Crenshaw (mixtape)
Crenshaw (mixtape)
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Crenshaw (mixtape)

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Crenshaw (mixtape)

Crenshaw is the eighth mixtape by American rapper Nipsey Hussle. The mixtape was released as a free digital download on October 8, 2013, on mixtape hosting websites. It was also released in a limited first edition of 1,000 copies for $100 each including other incentives via his All Money In record label. The mixtape features production by The Futuristiks, 1500 or Nothin', 9th Wonder, DJ Dahi, Mike Free, Ralo, Wizzo and Jiggy Hendrix, among others. Guest appearances on the mixtape came from Rick Ross, Dom Kennedy, Slim Thug, James Fauntleroy II, Z-Ro, Skeme and Sade among others. The mixtape was supported by the singles "Checc Me Out" featuring Dom Kennedy and Cobby Supreme, "U See Us", "The Weather" featuring Rick Ross, "If U Were Mine" featuring Fauntleroy, and "1 of 1".

In November 2011, Nipsey Hussle released The Marathon Continues, following that he did not release a major project almost two years, while promising a sequel named TM3: Victory Lap. On August 6, 2013, Hussle announced that Victory Lap would now be his debut studio album rather than his next mixtape, and none of the previously leaked songs from the prior months will make the album. He confirmed that the track list and release date would be revealed very soon. On September 1 and 2, 2013, Nipsey Hussle released his previous mixtape X-Tra Laps, and a group of songs as singles to iTunes. This included various old mixtape tracks, "Thas Wat Hoes Do" featuring YG, "Rose Clique", "Rich Roll", "Keys 2 the City", "I Need That" featuring Dom Kennedy and "Run A Lap".

On September 16, 2013, Nipsey Hussle announced he would release a new mixtape titled, Crenshaw hosted by DJ Drama, on October 8, 2013. He explained the title saying, "This is my area. This is my home town. This is really like where I spent a lot of my time as a youth. Crenshaw is a foundation to my personality and my story. It’s where it took place at." He explained the mixtape consists of mostly leftover tracks,

"I recorded a lot of songs for the Victory Lap project, and I got a certain vision I'm going for with the project, and I just did a lot of work and I think I got what I was looking for with the Victory Lap album, and I still got a lot of great records. So I'm like, I don't wanna sit on the songs, and I listened to the playlist and it kinda sounded like Crenshaw, it sounded like the environment, like my upbringing. So I went in and did a couple more records, put a couple skits and just really themed it, and I'm like I'ma give them the mixtape first just to excite the streets again and remind people what the sound is, give 'em an idea of what the album might sound like. And really kinda like, create the question in their mind, 'if this is the mixtape, what is gunna be on the album?'"

On September 24, 2013, he revealed the track list for Crenshaw, which contained guest appearances from Rick Ross, Dom Kennedy, Slim Thug, James Fauntleroy II, Z-Ro, Skeme, Cobby Supreme, J. Stone, Dubb, Tai Phillips, TeeFlii, Zeke, and Sade among others. Production was handled by, The Futuristiks, 1500 or Nothin', 9th Wonder, Mike Free, Ralo, Wizzo and Jiggy Hendrix among others.

On October 2, 2013, Hussle released two greatest hits compilation albums to iTunes, Nip Hussle the Great Vol. 1 and Vol. 2. On September 24, 2013, Nipsey Hussle and Karen Civil TV released the first trailer for the mixtape, featuring him driving around Crenshaw, Los Angeles, and talking about his upbringing in the city. On October 3, 2013, he released a second trailer for the mixtape, also revealing 1,000 hard copies of the mixtape would be sold for $100 each. He explained his decision to RapRadar saying,

"It’s 2013. Whether we accept it or not, buying music is a choice, not a requisite. When I think of the psychology behind what makes me purchase an artist's album, it’s always a form of reciprocation. Almost like a token of appreciation after I experience the product. The reason I chose to charge $100 dollars each copy and only start with 1000 units is because I tailor making my music for those who are listening. it's not about stepping outside of what I’m known for in hopes of new discovery. What that means less is fans that are better served. I'm more or less focused on fully serving the ones that have connected already. That being said it's a value over volume thing. if I'm goin to offer a product made with no compromise or concession to the platforms (radio, A&R opinion, label bias) ect...ect..then the way we sale it has to change."

As promised the mixtape was released for free on mixtape hosting websites October 8, 2013. At midnight, he began selling the limited edition hard copies at a pop-up shop in Fairfax, Los Angeles. The copies were sold for $100 and included a ticket to an upcoming local show of his, among other random incentives. Every copy was also numbered and autographed by Hussle. Other incentives for random purchasers included a personal phone call from Hussle, signed photographs in the mail, and an invitation to visit Hussle in the studio and hear an early version of Victory Lap before its release. Dom Kennedy, Glasses Malone, and the LA Leakers of Power 106 made appearances during the day.

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