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Cybex
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Cybex
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Cybex is a manufacturer of child safety products (child car seats, strollers, baby carriers).[1] The company was founded in 2005 by Martin Pos in Kulmbach, Germany. It has been owned by the Chinese child safety manufacturer Goodbaby International since 2014. Cybex has locations in Hong Kong, Kulmbach, and Bayreuth and Prague.[2] and sells its products internationally. In 2010 the company had over 100 employees and a profit of 37 million Euros. In 2019 the number of employees rose to 500.[1]

Products

[edit]

The company manufactures products and systems for transporting babies and children up to the age of 12:

  • Child car seats and baby seats
  • Strollers

In 2021, Cybex collaborated with DJ Khaled for the We The Best x Cybex Stroller collection.[3]

Their products have been listed on many lists for best baby gear. [4][5][6][7]

References

[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

Cybex

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from Grokipedia
Cybex is a German manufacturer of premium child safety and lifestyle products, including car seats, strollers, baby carriers, and children's furniture, renowned for combining innovative design with rigorous safety standards. Founded in 2005 by Martin Pos in , , the company was established to address gaps in the juvenile products market by prioritizing the D.S.F. principle—Design, Safety, and Functionality—which guides its product development and has led to over 450 international awards, including multiple Red Dot Design Awards and top ratings in safety tests. In early 2014, Cybex merged with Holdings Limited, a leading Chinese juvenile products company with over 25 years of experience, expanding its global reach to more than 120 countries and increasing its workforce to around 1,000 employees dedicated to , development, and testing. Key product lines include award-winning s like the Sirona T i-Size, which features 360-degree rotation for ease of use, and the Anoris T i-Size, the world's first child with a full-body integrated for enhanced side-impact protection; these innovations have earned distinctions such as "Very Good" (1.5) in 2022 tests and multiple German Design Awards. Cybex's strollers, such as the and e-Priam, emphasize urban adaptability, maneuverability, and sustainability, while its baby carriers and furniture collections blend fashion-forward aesthetics with practical functionality for modern parents. Since its inception under Pos's leadership—drawing from his over 30 years in the industry—the brand has evolved into a global leader in child safety, consistently pushing boundaries through technological advancements like sensor-safe connectivity and extended rear-facing seating recommendations up to age 4.

History

Founding and Early Development

Cybex was founded in 2005 by Martin Pos in , , as a manufacturer focused on child safety products. Born in 1970 in , Pos had a background as a former competitive and began his professional career in 1993 at Concord, a German child manufacturer, where he served as Global Sales and Marketing Director and later Managing Director. His decision to establish Cybex stemmed from personal experiences as a young father, during which he sought high-quality, safe products for his children and identified gaps in the market for items that integrated superior safety with modern design and functionality. The company initially operated as a German entity specializing in juvenile products, with an early emphasis on car seats and strollers to address deficiencies in standards and aesthetic appeal prevalent in the European market at the time. Prior to Cybex's official launch, Pos had founded Columbus Trading Partners in 2003, a distribution firm for baby products in and , which served as a precursor to the brand's development. Cybex's first products, including innovative car seats, were introduced around 2005, quickly gaining traction due to rising European demand for advanced, design-forward solutions. Some sources report an earlier founding date of 2000, likely referring to preliminary activities or the broader context of Pos's industry involvement, though official records confirm 2005 as the establishment of . This period marked rapid initial growth, fueled by the brand's commitment to safety without compromising on style, setting the stage for its expansion.

