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DWQZ
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DWQZ
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DWQZ (97.9 FM), broadcasting as 97.9 Home Radio, is a radio station owned and operated by Aliw Broadcasting Corporation through its licensee Insular Broadcasting System. Its studio is located at the 5th floor, Citystate Centre, 709 Shaw Boulevard, Barangay Oranbo, Pasig, and its transmitter is located at Nuestra Señora Dela Paz Subdivision, Sumulong Highway, Barangay Santa Cruz, Antipolo (sharing facilities with sister station ALIW 23).

Key Information

History

[edit]

1994–2014: First easy listening era

[edit]

97.9 (pronounced “ninety-seven-dot-nine”) Home Radio began broadcasting on September 28, 1994 as Q97.[1] It established itself as the "#1 Easy Listening Station" in Metro Manila with a soft adult contemporary format. Following its early success— gaining a strong listener base within just six months— the format was gradually adopted across its provincial stations. While the station primarily featured easy listening music from Mondays to Saturdays, it featured a variety hits format on Sundays through its Home Radio VHS block, offering listeners a broader musical selection to end the week.

In 2006, Home Radio introduced its first 24-hour fully automated DJ, known as DJ Jackie, voiced by Lannie Chan, who was also known for her work as one of the female voice talents for RPN. This innovation marked a shift in the station’s programming strategy. By 2009, Home Radio began recruiting female DJs, and later male DJs, embracing a "less talk, more music" approach to enhance the listening experience.

On February 28, 2014, the Home Radio network dropped its original format.

2014–2015: Masa era

[edit]

On March 17, 2014, following a two-week transition period, the Home Radio network underwent a significant reformatting to adopt a mass-based format, unveiling a fresh new slogan: "Natural!". Under the management of Bryan "Idol T-Bone" Quitoriano, the station retained its existing air team, who were creatively rebranded with fruit-inspired on-air monikers. Adding to the lineup, well-known OPM artists Jimmy Bondoc and Duncan Ramos, celebrated for their work with the Sabado Boys, hosted a special program titled "The R&B (Ramos & Bondoc) Show" from July through December of that year. By November 2014, the network reverted to its original Home Radio branding

2015–2017: Top 40 era

[edit]

On April 5, 2015, the station began a gradual shift toward a Top 40 format with a strong emphasis on Original Pilipino Music (OPM), branding itself simply as CHR Local. Under the leadership of Migz Anzuares, formerly of RT, the station embraced the fresh new positioner, “Be You.”

By the end of 2015, Home Radio had fully transitioned into a dedicated Top 40 station, with Braggy Braganza stepping in as the new station manager. The station adapted a more contemporary slogan "The Music of Now", complemented by the catchphrase "The Home of the Millennials".

That year also saw the launch of the innovative Aircheck 979, a student DJ search program that scouted and showcased talented student DJs from various schools and universities across the country.

2017–present: Second easy listening era

[edit]

On June 30, 2017, precisely at 9:00 AM PHT, Home Radio 97.9 (now pronounced “nine-seven-nine”) made a sudden and unexpected shift, discontinuing its current programming to revert back to its original Soft Adult Contemporary format. This rebranding came with a refreshed slogan, "It Feels Good to be Home", and featured a newly recorded jingle performed by Chi Bocobo, formerly known as Ces Datu. Station manager Braggy Braganza later explained that this abrupt reformat aimed to broaden the station’s audience reach and boost sales performance.[2]

In January 2023, all Home Radio provincial stations were relaunched under the DWIZ brand, leaving this station as the sole remaining Home Radio outlet.

