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ASCII Media Works
ASCII Media Works
ASCII Media Works
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ASCII Media Works (アスキー・メディアワークス, Asukī Media Wākusu), formerly ASCII Media Works, Inc. (株式会社アスキー・メディアワークス, Kabushiki gaisha Asukī Media Wākusu), is a Japanese publisher and brand company of Kadokawa Future Publishing headquartered in Nishi-Shinjuku, Shinjuku, Tokyo, Japan. It originally formed on April 1, 2008, as a result of a merger between ASCII Corporation and MediaWorks where MediaWorks legally absorbed ASCII.[2][3] Despite this, the former president and CEO of ASCII, Kiyoshi Takano, became the first president and CEO of ASCII Media Works.[4] It became an internal division of Kadokawa Corporation on October 1, 2013.[5]

Key Information

The company specializes in publishing of books, entertainment and computer magazines, manga, and video games. ASCII Media Works is known for their Dengeki (電撃; meaning electric shock) brand magazines and book imprints which include such well-known magazines as Dengeki Daioh, and Dengeki G's Magazine, along with the company's main light novel publishing imprint Dengeki Bunko. Most of the company caters to the Japanese male otaku crowd, covering such topics as anime, light novels, manga, plastic modelling,[6] and visual novels. The company also deals with computing and enterprises related to information technology (IT), such as the publication of Weekly ASCII, along with other PC and IT magazines. ASCII Media Works also publishes multiple magazines targeted towards females such as Character Parfait, Dengeki Girl's Style, and Sylph. The company runs yearly contests for original novel and manga submissions, such as the light novel Dengeki Novel Prize contest.

History

[edit]

ASCII Media Works resulted from a merger between two Japanese publishing companies—ASCII and MediaWorks—on April 1, 2008.[3][4] The company is a continuation of MediaWorks, but despite this, the former president of ASCII, Kiyoshi Takano,[4] became the president of ASCII Media Works. The company is a member of the Kadokawa Group and is thus affiliated with Kadokawa Shoten, another Japanese publishing company.[3][7] According to an official press release by Kadokawa Corporation, the merger stemmed from a steady outgrowth in the Internet and mobile parts of society which led publishing companies to branch out to encompass the ever increasing needs and demands of the consumers.[8] Due to mutual company interests, the merger went through to create a stronger company which has more outreaching possibilities than either company could have done on their own.

ASCII brought their expertise with IT and computing. In contrast, MediaWorks brought their expertise of media pertaining to entertainment, such as with visual or printed media including anime, manga, light novels, video games, or magazines covering such media products.[8] In addition to making the combined company more diverse, company management is planned to become more efficient, base revenue is meant to increase, and the company may take on new business opportunities in the future.[8] Enterbrain had been considered for merging with ASCII and MediaWorks, but this was eventually rejected.[9] In April 2011, the video game division of ASCII Media Works was merged into Kadokawa Games along with the video game divisions of Kadokawa Shoten and Enterbrain.[10] ASCII Media Works ceased being a kabushiki gaisha on October 1, 2013, when it was merged with eight other companies to become a brand company of Kadokawa Corporation.[5]

Magazines published

[edit]
Cover of the first issue of Dengeki Bunko Magazine featuring Shana from Shakugan no Shana
Main article: List of magazines published by ASCII Media Works

ASCII Media Works publishes magazines under the Dengeki imprint which feature video games, anime, manga, hobbies and special interests;[9] these magazines were previously published by MediaWorks prior to the merger. Information technology magazines previously published by ASCII, such as Weekly ASCII, are now published under ASCII Media Works.

