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Seres Auto (Hubei)
Seres Auto (Hubei) Co., Ltd. (Chinese: 赛力斯汽车(湖北)有限公司), previously named as Dongfeng Sokon Automobile (Chinese: 东风小康; pinyin: Dōngfēng Xiǎokāng) and known internationally as DFSK Motor, is a Chinese automotive company formed as a joint venture between Seres Group (formerly Sokon Group) and Dongfeng. It was established on June 27, 2003. Nowadays it is fully owned by Seres.
Seres Hubei produces microvans, flat-bed commercial trucks and passenger vehicles under the DFSK/Dongfeng Sokon brand and budget passenger vehicles under the Fengon (DFSK Glory) brand. Manufacturing takes place in four different facilities, two of which are located in Hubei Shiyan and two in Chongqing.
At the beginning of 2000, Chongqing Yu'an Innovation Technology (Group), a manufacturer of motorcycles and automotive components, and Dongfeng Motor evaluated the possibility of manufacturing microvans intended for small Chinese businesses. Dongfeng had experience producing cars for PSA, but had not yet produced vehicles in the light commercial segment, and approved the project.
In 2003 the joint venture Dongfeng Yu'an Automobile, headquartered in Chongqing, was formed and work began on the construction of a new factory. Yu'an Group provided the design for the microvans, and acquired licensing for the production of chassis, engines, and components for microvans from Suzuki. Dongfeng was responsible for the engineering and testing of the vehicles. In 2005, they debuted their first small van, called the C-Series. It was offered in multiple configurations (paneled, passenger minibus and pick-up) with Suzuki engines and rear-wheel drive. At its debut, the Yu'an Group changed its name to Chongquin Sokon Industry Group (abbreviated to Sokon in English or Sokon in Chinese) and the joint venture consequently became Dongfeng Sokon Automobile (abbreviated to DFSK).
In the Chinese market the vehicles are sold as Dongfeng Sokon while in the export markets the name DFSK is used. In both cases, the brand on the grille is Dongfeng's “Dual Wings”.
Subsequently, DFSK presents numerous other models of minivans and starts exporting them also in Europe; in the UK they will be distributed by subsidiary Sokon Automobile while in Italy by Giotti Victoria.
In September 2003, Chongqing Ruichi Automobiles (瑞驰新能源公司), a fully funded subsidiary of Chongqing Sokon Group was established. As an enterprise for the manufacturing, sales and services for the pure electric commercial vehicles, Ruichi is one of the earliest enterprises in China with qualifications for the production of pure electric commercial vehicles. Chongqing Ruichi Automobiles is now a fully funded subsidiary of Seres, with products being rebadged electrified versions of DFSK's microvans and trucks.
In 2013, DFSK decided to enter the lucrative SUV market by starting the design of a seven-seater mid-size vehicle using Dongfeng technologies; this vehicle was designed so that it could have an aggressive price classifying itself as a low-cost family car and had to be sold both in China and abroad. The project debuted in 2016 called Dongfeng Fengguang 580, a five and seven-seater front-wheel or four-wheel drive SUV with Mitsubishi engines. The brand name Fengguang (translated into Fengon in English) is used to distinguish them from the production of minivans called Sokon. On foreign markets, this vehicle will be renamed DFSK Glory (easier to pronounce) using the Dongfeng Dual Wings emblem on the grille, interior and rear.[citation needed]
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Seres Auto (Hubei)
Seres Auto (Hubei) Co., Ltd. (Chinese: 赛力斯汽车(湖北)有限公司), previously named as Dongfeng Sokon Automobile (Chinese: 东风小康; pinyin: Dōngfēng Xiǎokāng) and known internationally as DFSK Motor, is a Chinese automotive company formed as a joint venture between Seres Group (formerly Sokon Group) and Dongfeng. It was established on June 27, 2003. Nowadays it is fully owned by Seres.
Seres Hubei produces microvans, flat-bed commercial trucks and passenger vehicles under the DFSK/Dongfeng Sokon brand and budget passenger vehicles under the Fengon (DFSK Glory) brand. Manufacturing takes place in four different facilities, two of which are located in Hubei Shiyan and two in Chongqing.
At the beginning of 2000, Chongqing Yu'an Innovation Technology (Group), a manufacturer of motorcycles and automotive components, and Dongfeng Motor evaluated the possibility of manufacturing microvans intended for small Chinese businesses. Dongfeng had experience producing cars for PSA, but had not yet produced vehicles in the light commercial segment, and approved the project.
In 2003 the joint venture Dongfeng Yu'an Automobile, headquartered in Chongqing, was formed and work began on the construction of a new factory. Yu'an Group provided the design for the microvans, and acquired licensing for the production of chassis, engines, and components for microvans from Suzuki. Dongfeng was responsible for the engineering and testing of the vehicles. In 2005, they debuted their first small van, called the C-Series. It was offered in multiple configurations (paneled, passenger minibus and pick-up) with Suzuki engines and rear-wheel drive. At its debut, the Yu'an Group changed its name to Chongquin Sokon Industry Group (abbreviated to Sokon in English or Sokon in Chinese) and the joint venture consequently became Dongfeng Sokon Automobile (abbreviated to DFSK).
In the Chinese market the vehicles are sold as Dongfeng Sokon while in the export markets the name DFSK is used. In both cases, the brand on the grille is Dongfeng's “Dual Wings”.
Subsequently, DFSK presents numerous other models of minivans and starts exporting them also in Europe; in the UK they will be distributed by subsidiary Sokon Automobile while in Italy by Giotti Victoria.
In September 2003, Chongqing Ruichi Automobiles (瑞驰新能源公司), a fully funded subsidiary of Chongqing Sokon Group was established. As an enterprise for the manufacturing, sales and services for the pure electric commercial vehicles, Ruichi is one of the earliest enterprises in China with qualifications for the production of pure electric commercial vehicles. Chongqing Ruichi Automobiles is now a fully funded subsidiary of Seres, with products being rebadged electrified versions of DFSK's microvans and trucks.
In 2013, DFSK decided to enter the lucrative SUV market by starting the design of a seven-seater mid-size vehicle using Dongfeng technologies; this vehicle was designed so that it could have an aggressive price classifying itself as a low-cost family car and had to be sold both in China and abroad. The project debuted in 2016 called Dongfeng Fengguang 580, a five and seven-seater front-wheel or four-wheel drive SUV with Mitsubishi engines. The brand name Fengguang (translated into Fengon in English) is used to distinguish them from the production of minivans called Sokon. On foreign markets, this vehicle will be renamed DFSK Glory (easier to pronounce) using the Dongfeng Dual Wings emblem on the grille, interior and rear.[citation needed]