References

[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

DWQZ

View on Grokipedia
from Grokipedia
DWQZ (97.9 FM), broadcasting as 97.9 Home Radio, is the flagship station of the Home Radio Network in the , owned and operated by as part of the ALC Group of Companies. Licensed to Insular Broadcasting System and based in Pasig City, , it delivers an easy-listening format featuring music favorites from the , , , , and 2010s, alongside select contemporary hits, under the tagline "It Feels Good to be Home." The station reaches listeners primarily through FM transmission at 25 kW, with additional coverage via online streaming and a dedicated . Launched on September 28, 1994, 97.9 Home Radio quickly positioned itself as a premier easy-listening outlet in , offering sentimental and nostalgic programming to a broad audience. Its weekday schedule includes shows like Morning Melodies and , while weekends feature extended music blocks such as Saturday Overload and Sunday All-Day Classics, blending entertainment with announcements. The station expanded into a network with affiliates in , Davao, , and , enhancing its national presence. Over its nearly three decades of operation, 97.9 Home Radio has earned recognition for excellence, including the KBP Golden Dove Award for Best FM Station in in 2019, reflecting its enduring appeal and commitment to quality broadcasting. It continues to serve as a comforting audio companion for , emphasizing feel-good content that evokes positive memories.

Overview

Branding and format

DWQZ, broadcasting as 97.9 Home Radio, has operated under this branding since its revival in 2017 as the flagship station of . The station's , "It Feels Good to be Home," underscores its focus on providing a comforting, nostalgic listening experience through sentimental songs that evoke personal memories. Its format is soft adult contemporary and , primarily featuring hit songs from the through the , including love songs, , pop, R&B, and Original Pilipino Music (OPM), alongside select contemporary easy-listening tracks to maintain relevance. This programming targets adults in who seek relaxing, memory-evoking music for or daily routines, positioning the station as a soothing companion in the urban Philippine broadcast landscape. In September 2025, 97.9 Home Radio introduced new on-air segments to refresh its lineup, integrating fresh content while preserving the core easy-listening identity, as announced by .

Ownership and operations

DWQZ is owned and operated by (ABC), a of the ALC Group of Companies, making it the flagship FM station of ABC's network. The licensee for the station is Insular Broadcasting System, Inc. (IBS), a of ABC responsible for and broadcast operations. ABC's corporate office and studios for its radio operations, including DWQZ, are located on the 5th floor of Citystate Centre, 709 Shaw Boulevard, Oranbo, City, . The station operates under the oversight of the (NTC), the Philippine government agency regulating broadcasting licenses and frequencies.

History

1994–2014: Launch and first easy listening era

The station began broadcasting as 97.9 Home Radio on September 28, 1994, initially branded as Q97 and positioned as the "#1 Station" in . Acquired by that year, the station introduced a soft adult contemporary format emphasizing relaxing music selections. This approach quickly gained traction, offering listeners a soothing contrast to the high-energy programming dominant on other FM outlets in the market. In 1997, the station's callsign was changed from DWCD-FM to DWQZ-FM to align with its branding and DWIZ. The soft AC format continued to drive growth throughout the late and early , solidifying Home Radio's reputation for mellow, music-focused content. By , program director Nestor De Guzman Doria implemented a "less talk, more music" , minimizing on-air chatter to prioritize song play and listener relaxation, which contributed to rising popularity and ratings in the easy listening segment. The station's appeal expanded further in 2009 with the recruitment of female DJs, enhancing its approachable and relatable image while adhering to the established low-talk format. This move, later extended to male hosts, helped maintain steady listener engagement and reinforced Home Radio's status as a go-to destination for tunes amid a competitive FM landscape. Over the two decades, these strategic evolutions established the station as a foundational player in Metro Manila's radio scene, consistently ranking among top outlets.

2014–2015: Masa era

On March 17, 2014, following a two-week transitional period after the original easy listening format concluded on February 28, the station relaunched under the Home Radio branding with a mass-appeal ("masa") format, adopting the slogan "Natural!" to target a broader, everyday audience in the Philippines. This shift moved away from the station's prior adult contemporary focus, incorporating a mix of contemporary hits, Original Pilipino Music (OPM), talk segments, and Hot AC elements to appeal to middle-class listeners and compete with popular masa stations like 90.7 Love Radio. Programming emphasized interactive elements, such as community-oriented shows hosted by younger DJs (including student personalities) and increased engagement to foster listener involvement, though efforts like programs were limited. The masa era lasted until early 2015, when the station began transitioning toward a format around April, amid challenges in retaining its core adult audience while struggling to gain traction among younger demographics despite promotional pushes.