Publishing imprints

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Light novels

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Dengeki Bunko
Dengeki Bunko (電撃文庫) is a light novel imprint aimed at a male audience established in June 1993. The editors in charge of this imprint have a reputation for welcoming new authors, and hold a yearly contest, the Dengeki Novel Prize, to discover new talent. The eighth volume of Kino's Journey, originally published in October 2006, was Dengeki Bunko's 1000th published novel. In April 2007, three films based on separate light novel series published by Dengeki Bunko were produced; the three titles were Kino's Journey, Shakugan no Shana, and Inukami!.
Aside from the main Dengeki Bunko imprint, there is the sub-imprint Dengeki Game Bunko (電撃ゲーム文庫, Dengeki Gēmu Bunko) established in 1994 when it was originally related with tabletop role-playing games. The imprint stopped production in September 1997 but was later restarted in December 1999 as a computer game and light novel publisher. The imprint succeeded the previous publishing imprint Dengeki G's Bunko.
There is also the light novel imprint Dengeki no Shin Bungei (電撃の新文芸, Dengeki no shin bungei) that focuses on the publication of web novel works in paper format. The label started in January 17, 2019, with the re-release of Boogiepop and Others and is aimed at male audience.

B-Prince Bunko
B-Prince Bunko (B-PRINCE文庫) is a yaoi light novel imprint established in 2008.[11] The imprint held a contest in 2010 to give amateur authors a chance to make a professional debut.[12]

Jewel Books
A light novel imprint that is aimed at adult women, and contains adult drawings. The label started on June 25, 2014, with the release of two light novel volumes.

Manga

[edit]
See also: List of manga published by ASCII Media Works
Dengeki Comics
Dengeki Comics (電撃コミックス, Dengeki Komikkusu) is a manga publishing imprint aimed at a male audience. Aside from the main Dengeki Comics imprint, there is the related Dengeki Comics EX imprint which publishes a lesser number of manga volumes. A large amount of the manga published under Dengeki Comics was originally serialized in the manga magazine Dengeki Daioh.

Sylph Comics
Sylph Comics (シルフコミックス, Shirufu Komikkusu) is a manga publishing imprint aimed at a female audience. The manga that are published under this imprint were originally serialized in the shōjo manga magazine Sylph. The first bound volumes were published under this imprint starting on March 21, 2008.

Novels

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Mahō no Island Bunko
Mahō no Island Bunko (魔法のiらんど文庫, Mahō no i-rando Bunko) is a novel imprint established on October 25, 2007, which publishes new works on the mobile phone-accessible service Mahō no Island operated by the company of the same name, which is a subsidiary of ASCII Media Works. Mahō no Island Bunko publishes general novels.[13]
Media Works Bunko
Media Works Bunko (メディアワークス文庫, Media Wākusu Bunko) is a publishing imprint established on December 16, 2009, aimed at a general audience for mainstream novels. Winners of the Media Works Bunko Prize in the Dengeki Novel Prize are published on this imprint, along with winning 500,000 yen.[14]

Contests

[edit]
Dengeki Comic Grand Prix
The Dengeki Comic Grand Prix (電撃コミックグランプリ, Dengeki Komikku Guran Puri) is an award handed out semiannually (since 2004) and annually (since 2010) by ASCII Media Works for original one-shot manga in two divisions: shōnen and shōjo manga. There are three types of prizes given out each contest: the Grand Prix Prize (2 million yen), the Semi-Grand Prix Prize (500,000 yen), and the Excellence Prize (300,000 yen). The Grand Prix Prize has only been handed out twice in the contest's history, with the first round in 2004 and the third round in 2005. There was also once a Dengeki Moeoh Grand Prize division which was held twice with a Grand Prize and Honorable Mentions.
Dengeki Taishō logo
Dengeki Taishō
The Dengeki Taishō (電撃大賞) is an award handed out annually (since 1994) by ASCII Media Works with two divisions: the Dengeki Novel Prize for light novels under Dengeki Bunko, and the Dengeki Illustration Taishō (電撃イラスト大賞) for illustrations. Each division consists of the Grand Prize (1 million yen), Gold Prize (500,000 yen), Silver Prize (300,000 yen), and Honorable Mention (50,000 yen).[15] The first two rounds also had a game design division called Dengeki Game Design Taishō (電撃ゲームデザイン大賞), and between the third and eleventh rounds there was a manga division called Dengeki Comic Taishō (電撃コミック大賞).

