Def Jam Recordings
Def Jam Recordings
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Def Jam Recordings

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Def Jam Recordings

Def Jam Recordings (also simply known as Def Jam or sometimes known as Def Jam Records) is an American multinational record label owned by Universal Music Group. It is based in Manhattan, New York City, specializing predominantly in hip-hop, contemporary R&B, soul and pop.

The label has a London-based, UK arm known as 0207 Def Jam (formerly Def Jam UK in the 1990s until the mid-2000s) and is currently operated through Polydor Records. It has a Johannesburg, South Africa and Lagos, Nigeria-based arm known as Def Jam Africa.

Def Jam was co-founded by Rick Rubin in his dormitory in Weinstein Hall at New York University, and its first release was a single by his punk-rock group Hose. Russell Simmons joined Rubin shortly after they were introduced to each other, according to one story, by Vincent Gallo. Another cites DJ Jazzy Jay as their connector. Rubin has said he met Simmons on the TV show Graffiti Rock and recognized him then as "the face of hip hop": "He was five years older than me, and he was already established in the music business. And I had no experience whatsoever." The second single released with the Def Jam Recordings logo was T La Rock & Jazzy Jay's "It's Yours". The first releases with Def Jam Recordings catalog numbers were LL Cool J's "I Need a Beat" and the Beastie Boys' "Rock Hard", both in 1984. The singles sold well, eventually leading to a distribution deal with CBS Records through Columbia Records the following year. However, the Hose and T La Rock releases were not part of the deal and are now controlled by different entities.

This created a short-lived subsidiary label called OBR Records, short for Original Black Recordings, which catered toward R&B artists—the first artist signed to that imprint was Oran "Juice" Jones, who enjoyed success with his hit single "The Rain". A few years later, Russell Simmons and Lyor Cohen started an umbrella label called Rush Associated Labels to handle Def Jam and its numerous spinoff labels. RAL became the home to Nice & Smooth and EPMD after both acts were acquired due to the folding of their former label Sleeping Bag Records. Other acts under the RAL umbrella included Redman, Onyx, Flatlinerz, Domino, Warren G and Jayo Felony. Def Jam also signed its first and only thrash metal band, Slayer, in 1986, and the band's third and fourth albums were the only two Def Jam releases to be distributed through Geffen Records via Warner Bros. Records as opposed to Columbia/CBS. As the decade drew to a close, the label signed Public Enemy, whose controversial lyrical content garnered the company both critical acclaim and disdain. Lyor Cohen became president of Def Jam/RAL in 1988, after winning a power struggle with Rubin, who would shortly thereafter leave the company to form Def American Recordings. Rubin would take Slayer and the rights of its Def Jam albums with him to Def American in its initial stages.

In 1991, CBS Records was folded (or rather rebranded) to the music division of Japanese electronic giant Sony, bringing Def Jam and Columbia with it. By 1992, despite recent multiple platinum selling releases from Public Enemy, and EPMD, Def Jam ran into major financial troubles and was faced with folding while at Sony. That year, Kevin Liles was hired as an intern.

In 1994, PolyGram purchased Sony's 50% stake in Def Jam Recordings—subsequently bringing the label into the Island Records fold. Island would share in sales and marketing duties with select radio projects while Def Jam remained independent on all other label functions (A&R, video, promotion and publicity). The label venture went on to receive huge success with a slew of various other multi-platinum releases from Montell Jordan, Public Enemy, LL Cool J, Redman, Method Man and more. RAL/Def Jam also distributed the Violator Records-signed artist Warren G's debut album, Regulate... G Funk Era, which went triple platinum and brought much-needed revenue to Def Jam through its joint deal with Violator.

PolyGram acquired an additional 10% stake in Def Jam, further strengthening its ownership of the label. Shortly thereafter, Rush Associated Labels were renamed to the Def Jam Music Group. The label remained profitable as its veteran star LL Cool J released his successful album Mr. Smith in 1995, a return to the rapper's original credibility following the fallback of his 1993 album, 14 Shots to the Dome; his last album under the Def Jam/Columbia partnership. The label later signed Foxy Brown, whose debut album, Ill Na Na (1996) became a platinum seller in 1997. Def Jam followed up with its then-new R&B act, Case, whose self-titled debut album (also in 1996), including the single, "Touch Me, Tease Me", went gold.[citation needed]

In June 1997, Def Jam acquired 50% of rapper Jay-Z's Roc-A-Fella Records for an estimated $1.4 million, giving founders Jay-Z and Damon Dash part ownership of the label, while Def Jam maintained distribution and co-marketing.

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