2015–2017: Top 40 era

On April 5, 2015, following the transitional Masa era, the station shifted to a (CHR) format known as Top 40, with a strong emphasis on Original Pilipino Music (OPM) and branded simply as CHR Local. Under the leadership of program director Migz Anzuares, who joined from rival station 99.5 RT, the station adopted a high-energy featuring mixes of current international pop hits, popular OPM tracks, and listener-requested songs to appeal to a younger demographic. This era saw the station gain modest traction among youth audiences through its vibrant, modern sound, but it faced challenges with maintaining format consistency amid shifting musical trends. By 2017, in response to listener feedback seeking more relaxing content, the station began winding down the Top 40 approach, paving the way for a return to its roots.

2017–present: Return to

In June 2017, following listener dissatisfaction with the format, 97.9 Home Radio abruptly reverted to its original and adult contemporary programming, emphasizing sentimental songs from the 1970s through the 2010s to recapture its nostalgic appeal. The station adopted the pronunciation "nine-seven-nine" and the tagline "Feels Good to be Home," focusing on a mix of , pop, R&B, Original Pilipino Music (OPM), and love songs that evoke home-like comfort and emotional connection for its adult audience. This shift addressed the backlash against the youth-oriented Top 40 era by prioritizing relaxed, memory-driven content over high-energy pop hits. The format evolved to maintain relevance in a competitive market, blending classic tracks with select newer releases while sustaining high listener engagement through feel-good, relatable programming. In January 2023, Aliw Broadcasting Corporation restructured its network by relaunching all provincial Home Radio affiliates under the DWIZ news and public service brand, leaving DWQZ in as the sole Home Radio outlet dedicated to . This change streamlined operations and reinforced DWQZ's position as the flagship for nostalgic music in . The station marked its 30th anniversary in September 2024, highlighting three decades of bringing warmth and familiarity to audiences amid evolving media landscapes. To refresh its appeal into late 2025, 97.9 Home Radio introduced a new lineup of on-air segments in , integrating elements like "Think Before You Post" (focused on combating , previously awarded by the KBP Golden Dove Awards) alongside other educational and interactive features to enhance community ties without altering the core identity. These additions underscore the station's ongoing commitment to sentimental programming that fosters listener loyalty, evidenced by consistent awards such as the 2018 Best Public Service Announcement at the KBP Golden Dove Awards.

Technical information

Frequency and power

DWQZ operates on 97.9 MHz in the FM band, serving the broadcast area. The station's transmitter has a power output of 25,000 watts.

Studios and transmitter

The studios of DWQZ are located on the 20th floor of Citystate Centre at 709 , Oranbo, City, (as of 2023), serving as the central hub for production, programming, and operations. Some sources indicate use of the 5th floor for certain facilities. The station's transmitter is situated in Valenzuela City, , facilitating signal distribution across the region. DWQZ's broadcast area encompasses primary coverage of , including key urban centers like , , and , as well as adjacent suburban zones in Rizal and provinces, effectively reaching a diverse of commuters, households, and local communities.