Video games

[edit]
See also: List of ASCII Media Works games

ASCII Media Works has been in the business of developing and producing video games of series that have light novels or manga published by the company. These games are typically visual novels, a genre of adventure games, but some have also been sound novels, which has less attributes of an adventure game than a normal visual novel. The video games produced are ported to the PlayStation 2 or Nintendo DS. Since ASCII Media Works is a continuation of MediaWorks, the company includes the video games previously produced before the merger with ASCII on their official website for their video games.[16] The video games produced are organized into categories for similarly made games. Aside from the main class of visual and sound novels produced, three games were re-released in the Dengeki SP series at reduced prices from their original release; SP stands for "special price". Another class produced exclusively for the Nintendo DS are under the brand imprint series DS Dengeki Bunko, and are games based on light novels published under ASCII Media Works' male light novel imprint Dengeki Bunko. Five games have been produced under this brand, and the two games in the series based on Iriya no Sora, UFO no Natsu were re-released in a single package together. The company lists the titles which have been the most popular among the games they have produced which include releases based on Sister Princess, DearS, Kino's Journey, Futakoi, and Strawberry Panic!.[16]

References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

ASCII Media Works

View on Grokipedia
from Grokipedia
ASCII Media Works (アスキー・メディアワークス, Asukī Media Wākusu) was a Japanese publishing company and brand specializing in light novels, , magazines, and video games, operating as a and later an internal division of . It was established on April 1, 2008, through the merger of , a pioneer in personal computer publishing, and MediaWorks, Inc., a prominent publisher of otaku-oriented media including the influential Dengeki brand. The company became renowned for its Dengeki imprints, such as for light novels—including major series like and —and Dengeki Comics for manga adaptations. It also published popular magazines like Dengeki PlayStation, Dengeki Nintendo, and Dengeki G's Magazine, which covered video games, anime, and hobbyist content targeted at young male audiences. Additionally, ASCII Media Works ventured into video game development and publishing, releasing titles such as on and the Love Live! School Idol Paradise series on , among others on platforms including . On October 1, 2013, ASCII Media Works was absorbed into as part of a larger consolidation of subsidiaries, transitioning from an independent entity to a publishing label within the group. Under this structure, it continued to produce content, including drama CDs and art books tied to its franchises, until its division was dissolved on April 1, 2018, with operations integrated further into Kadokawa's broader media ecosystem. The brand's legacy endures through ongoing publications and adaptations in , games, and other media under Kadokawa.

History

Origins and formation

ASCII Corporation was founded on May 24, 1977, by Kazuhiko Nishi, an engineering student who had dropped out of Waseda University to pursue opportunities in the emerging personal computer industry. Initially focused on computer software publishing and magazine production, the company quickly expanded into hardware development, notably partnering with Microsoft to create the MSX home computer standard in 1983, which aimed to unify 8-bit computing platforms across manufacturers. This collaboration positioned ASCII as a key player in Japan's early PC market, emphasizing accessible computing tools and peripherals. MediaWorks, Inc., emerged on October 15, 1992, as a of , established by Tsuguhiko Kadokawa after his resignation from the parent company due to differing business visions. Specializing in content targeted at audiences, MediaWorks concentrated on magazines, books, and media related to , , and bishōjo games, launching influential titles such as the Dengeki series to cater to gaming and animation enthusiasts. Under Kadokawa's umbrella, it built a reputation for niche publishing that bridged print and . On April 1, 2008, merged with MediaWorks under the ownership of , with MediaWorks legally absorbing ASCII to form ASCII Media Works as a dedicated publishing entity. The merger, announced in September 2007, combined ASCII's technological publishing expertise with MediaWorks' entertainment-focused portfolio to strengthen Kadokawa's position in multimedia content. Headquartered in , the new company operated as a wholly owned subsidiary of Kadokawa, integrating operations to streamline content production and distribution.

