site u17.com, which supports content creation and user engagement for its intellectual properties. The company has secured streaming deals for key series like , available on platforms including , enhancing global accessibility and audience reach. Sustainability has become a core focus since 2021, with the introduction of eco-friendly toy lines emphasizing durable, renewable materials and reduced environmental impact in production processes. Alpha Toys, a key subsidiary, joined The Good Toy Group initiative, promoting designs that are simple, long-lasting, and eco-conscious to align with growing consumer demand for green products. Financially, the segment has contributed to revenue diversification, driven by IP licensing and international amid industry challenges. On November 16, 2025, acquired 100% of U17.com, China's leading platform for original and , in a deal valued at RMB 904 million—the largest acquisition in history. U17.com boasts over 40,000 by 20,000 cartoonists and 7 million registered users, supporting 's strategy.

Upcoming Projects and Announcements

In June 2025, announced a of the beloved animated character , partnering with DeAPlaneta Entertainment and the original production studio for a new animated revival aimed at audiences worldwide. This co-production seeks to modernize the franchise's storytelling while preserving its whimsical charm, with DeAPlaneta handling international distribution outside . Alpha Group has greenlit Season 2 of its adventure-comedy series Quantum Heroes Dinoster, released in 2025, building on the first season's success in blending dinosaur exploration with high-tech heroism for children aged 5-9. The 52-episode installment, produced in 3D CGI, introduces new challenges in Dino Land and expands the young heroes' adventures. Several of these announcements were delayed by global events in the 2020s, including the COVID-19 pandemic, which disrupted production pipelines and international collaborations across the animation industry. In February 2025, Alpha Group released , a 90-minute animated feature targeting kids and families, expanding the franchise's adventures.

References

  1. https://www.wipo.int/en/web/ip-advantage/w/stories/alpha-group-co-ltd-sharing-fun-and-dreams
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  72. https://www.youtube.com/watch?v=Wk1M95TF4Do
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