Datsun 510
Datsun 510
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Datsun 510

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Datsun 510

The Datsun 510 was the third generation of the Datsun Bluebird, sold from 1968 to 1973. "510" is Nissan's internal model code but was also used as the car's name in the United States. In Japan it was sold as the Datsun Bluebird, a name also used in some export markets. In most markets outside of Japan the car was sold as the Datsun 1300/1400/1500/1600/1800 (depending on engine variant), although the "Bluebird" would sometimes be referenced in advertising.

The rear-wheel drive 510 Bluebird's engineering was inspired by contemporary European sedans, particularly the 1966 BMW 1600-2 – incorporating an overhead camshaft engine and four-wheel independent suspension by means of MacPherson struts in front, and semi-trailing arms on the rear wheels. The styling is attributed to Datsun in-house designer, Teruo Uchino.[citation needed]

Nissan USA president Yutaka Katayama pushed for offering this generation of the Bluebird with a larger overhead cam engine with more power than the preceding models. The design originated with Prince Motor Company, which merged with Nissan in 1966. The Bluebird series had been Datsun's smaller offering, but the 1966 introduction of the 1-litre Sunny allowed Nissan to move the Bluebird up into the mid-size category.

The 510-series Bluebird was released in the domestic Japanese market on August 15, 1967. In the United States, the Datsun 510 was launched in October 1967 as a four-door sedan, followed by a two-door sedan (June 1968), five-door station wagon, and two-door coupé (November 1968). In Canada it was sold as the Datsun 1600.

The range became famous for Nissan's rallying successes outside Japan and paved the way for greater Nissan sales internationally.

The series was available with either a four-speed manual transmission or optional three-speed automatic. 510s, in some markets, offered twin Hitachi side-draft carburetors, which were a smaller version of the British SU design used on Jaguars and MGs.[citation needed] These engines also used enhanced compression and camshaft profiles to produce more power. SSS models (not offered in North America) offered upgraded instrumentation and interior trim, as well as appropriate exterior badges.

Affordable performance combined with simple mechanicals helped the Datsun 510 remain a popular automotive enthusiast's car for many years after its discontinuation. Avid collectors can be found around the world with significant numbers in the U.S., Australia, and New Zealand.

One advantage of the early Datsun cars is that many of the parts were interchangeable – engines, transmissions, and suspension setups, for example, were all similar enough to swap with minor modifications. This allowed the Datsun 510 to be easily upgraded from the 1.6l – L16 engine, to the 1.8l – L18 engine, and later to the 2.0L L20B engine, and to go from the four-speed manual transmission to the 63 mm (shaft-center distance) five-speed transmissions made available for the early (S10) 200SX and (A10) HL510, and the 71 mm five-speed transmissions used in the (S30 & S130) 280-series Z cars, 1980 to '83 (S110) 200SX, the 1977 to '80 (810) 810, the 1981 to '84 (910) 810/Maxima/Bluebird, and the C210/R30 series of Skylines. The 71 mm five-speed transmissions also saw extensive use in the 620/720/D21 series pick-up trucks in both long and short (rare) extension-housing versions.

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