Operations and growth

ASCII Media Works expanded the Dengeki brand into a comprehensive platform, leveraging cross-promotions across magazines, s, , and video games to create synergistic content ecosystems. This approach involved adapting popular series from imprints like into video games and anime productions, such as the 2014 crossover fighting game Dengeki Bunko: Fighting Climax, which featured characters from multiple Dengeki-published titles including and . These initiatives not only boosted visibility for individual properties but also reinforced the brand's dominance in the and gaming markets by encouraging fan engagement across formats. Key milestones marked the company's post-formation trajectory, including the establishment of the Media Works Bunko imprint in December 2009, which broadened its portfolio to include mainstream novels aimed at a general audience beyond the core demographic. Light novel sales under experienced robust growth during this period, exemplified by , which accumulated over 10 million copies sold in and 16.7 million worldwide by 2014. By 2016, the series had reached 19 million copies globally, highlighting the imprint's commercial success and the rising international appeal of Japanese light novels. In 2013, ASCII Media Works underwent significant corporate restructuring with its full integration as an internal division of following the merger of nine subsidiaries on October 1, which streamlined operations and enhanced resource allocation. This shift facilitated expanded digital publishing efforts, including the 2014 launch of ComicWalker, a free online comics platform, and the 2016 introduction of Kakuyomu, a web novel submission and reading site designed to nurture emerging authors. By 2018, ComicWalker had achieved over 100 million monthly page views, underscoring the division's pivot toward digital distribution amid evolving consumer habits. Notable achievements were driven by blockbuster series adaptations, with and serving as flagship successes that propelled revenue and market share. These titles, both published under , spawned extensive media franchises including , , and merchandise, contributing to the brand's peak influence around 2017–2018. The 2018 25th anniversary of further celebrated this era, coinciding with other hits like The Irregular at Magic High School surpassing 10 million copies, solidifying ASCII Media Works' role in shaping contemporary Japanese pop culture.

Dissolution and legacy

On April 1, 2018, the ASCII Media Works division was officially dissolved, with its operations absorbed into Kadokawa Corporation's core publishing functions as part of a broader to streamline the company's media and publishing activities. This integration marked the end of ASCII Media Works as an independent division, transferring its key assets, including magazine and book publishing, directly under . Following the dissolution, further changes occurred in when Kadokawa announced the closure of dedicated brand pages for several merged subsidiaries on its official website, including the ASCII Media Works page, effective August 17, 2021. Despite this, publication of flagship Dengeki titles continued seamlessly under Kadokawa's direct oversight, with no interruption to or new releases. The legacy of ASCII Media Works endures through its profound influence on media culture, particularly via the imprint, which pioneered accessible s that bridged literature, , and gaming, fostering a dedicated fanbase and inspiring global adaptations. By 2025, Dengeki Bunko had solidified as one of Japan's leading labels with enduring popularity in sales rankings and multimedia expansions. As of 2025, Dengeki brands function as sub-labels within Kadokawa, supporting vibrant ongoing adaptations into , , and video games, such as recent series tied to titles like and .