Growth, Expansion, and Acquisition

By the early , Cybex had established a solid foundation for expansion, growing its operations to support increasing demand for premium child safety products across . This period marked the beginning of broader , with the company building distribution networks that extended beyond its German base. Prior to 2014, Cybex maintained a primary focus on European markets. Following its acquisition, the brand's international footprint expanded significantly, entering key markets in and through Goodbaby's established partnerships and distribution channels. These efforts diversified revenue streams and positioned the brand for global competition, with sales outside contributing to overall scaling. In January 2014, Cybex was acquired by Holdings Limited, a leading Chinese juvenile products manufacturer, for a total consideration of approximately EUR 70.7 million (HK$751 million). The deal, completed through the purchase of Columbus Holding , integrated Cybex into Goodbaby's vertically integrated , combining Cybex's European design expertise with Goodbaby's scale and Asian while preserving the brand's German focus. Post-acquisition, Cybex's 2014 revenue contribution reached HK$730.3 million for the 11-month period, driving 33% of the group's overall growth that year through enhanced synergies in R&D and supply chains. Under Goodbaby's ownership, Cybex benefited from amplified R&D investments, enabling product diversification and accelerated innovation in car seats and strollers. This led to sustained expansion in the juvenile products segment; for instance, Cybex grew 20.8% year-over-year to HK$4.47 billion in 2024, supported by new product launches and gains. In the first three quarters of 2025, the brand achieved double-digit growth of 11.7% (8.7% on a constant currency basis), reaching HK$3,701 million amid macroeconomic challenges, reflecting robust global demand and operational efficiencies.

Products

Car Safety Seats

Cybex's car safety seat lineup encompasses infant carriers, convertible seats, and booster seats, all designed to comply with the stringent i-Size (ECE R129) standards for enhanced child protection based on height rather than weight. Infant carriers like the Cloud T i-Size provide lie-flat recline options for newborns up to 87 cm, while convertible models such as the Sirona Gi i-Size support extended rear-facing travel from 40 cm to 105 cm. Booster seats, including the Solution G i-Fix, accommodate children from 100 cm to 150 cm in group 2/3 configurations with compatibility for secure vehicle installation. Representative examples include the Pallas G2, a /2/3 forward-facing seat from 76 cm to 150 cm featuring an advanced impact that reduces neck injury risk by up to 40%, and the Anoris T2 i-Size, the world's first forward-facing seat with an integrated full-body in its impact for superior side-impact protection from 76 cm to 115 cm. In February 2025, Cybex initiated a voluntary of select Aton G and Aton G Swivel seats manufactured between February 20, 2023, and May 10, 2024, due to a potential defect in the harness hip anchorage retention hooks that could cause the anchor pin to loosen and the harness strap to detach, preventing proper restraint of the . Owners of affected seats were provided with a free remedy kit starting April 4, 2025. Key features across Cybex's car seats emphasize safety and usability, including extended rear-facing capabilities up to 105 cm in models like the Sirona Gi i-Size to prolong the safer rearward orientation recommended by experts. SensorSafe technology, integrated in select seats such as the Cloud T i-Size, uses a smart chest clip to monitor child status via a parent app, sending alerts for unbuckling, excessive temperature, or prolonged journeys. Energy-absorbing materials in the shell and headrest, as seen in the Anoris T2 i-Size, dissipate impact forces by up to 20% during side collisions through advanced linear side-impact protection (L.S.P.) systems. These elements align with Cybex's Design, Safety, and Functionality (D.S.F.) principle, influencing ergonomic designs for urban family needs. Cybex's car seats have evolved significantly since the brand's in 2005, transitioning from basic ECE R44-compliant models in the early to advanced i-Size seats in the with universal bases for easier, more stable installation. Early offerings focused on fundamental harness systems, whereas contemporary models incorporate rotation mechanisms in convertibles like the Sirona series for effortless child access and enhanced crash performance. Independent crash tests by the have consistently awarded superior ratings, such as "good" (1.7) to seats like the Cloud Z i-Size and Sirona Z i-Size, validating their low injury risk in frontal, side, and rear impacts. Positioned for urban parents seeking premium, compact solutions, Cybex car seats form a core revenue driver, contributing substantially to the brand's growth—CYBEX achieved 13.6% revenue increase to HK$2,452.4 million in the first half of 2025 and 11.7% increase to HK$3,701.0 million for the nine months ended September 30, 2025, per reports, with car seats playing a pivotal role in this premium segment expansion.

