Dickie Pride (born Richard Charles Kneller; 21 October 1941 – 26 March 1969) was an English singer. He was one of Larry Parnes' stable of Rock and roll stars, who did not achieve the same successful career as some of his contemporaries.

Pride was born on 21 October 1941, at 74 Parchmore Road, Thornton Heath, Surrey, now in Croydon. He attended John Newnham Secondary School in Addington before visiting the Royal School of Church Music in Croydon, where a career as an opera singer was suggested. Later on, Pride was a member of a skiffle group, the Semi-Tones. When Pride was 15 years old, his father died. He took on several menial jobs to help support the family, including working in a stonemason's yard that specialised in making gravestones. Eventually Pride was fired for being too cheerful and singing at work.

I dropped into a pub in Tooting and there was this incredible singer. I'd no idea who he was, but I was so impressed I talked to Larry Parnes about him. We went to see him the next week and took Lionel Bart with us. We were all so impressed that Larry decided to sign him on the spot.

In late 1958, Russ Conway heard him performing at the Castle Public House in Tooting, South London. Conway recommended him to Larry Parnes, who immediately signed him. Parnes gave him the stage name 'Dickie Pride'. At 16, he gave his first concert as Dickie Pride at the Gaumont State Cinema in Kilburn, which was then the biggest cinema in the United Kingdom. The music magazine Record Mirror stated that "he ripped it up from the start" and that the theatre shook so much during his performance that he should be known "The sheik of shake". Pride was signed to Columbia Records, by Norrie Paramor.

If there was anyone in the audience heckling he'd jump off the stage and go and thump them. He was also the man who taught me to sing harmony, when I'd never even heard of it. He'd get three or four of us together on the back of the coach singing and that's how I learnt to do it. He was tremendously talented and his death was a tragedy.

This was followed by tours, television and, in March 1959, his debut single, "Slippin' and Slidin'" (a cover of a song made famous by Little Richard). Pride made eight appearances on the first teenage all-music TV show, Oh Boy! He also performed in 'The Big Beat Show' at Southend with Marty Wilde, Billy Fury, Terry Dene, Johnny Gentle, Duffy Power and Sally Kelly. However, the commercial performance of most of Pride's recordings was far below expectations. The only Pride single that ever made it into the Top 40 in the UK Singles Chart, "Primrose Lane", appeared in October 1959 for only one week at No. 28.

Television producer Jack Good had seen Pride sing in Southend. The first edition of Good's rock and roll TV show Wham!, shown on ABC Weekend TV in April 1960, included Pride. Guitarist Albert Lee made his first professional stage appearance as an accompanist for Pride. Despite Pride being guaranteed 60 pounds a week by the fourth year, Parnes reneged on almost all the contracts, which were so tightly drawn that Parnes could do anything he wanted.

Pride was successful during live performances, but had difficulty transferring this success to his recordings. In 1961, Columbia attempted to reposition Pride as an all round entertainer, by recording an album of 'Tin Pan Alley' standards with Eric Jupp and his Orchestra, called Pride Without Prejudice. Pride always had an interest in jazz and traditional pop, so he was keen to finally do an album of his own. But the record sold poorly, and Pride was later dropped by Parnes and Columbia. Pride remained close friends with Billy Fury and Duffy Power.