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Davivienda

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Davivienda

Davivienda is a Colombian bank founded on August 1, 1972, which renders services to individuals, companies, and the rural sector. Currently, it is part of Grupo Bolivar and it is the third-largest bank in Colombia by assets and profits.

Davivienda is a compound of "da Vivienda," which is Spanish for "providing a dwelling".

The Corporación Colombiana de Ahorro y Vivienda, Coldeahorro, was created in August 1972. It opened its doors to the public on November 15, 1972, with the main branch in Bogotá, and one branch in each of the cities of Medellín, Cali, and Barranquilla.

On January 30, 1973, Coldeahorro changed its name to Corporación Colombiana de Ahorro y Vivienda, Davivienda.

On July 1, 1997, Davivienda became Banco Davivienda S.A. and in May 2006, it merged with Banco Superior. In 2006, it purchased Granbanco S.A - Bancafé from the Colombian government for US$2.2 billion, outbidding Banco de Bogotá by US$327 million. The acquisition allowed Davivienda to expand its business in the corporate and agricultural markets.

Davivienda has used the "Casita Roja" (small red house) as a national and international logo since 1973. In 1994, the company introduced the "su dinero puede estar en el lugar equivocado" (your money may be in the wrong place) tag line as part of its advertising campaigns.

In May 2006 it merged with Banco Superior and the following year, on August 27, it merged with Granbanco S.A.- Bancafé; This allowed the entity to enter the corporate and agricultural segments4 as well as Bancafe's operations in Panama and Miami.

In 2010, Davivienda received permission from the United States Federal Reserve to operate a branch in Miami, Florida. The branch opened in 2011.

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