Strollers, Carriers, and Accessories

Cybex offers a range of strollers designed for urban mobility, all-terrain adventures, and luxury experiences, emphasizing portability and ease of use. The AVI Spin, released in 2024, is an all-terrain model suitable for city streets, running, and off-road paths, featuring a lockable 360-degree swivel front wheel for enhanced maneuverability and stability, air-filled tires for smooth rides, and quick-release wheels for compact storage. It supports newborns with an ergonomic lie-flat recline and adjustable leg rest, while the one-hand compact fold and XXL sun canopy add convenience for parents on the go. The stands as a luxury modular system, compatible with infant car seats for seamless travel system integration, and includes features like one-hand recline to a near-flat position, adjustable handles, all-wheel suspension for varied terrains, and an extra-large shopping basket. These strollers prioritize one-hand folding mechanisms and modular components, allowing customization from birth through years. In the category of baby carriers and slings, Cybex focuses on ergonomic designs that promote comfort and health for both parent and child. The Coya carrier, suitable for newborns to toddlers weighing 7 to 33 pounds, incorporates breathable mesh fabric for ventilation during extended wear and adjustable padding that supports the M-position for hips, acknowledged as hip-healthy by the International Hip Dysplasia Institute for encouraging natural hip development. It offers three carrying positions—front-facing inward, front-facing outward, and back carry—with self-adapting buckles and a wide waistband to distribute weight evenly, reducing strain on the parent's back. Cybex's accessories complement its mobility products, enhancing functionality and modularity across strollers and home use. Rain covers provide transparent, weather-resistant protection for strollers like the AVI Spin and , attaching easily with elastic edges to shield against wind and rain while maintaining visibility. Adapters ensure compatibility between strollers and various seats, enabling quick transitions in systems. For home integration, items like the Lemo 3-in-1 offer modular versatility, converting from a baby to a youth and table set, with adjustable heights and trays that align with Cybex's emphasis on durable, adaptable designs. A notable collaboration in this product line is the 2021 "" collection with , which infused strollers like the and Mios with vibrant tropical motifs, animal prints, and the artist's signature logo, merging celebrity appeal with practical features such as reversible seats and suspension systems. This partnership, inspired by Khaled's family life, boosted Cybex's brand visibility among lifestyle-conscious consumers, contributing to sustained market presence and recognition through high-profile endorsements as of 2025.

Innovations and Design

Design, Safety, and Functionality Principle

The D.S.F. Innovation Principle serves as the foundational framework guiding all Cybex product development, encapsulating Design, Safety, and Functionality as interconnected pillars that ensure products meet the needs of contemporary families. Design emphasizes aesthetic and ergonomic appeal, drawing inspiration from fashion to create stylish, modern items that resonate with urban parents seeking both form and utility. Safety prioritizes exceeding global regulatory benchmarks, including rigorous evaluations against standards set by institutions like the ADAC, where Cybex products are tested beyond legal requirements to achieve superior crash protection outcomes. Functionality focuses on practical, intuitive features such as straightforward assembly and adaptable mechanisms, enhancing everyday usability without compromising the other elements. Originating in the company's early years under founder Martin Pos, who established Cybex in 2005, the D.S.F. Principle was developed to integrate innovative child safety solutions with premium aesthetics from the outset, reflecting Pos's vision for a brand that elevates juvenile products beyond mere utility. Following the merger with Holdings Limited, the framework evolved by incorporating Goodbaby's extensive global R&D resources, which brought over 25 years of accumulated expertise in research, design, and testing to bolster Cybex's implementation. This integration allowed for enhanced scalability and innovation while maintaining the core D.S.F. ethos. In practice, the D.S.F. Principle influences the entire , from initial concept ideation—where multidisciplinary teams balance aesthetic sketches with simulations—to iterative prototyping, in-house crash testing, and final validation against international standards. This holistic approach ensures that each stage reinforces the triad, resulting in products that undergo double the federal crash test standards in some cases and prioritize user-centered details like one-handed adjustments. Over time, this methodology has amassed a legacy of more than 500 safety-related awards, underscoring its effectiveness in delivering reliable performance. The D.S.F. Principle has significantly contributed to Cybex's positioning as a leader in urban lifestyle-oriented child gear, appealing to style-conscious parents in fast-paced environments by differentiating the through its fusion of high-fashion influences and uncompromising practicality, setting it apart in the premium market. This framework not only drives consumer loyalty but also establishes Cybex as an innovator that redefines expectations for juvenile products in modern, city-dwelling households.