Magazines

Dengeki series

The Dengeki series represents the core periodical publications of ASCII Media Works, a brand renowned for catering to Japan's subculture through content on video games, , , and hobby interests. Established primarily in the following the merger of MediaWorks and ASCII in , these magazines fostered a dedicated readership by combining in-depth reviews, serialized stories, and promotional features that bridged print media with emerging trends. Their cultural significance lies in amplifying engagement, serving as key platforms for discovering niche content and influencing fan communities around console gaming and serialized fiction during the rise of Japan's pop culture industry. Dengeki Daioh debuted in April 1994 under MediaWorks as a quarterly anthology, transitioning to bimonthly in 1996 and monthly in 1999 to meet growing demand from readers seeking original series in fantasy, adventure, and slice-of-life genres. Published by ASCII Media Works after the 2008 merger, it became a staple for serialized works, emphasizing creative storytelling that resonated with young male audiences immersed in and tie-ins. The magazine's role extended to nurturing emerging artists, contributing to its status as a cornerstone of the Dengeki brand's ecosystem. Dengeki PlayStation, launched in December 1994 as a special edition of Dengeki G's Magazine, evolved into a standalone bi-weekly publication by ASCII Media Works focused on PlayStation hardware, game reviews, strategy guides, and industry news. It played an integral part in game licensing and promotion, offering exclusive previews and developer interviews that shaped player expectations for major titles across console generations. Dengeki PlayStation ceased regular print publication with its March 2020 issue (Vol. 686), continuing digitally through Dengeki Online as of 2025. With a circulation of approximately 150,000 copies per issue around , it solidified the Dengeki series' dominance in , appealing to dedicated gamers within the demographic. Among other key titles, Dengeki Nintendo originated in December 1992 as Dengeki Super Famicom under MediaWorks, rebranding progressively with Nintendo's hardware shifts to cover platform-specific content like game strategies, hardware tips, and accessory guides on a monthly basis. Integrated into ASCII Media Works' lineup post-merger, it targeted Nintendo enthusiasts with tailored coverage that mirrored the console's evolution from Super Famicom to modern systems. Dengeki PC Engine, published by MediaWorks starting in December 1992, was a monthly title dedicated to NEC's PC Engine console platform with technical reviews and modding advice for console hobbyists. These magazines interconnected through cross-promotions, frequently highlighting ASCII Media Works' in-house imprints and literary contests to drive reader engagement and sales synergy within the market. For instance, features in the Dengeki titles often tied into series from via adaptations and event announcements, bolstering the company's overall periodical revenue stream.

Other magazines

In addition to the prominent Dengeki series, ASCII Media Works published several specialized magazines inherited from its origins and MediaWorks merger, focusing on gaming, , and niche sectors. Comptiq originated in 1983 as a monthly publication from , initially emphasizing computer games with sections for serialized adaptations of games. Over time, its content evolved to center on bishōjo games and visual novels, catering to audiences interested in media mix content like tie-ins and character features. Following the 2008 merger forming ASCII Media Works, it continued under Kadokawa's umbrella, maintaining its monthly release schedule and expanding . As of 2025, Comptiq remains active, with recent issues highlighting popular franchises such as Hololive and Fate series adaptations. ASCII-specific technology titles included Weekly ASCII, launched in 1989 as a weekly magazine covering , software, and IT trends for professionals and enthusiasts. It provided in-depth reviews, news, and tutorials on , supporting Japan's early PC culture. In 2015, Kadokawa shifted it to a fully digital format via the ASCII.jp website to adapt to declining print demand, with issues downloadable starting June 2015; publication continues online as of 2025. Another legacy title, Business ASCII, rebranded from the original ASCII magazine in 2008, targeted and IT business strategies with monthly features on corporate tech adoption. It ceased print publication in January 2010 amid market shifts toward online resources. Following the dissolution of the ASCII Media Works division in 2018, these and other titles were folded into Kadokawa Corporation's integrated operations by 2020, with ongoing titles like Comptiq transitioning to hybrid print-digital models and discontinued ones preserved through digital archives on platforms like . This restructuring emphasized cross-media synergies, maintaining access to legacy content via Kadokawa's online libraries.

Publishing imprints

Light novel imprints

ASCII Media Works' primary light novel imprint is Dengeki Bunko, established in June 1993 under MediaWorks as a dedicated line for young adult fiction targeted at male readers, focusing on genres such as fantasy, science fiction, and adventure. Notable series include Sword Art Online by Reki Kawahara, which has sold more than 30 million copies worldwide as of March 2021. In addition to , ASCII Media Works operated other imprints, including Media Works Bunko introduced in for general fiction targeting a broader audience with mainstream narratives. These imprints maintain a publication process emphasizing high-volume output, with a strong focus on fantasy and sci-fi themes that often explore virtual worlds, elements, and personal growth. A key aspect of these imprints' success lies in their adaptation potential, including hits like and The Irregular at Magic High School, which transitioned seamlessly from print to and further media expansions. Promotions for these light novels frequently appear in ASCII Media Works' Dengeki magazines, enhancing visibility among core readership.

