Art toy
Art toy
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Art toy

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Art toy

Art toys, also called designer toys, are toys and collectibles created by artists and designers that are either self-produced or made by small, independent toy companies, typically in very limited editions. Artists use a variety of materials, such as ABS plastic, vinyl, wood, metal, latex, plush, and resin. Creators often have backgrounds in graphic design, illustration, or fine art, but many accomplished toy artists are self-taught. The first art toys appeared in the 1990s in Hong Kong and Japan. By the early 2000s, the majority of art toys were based upon characters created by popular Lowbrow artists, linking the two movements.

In his book Vinyl Will Kill!, illustrator Jeremyville, in Sydney, claims that the cultural phenomenon of designer toys began when Hong Kong–based artist Michael Lau took his customized G.I. Joe figures to a local toy show. He had reworked them "into urban hip-hop characters, wearing cool streetwear labels and accessories." Initially known as "urban vinyl", the accepted term soon became "designer toys".

A typical example of designer toys are the Qee series, produced in Hong Kong by Toy2R. The standard size of Qee figures is 2" high, but 8" and 16" figures are also produced. Qees vary in their design, usually with the same basic body type, but with head sculpts that may be of a bear, a cat, a dog, a monkey, or a rabbit. Variations of the Qee are the Toyer with a head that resembles a cartoon skull; the Knuckle Bear, which was created by Japanese character designer Touma, and resembles a graffiti-style caricature of an anthropomorphized bear; and the Qee Egg, a bird's egg with arms and legs. Blank Qees are produced in 2" and 8" sizes; these figures may be of any Qee sculpt, but are packaged unpainted, as do-it-yourself pieces. Each piece is designed by an artist and carries its own aesthetic theme. Each 2" figure is packaged with an optional keychain attachment.

Another example of designer toys is the Dunny series, produced by the American company Kidrobot. Dunny figures may be considered the Western counterpart of the Chinese Qee and the Japanese Bearbrick. Dunny are a series of figures that resemble anthropomorphized rabbits in a cartoon style (a design originally illustrated by graffiti, stencil, and comic artists) which are produced as 3", 8", and 20" figures. There is a variation of the Dunny figure called a Munny, which resembles a monkey, and is only sold as an unpainted do-it-yourself piece. Some creators of designer toys are Hong Kong–based Michael Lau, credited with the establishment of the Urban Vinyl movement; Devilrobots, a five-person design team from Japan, known for their television character named TO-FU Oyako; Mexican artists Carlos & Ernesto East "The Beast Brothers" which are known for their Dia de muertos and Aztec influences; American concert poster artist Frank Kozik's Mongers series and Labbit character; and British illustrator James Jarvis's cast of characters, produced as vinyl figures of varying sizes.

Most vinyl toys are produced in factories in China, though some designers have shifted production to Japan where higher quality materials such as clear vinyl are used. Designer toys are rarely produced in the United States due to environmental restrictions on vinyl production; some exceptions are resin and plush toys.

Urban vinyl is a type of designer toy, featuring action figures in particular which are usually made of vinyl. Although the term is sometimes used interchangeably with the term designer toy, it is more accurately used as a modifier: not all designer toys can be considered urban vinyl, while urban vinyl figures are necessarily designer toys, by virtue of how they are produced. Like designer toys in general, urban vinyl figures feature original designs, small production numbers, and are marketed to collectors, predominantly adults.

What sets "urban" designer toys apart from general "designer" or "art" toys, is the subject matter. Anything dealing with graffiti, hip-hop, rap or other subjects typically tied to an urban environment.

The urban vinyl trend was initiated by artist Eric So & Michael Lau, who first created urban vinyl figures in Hong Kong in the late 1990s. Early designer toy creators include New York artist Ron English. Other creators of urban vinyl figures are Japanese artist and designer Takashi Murakami whose work has been exhibited in the Museum of Contemporary Art, Tokyo, and the Museum of Fine Arts, Boston, Australian designer Nathan Jurevicius's Scarygirl, based on characters from his comic of the same name, and produced in conjunction with Hong Kong company Flyingcat, and former graffiti artist KAWS.

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