Technological Advancements

Cybex has pioneered advancements in rear-facing technology, exemplified by the Sirona model introduced in 2012, which extends rear-facing protection up to 105 cm in height, approximately four years of age, enhancing safety during the critical early years when children's necks are most vulnerable. This design aligns with extended rear-facing recommendations from safety experts, allowing prolonged use in the safer rear-facing orientation before transitioning forward. A significant innovation in impact protection is the integrated system in the Anoris T2 i-Size , launched in 2024, featuring a C-shaped that deploys in milliseconds during frontal crashes to cushion the head, neck, and torso. According to internal testing based on 2023 frontal crash criteria, this technology provides up to 50% higher safety levels compared to conventional forward-facing harness seats without airbags. The system complements Cybex's Linear Side-impact Protection (L.S.P.), which absorbs forces and reduces injury risk by up to 25%. In smart technology, Cybex integrated SensorSafe in , a Bluetooth-enabled chest clip that connects to a companion app for real-time monitoring of . The system alerts parents via to potential hazards, including child abandonment (when the car door opens after unbuckling), excessive , harness unclipping, and prolonged travel durations exceeding set limits. This connectivity prevents common oversight risks, such as forgetting a child in a hot car, and is compatible with select i-Size car seats. Cybex employs advanced engineering materials for durability and lightness in its strollers, such as high-strength aluminum alloys in frames that support up to 22 kg payloads while weighing under 10 kg themselves, ensuring maneuverability without compromising structural integrity. Following the 2014 acquisition by , Cybex expanded its R&D capabilities, incorporating resources for ongoing enhancements like full compliance with the i-Size (R129) standard, which mandates rigorous testing for lateral crashes. The company has filed numerous patents focused on impact absorption and ergonomics. These innovations stem from collaborations with design authorities like ADI (Associazione per il Disegno Industriale), which recognized the Anoris T2's airbag integration with the 2025 Compasso d'Oro award for advancing child safety engineering.

Operations and Presence

Ownership and Corporate Structure

Since its acquisition in 2014, has operated as a wholly owned of Holdings Limited, a company listed on the (HKEX: 1086), with Goodbaby holding 100% equity interest indirectly through its structure. This integration allows Cybex to maintain substantial autonomy in design and innovation, particularly for its premium juvenile products, while benefiting from Goodbaby's global and manufacturing facilities primarily located in . Goodbaby directs overarching corporate strategy and , positioning Cybex as the group's in the high-end market segment for car safety seats, strollers, and carriers. Leadership at Cybex is anchored by its founder, Martin Pos, who continues to exert influence as Executive Chairman of Cybex and an on Goodbaby's board, ensuring continuity in the brand's design-focused ethos. Goodbaby's executive team, including Chairman Song Zhenghuan and CEO Liu Tongyou, collaborates with Pos to align Cybex's operations with group objectives, such as expanding market share in premium categories. This structure supports Cybex's operational independence under Johannes Schlamminger, its CEO since 2016, who oversees day-to-day management. In 2024, Cybex drove significant financial performance for Goodbaby's juvenile products division, generating in revenue—a 20.8% year-on-year increase—that represented 51% of the group's of . This contribution underscores Cybex's role as a primary growth engine amid a challenging global market for parenting products. Cybex's governance is embedded within Goodbaby's framework, which complies with the Corporate Governance Code and Listing Rules, including adherence to safety regulations like UN R129 (i-Size) for child car seats and Chinese export standards for manufacturing. As of 2025, Goodbaby's board comprises three executive directors (including German-origin Martin Pos alongside Asian executives Zhenghuan and Tongyou), two non-executive directors, and four independent non-executive directors, fostering a blend of European design expertise and Asian operational scale.