Manga and novel imprints

ASCII Media Works maintained several imprints dedicated to manga and traditional novels, distinct from its light novel lines, emphasizing serialization in its magazines and standalone publications for broader audiences. The primary manga imprint, Dengeki Comics, was established in 1992 and focused on titles serialized in Dengeki Daioh, encompassing adaptations and original works. Representative examples include A Certain Scientific Railgun, which exemplifies the imprint's role in expanding shared universes across media formats. Following the 2013 merger of ASCII Media Works into , Dengeki Comics saw hybrid releases under Kadokawa Comics Ace, blending former ASCII titles with the larger Kadokawa manga catalog to streamline distribution and . This integration allowed for collaborative projects that combined Dengeki's sci-fi and fantasy strengths with Ace's diverse genres, enhancing market reach without altering core practices. For traditional novels, the Dengeki Novels imprint launched in 2005, targeting adult readers with genres such as and general , separate from youth-oriented novels. These imprints continued to operate under following the merger and dissolution of ASCII Media Works as a division in 2018. Distribution for these imprints relied heavily on physical books through Japanese retailers, with a pivot to digital formats beginning around 2015 via platforms like BOOK☆WALKER. International expansion occurred through partnerships with , a Kadokawa-Hachette , which licensed select and novels for English-language print and digital releases.

Other activities

Literary contests

ASCII Media Works organized the Dengeki Novel Prize, an annual literary contest established in 1994 to scout and debut new light novel authors for its Dengeki Bunko imprint. The contest features a Grand Prize of ¥3 million, Gold Prize of ¥1 million, and Silver Prize of ¥500,000, along with additional awards for honorable mentions and special categories, with winning works published under Dengeki Bunko. Notable winners include Reki Kawahara, who secured the Grand Prize in 2008 for Accel World, marking his professional debut and contributing to the imprint's expansion into multimedia adaptations. In parallel, ASCII Media Works launched the Dengeki Comic Grand Prix in 2004 as a semiannual award for emerging manga creators, shifting to an annual format from 2010 onward. The contest offered a Grand Prix of ¥2 million, Semi-Grand Prix of ¥500,000, and Excellence Awards, with top entries often leading to serialization opportunities in magazines like Dengeki Daioh. Prior to the 2008 merger forming ASCII Media Works, predecessor MediaWorks had run similar novel submission contests under the Dengeki banner, including elements later integrated as the Media Works Bunko Prize within the Dengeki Novel Prize starting in 2009. These contests served as key talent pipelines for Dengeki Bunko publications, fostering original works in light novels and manga.

Video game publications

ASCII Media Works engaged in video game publishing primarily through adaptations of its light novels and manga properties, as well as original titles tied to its Dengeki brand. One notable original release was Dengeki Gakuen RPG: Cross of Venus, an action role-playing game developed by Pegasus Japan for the Nintendo DS and released in Japan on March 19, 2009. The game featured crossover characters from various Dengeki franchises, emphasizing strategic battles and school-themed narratives. Another key example includes the Toaru Majutsu no Index series of games for the PlayStation Portable, developed by Shade Inc. and released between 2011 and 2013, which adapted the popular light novel's supernatural action elements into fighting and adventure formats. Following the formation of Kadokawa Games in 2009, which absorbed much of ASCII's prior game development efforts, ASCII Media Works shifted post-2010 toward a licensing model, outsourcing development to external studios while retaining IP oversight. This approach allowed the company to expand its portfolio without in-house production, resulting in over 50 licensed titles by 2018, including adaptations from its imprint. Adaptations of light novels and manga were central, such as the series of simulation and adventure games for the , released from 2008 to 2011 by developers like Netchubiyori Ltd., which explored the franchise's merchant economy themes in interactive formats. These titles were often promoted through ASCII Media Works' Dengeki PlayStation magazine to leverage its gaming audience. After the dissolution of the ASCII Media Works division on , 2018, as part of Kadokawa Corporation's restructuring, the handling of Dengeki IPs for video games transitioned to Kadokawa's direct licensing to external developers. As of 2025, this includes partnerships with companies like for ongoing adaptations, such as entries in the series based on properties. This model sustains the legacy of ASCII Media Works' contributions to extensions of its publishing catalog.

References

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