Culture of Domesticity
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Culture of Domesticity

The Culture of Domesticity (often shortened to Cult of Domesticity) or Cult of True Womanhood[a] is a term used by historians to describe what they consider to have been a prevailing value system among the upper and middle classes during the 19th century in the United States. This value system emphasized new ideas of femininity, the woman's role within the home and the dynamics of work and family. "True women", according to this idea, were supposed to possess four cardinal virtues: piety, purity, domesticity, and submissiveness. The idea revolved around the woman being the center of the family; she was considered "the light of the home".

The women and men who most actively promoted these standards were generally white and Protestant; the most prominent of them lived in New England and the Northeastern United States. Although all women were supposed to emulate this ideal of femininity, black, working class, and immigrant women were often excluded from the definition of "true women" because of social prejudice.

Since the idea was first advanced by Barbara Welter in 1966, many historians have argued that the subject is far more complex and nuanced than terms such as "Cult of Domesticity" or "True Womanhood" suggest, and that the roles played by and expected of women within the middle-class, 19th-century context were quite varied and often contradictory. For example, it has been argued that much of what had traditionally been considered antifeminist has instead helped lead to feminism.

Part of the separate spheres ideology, the "Cult of Domesticity" identified the home as a woman's "proper sphere". Women were supposed to inhabit the private sphere, running the household and production of food (including servants), rearing the children, and taking care of the husband. According to Barbara Welter (1966), "True Women" were to hold and practice the four cardinal virtues:

According to Welter, an ideal True Woman was "frail", too mentally and physically weak to leave her home. The care of her home made her feminine, and she depended on men to protect her within the shelter of it. Wilma Mankiller agrees, claiming that a "True Woman" was expected to be delicate, soft, and weak. She was not to engage in strenuous physical activity that would damage her “much more delicate nervous system."

Frances B. Cogan, however, described an overlapping but competing ideology that she called the ideal of "Real Womanhood," in which women were encouraged to be physically fit and active, involved in their communities, well educated, and artistically accomplished, although usually within the broader idea that women were best suited to the domestic sphere. The conflation of "Domesticity" and "True Womanhood" can be misleading in that dedication to the domestic sphere did not necessarily imply purity, submission, or weakness.

The characteristics of "True Womanhood" were described in sermons, books, and religious texts as well as women's magazines. Prescriptive literature advised women on how to transform their homes into domestic sanctuaries for their husbands and children. Fashion was also stressed because a woman had to stay up to date in order to please her husband. Instructions for seamstresses were often included in magazines. Magazines which promoted the values of the "Cult of Domesticity" fared better financially than those competing magazines which offered a more progressive view in terms of women's roles. In the United States, Peterson's Magazine and Godey's Lady's Book were the most widely circulated women's magazines and were popular among both women and men. With a circulation of 150,000 by 1860, Godey's reflected and supported some of the ideals of the "Cult of True Womanhood." The magazine's paintings and pictures illustrated the four virtues, often showing women with children or behind husbands. It also equated womanhood with motherhood and being a wife, declaring that the "perfection of womanhood (...) is the wife and mother". The magazine presented motherhood as a woman's natural and most satisfying role and encouraged women to find their fulfillment and their contributions to society mainly within the home. At the same time, the long-time editor of Godey's, Sarah Josepha Hale, encouraged women to improve themselves intellectually, to write, and to take action that would improve the moral character of their communities and their nation. Hale promoted Vassar College, advocated for female physicians, and published many of the most important female writers of the 19th century. Frances B. Cogan argued that Godey's supported "Real Womanhood" more than "True Womanhood." Reflecting the ideals of both "True Womanhood" and "Real Womanhood," Godey's considered mothers as crucial in preserving the memory of the American Revolution and in securing its legacy by raising the next generation of citizens.

The Cult of Domesticity affected married women's labor market participation in the 19th and the beginning of the 20th century. "True Women" were supposed to devote themselves to unpaid domestic labor and refrain from paid, market-oriented work. Consequently, in 1890, 4.5% of all married women were "gainfully employed," compared with 40.5% of single women. Women's complete financial dependence upon their husbands proved disastrous, however, when wives lost their husbands through death or desertion and were forced to fend for themselves and their children. This division between the domestic and public spheres had effects on women's power and status. In the society as a whole, particularly in political and economic arenas, women's power declined. Within the home, however, they gained symbolic power.

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