Danelectro
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Danelectro

Danelectro is a brand of musical instruments and accessories that was founded in Red Bank, New Jersey, in 1947. The company is known primarily for its string instruments that employed unique designs and manufacturing processes. The Danelectro company was sold to the Music Corporation of America (MCA) in 1966, moved to a much larger plant in Neptune City, New Jersey, and employed more than 500 people. Nevertheless, three years later Danelectro closed its plant.

In the late 1990s, the Evets Corporation started selling instruments and accessories under the Danelectro name. In 2016, Danelectro introduced new models, including a resonator guitar.

Some of the products manufactured by Danelectro include electric and resonator guitars, basses, electric sitars, amplifiers, pickups, and effects units.

Danelectro was founded by Nathan Daniel [fr] in 1947. Throughout the late 1940s, the company produced amplifiers for Sears, Roebuck and Company and Montgomery Ward, branded Silvertone and Airline respectively.

Later, Danelectro added hollow-bodied guitars, constructed of Masonite and poplar to save costs and increase production speed, intending to produce no-frills guitars of reasonably good tone at low cost. These instruments were branded either as Danelectro or (for Sears) Silvertone, distinguished by the Silvertone maroon vinyl covering, and the Danelectro light-colored tweed covering. The guitars used concentric stacked tone/volume knobs on the two-pickup models of both series and "lipstick-tube" pickups, which contained the pickup components inside metal tubes that resembled lipstick containers of the era.

In 1956, Danelectro introduced the six-string bass guitar. Though the model never became widely popular, it found an enduring niche in Nashville and Los Angeles for "tic-tac" bass lines, where the electric instrument doubled the line played by an upright acoustic bass.

In 1966, Danelectro was sold to the Music Corporation of America. A year later, in 1967, they introduced the Coral line, known for its hollow-bodies and electric sitars.

In 1969, Danelectro closed down, burdened by MCA's attempt to market their guitars to small guitar shops rather than large department stores.

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