Global Facilities and Workforce

Cybex maintains its core operational footprint in , with the headquarters located in , which serves as the hub for , design, and testing activities. The Bayreuth facility features advanced infrastructure, including a dedicated crash-test equipped with a crash sled for rigorous validation of child safety products, ensuring compliance with international standards. The company also has an R&D center in , , contributing to product development efforts across the region. Manufacturing support is provided through parent company Goodbaby International's facilities, primarily in , where seven factories enable scalable production while adhering to European quality oversight. Sales and distribution are bolstered by offices in and , enhancing Cybex's global market presence in and . These locations facilitate efficient and customer engagement without handling core production. As of 2025, Cybex employs approximately 1,000 people worldwide, comprising designers, engineers, and safety testers who drive the company's focus on innovative products. The reflects a commitment to diversity and inclusivity, with opportunities for professional growth in a multicultural environment. Employees receive specialized aligned with stringent safety standards, underpinning Cybex's reputation for reliability. Cybex's supply chain prioritizes European quality control, with materials sourced to meet high regulatory and performance benchmarks, even as production scales through Asian partnerships. This approach ensures consistent standards across global operations.

Recognition

Design and Innovation Awards

Cybex has garnered fifteen Red Dot Design Awards for its exceptional , highlighting the brand's commitment to aesthetic in child mobility solutions. Notable recent recipients include the AVI Spin stroller and Pallas G2 , both honored in 2025 for their sophisticated and user-centric form. Earlier accolades encompass the Sirona , which received the award in 2016 for its intuitive rotation mechanism and streamlined profile. In 2025, Cybex products spanning lifestyle and child safety categories earned the Excellent distinction at the German Design Awards, underscoring the brand's versatile approach to functional elegance. Specific winners included the COŸA carrier for its adaptive mesh design and the e-Gazelle S stroller for its terrain-responsive engineering. The Anoris T2 received the International Award in 2024, praised for its aesthetic integration of protective elements into a sleek, modern form. Cybex has also secured iF Design Awards for various products, including modular strollers that emphasize configurability and visual harmony. These design recognitions form a significant portion of Cybex's nearly 600 total awards since 2005, bolstering the brand's prestige in the juvenile products industry through 2025.

Safety and Product Accolades

Cybex products have received the AGR Seal of Quality from Aktion Gesunder Rücken e.V. for their back-friendly designs, with awards granted to models such as the Platinum , , and Platinum Anoris T i-Size in 2023, emphasizing ergonomic support for carriers and seats. In crash testing, the Anoris T2 i-Size earned a satisfactory overall rating of 2.8 from the in its 2025 evaluation, praised for its integrated providing superior protection in frontal and side impacts compared to standard seats. Similarly, the Pallas G2, as a successor to the ADAC test-winning Pallas G i-Size (rated 1.7 in prior assessments), benefits from the G-Line family's excellent 2024 results, achieving superior marks in safety for forward-facing configurations suitable for children from 15 months to 12 years. Cybex was shortlisted for the Baby & Child Brand of the Year award in 2025, following its 2024 win in the category for demonstrating high standards in , protection, and innovation across its product range. The brand has also appeared in "best of" lists from reputable outlets, including ' 2025 selection of top compact strollers featuring the Libelle 2 for its lightweight and compatibility with car seats. Cybex has garnered nearly 600 awards overall since its inception, with a significant portion recognizing advancements in child safety technology, such as test wins for innovative features like energy-absorbing impact shields and SensorSafe connectivity. These accolades, including complementary honors like the 2025 Red Dot Award for the AVI Spin stroller, underscore Cybex's commitment to empirical safety validations that enhance consumer trust and drive product adoption.

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