Programming and staff

Current programming

DWQZ, operating as 97.9 Home Radio, delivers a 24/7 format characterized by continuous music blocks interspersed with news updates and interactive segments to foster listener connection. The daily schedule emphasizes distinct time-of-day programming, beginning with a morning drive segment featuring relaxed wake-up music to ease listeners into the day, such as Morning Melodies, followed by midday nostalgia hours that highlight timeless tracks from the onward, and concluding with an evening wind-down block of calming selections for decompression, including . A standout midday feature runs from 12:00 p.m. to 1:00 p.m. on weekdays, dedicating an hour to pure OPM with live performances and Filipino talent showcases for local resonance. In September 2025, the station introduced fresh elements to its lineup, including themed song request sessions and dedicated spots for sharing listener stories, amplifying audience participation (as of September 2025). Music rotation primarily features classics spanning the 1970s to 2000s, alongside contemporary hits, integrating OPM tracks to infuse regional flavor across the playlist. Special programming includes weekday features like Totally Hour and Friday Homegrown, weekend extensions like Saturday Overload and Sunday All-Day Classics for immersive retro sessions, alongside holiday specials and annual anniversary tributes that commemorate milestones in the station's history.

Notable on-air personalities

During the initial era of DWQZ, the station utilized automated and voice-imaging styles to establish its soft branding. In the 2014–2015 era and the subsequent 2015–2017 Top 40 transition, the station shifted toward contemporary hits under new leadership, influencing the playlist and overall vibe. Since the 2017 return to , the station has employed a "less talk, more music" philosophy, prioritizing seamless song flow with rotating DJs. Notable current personalities include DJ Julia, an host and voice talent known for her energetic presence; TerryG, with experience as a reporter, newscaster, and FM DJ; DJ Gari, noted for her artistic expression; and Braggy Braganza, recognized for contributions to the station's success. These hosts maintain listener loyalty through focused music curation.

References

  1. https://alcgroup.com.ph/industry/media/home_radio
  2. https://radio-stations-philippines.com/home-radio
  3. https://en-academic.com/dic.nsf/enwiki/2223336
  4. https://rpnradio.com/97-9-home-radio-celebrates-27th-anniversary/
  5. https://tunein.com/radio/979-Home-Radio-979-s49143/
  6. http://www.979homeradio.com/
  7. https://play.google.com/store/apps/details?id=com.htech.homeradio&hl=en_US
  8. https://russel.fandom.com/wiki/97.9_Home_Radio_Program_Schedule
  9. https://dxs.fandom.com/wiki/DWQZ
  10. https://businessmirror.com.ph/2025/08/30/97-9-home-radio-launches-new-lineup-of-on-air-segments/
  11. http://www.979homeradio.com/index.php/979-home-radio-wins-best-fm-radio-station/
  12. https://tv-philippines.fandom.com/wiki/DWQZ
  13. https://radio-in-asia.com/ph/97.9-home
  14. https://logos.fandom.com/wiki/DWQZ
  15. http://activelifetrio.blogspot.com/2012/03/979-home-radio-in-off-air-feat-dj-alex.html
  16. https://prtv.fandom.com/wiki/DWQZ
  17. https://fromthetube.wordpress.com/2014/03/04/97-9-home-radio-shuts-down/
  18. https://fromthetube.wordpress.com/2014/11/20/in-100-words-home-radio-is-back-sort-of/
  19. https://fromthetube.wordpress.com/2017/07/06/home-of-the-millennials-no-more-97-9-home-radio-returns-to-old-easy-listening-format/
  20. https://radioonlinenow.com/2016/12/18/97-9-home-radio-ditches-masa-format-reverts-to-chr-97-9-home-radio-this-is-the-music-of-now-hotline-4701843-textline-09255115658-httpift-tt2i29xdq-tweet-us-979homeradio-www-979homeradio-com/
  21. https://rpnradio.com/dwiz-revamps-news-programming-more-changes-happening-within-23/
  22. https://www.facebook.com/photo.php?fbid=954167863392725&id=100063985597753&set=a.460941772715339
  23. https://philjobnet.gov.ph/job-vacancies/company/aliw-broadcasting-corporation-371506
  24. https://businessmirror.com.ph/2023/06/25/aliw-broadcasting-corporation-launches-aliw-23/
  25. http://www.979homeradio.com/index.php/979-home-radios-new-dj-julia/
  26. http://www.979homeradio.com/index.php/meet-terryg/
  27. http://www.979homeradio.com/index.php/dj-gari/
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