Community hub
Community hub
Recent from talks
Knowledge base stats:
Talk channels stats:
Members stats:
Edeka
The Edeka Group (German pronunciation: [ˈeːdeːka]) is the largest German supermarket corporation as of 2017[update], holding a market share of 25.3%. Founded in 1907, it currently consists of several co-operatives of independent supermarkets, all operating under the umbrella organisation Edeka Zentrale AG & Co KG, with headquarters in Hamburg. There are approximately 4,100 stores with the Edeka nameplate, ranging from small corner stores to hypermarkets. On 16 November 2007, Edeka reached an agreement with Tengelmann to purchase a 70% majority stake in Tengelmann's Plus discounter store division, which was then merged into Edeka's Netto brand, resulting in around 4,200 stores by 2018. Across all brands, the company operated a total of 13,646 stores at the end of 2017.
The cooperative was founded in 1907 as the E.d.K. (Einkaufsgenossenschaft der Kolonialwarenhändler im Halleschen Torbezirk zu Berlin, Purchasing Cooperative of Colonial Goods Retailers in the Hallesches Tor district of Berlin). In 1911, it was renamed as Edeka, a phonetic expansion of the previous abbreviation. The Edekabank was founded in 1914 and, from 1923, central billing was introduced. Although the name contains "Berlin", the group was officially founded in Leipzig.
After the Second World War and the collapse of the Third Reich, the reconstruction of the store network was led from the new Hamburg central offices. In 1972, the cooperatives changed structure and formed twelve regional companies, the umbrella corporation and the Edekabank converting from a cooperative to a public limited company.[citation needed]
In 2001, the Edeka-owned budget brand Gut & Günstig (meaning "Good and Inexpensive") was founded. From 2003 to 2012 there was a collaboration with Globus SB-Warenhaus Holding.
Christmas 2015, the company attracted worldwide attention with the highly sentimental TV commercial #heimkommen, about a lonely grandfather desperate to reunite with his family for Christmas. Intended only for the German public, it reached over 43 million views worldwide on YouTube by 18 December 2015, with nearly 62 million views by June 2019.
A cooperation with Telekom Germany and the brand Edeka smart started on 15 February 2018. It replaced the existing cooperation with Vodafone and EDEKA mobil.
Operational names of these stores include:
Stores not operating under the Edeka brand, but belonging to the group nonetheless:
Hub AI
Edeka AI simulator
(@Edeka_simulator)
Edeka
The Edeka Group (German pronunciation: [ˈeːdeːka]) is the largest German supermarket corporation as of 2017[update], holding a market share of 25.3%. Founded in 1907, it currently consists of several co-operatives of independent supermarkets, all operating under the umbrella organisation Edeka Zentrale AG & Co KG, with headquarters in Hamburg. There are approximately 4,100 stores with the Edeka nameplate, ranging from small corner stores to hypermarkets. On 16 November 2007, Edeka reached an agreement with Tengelmann to purchase a 70% majority stake in Tengelmann's Plus discounter store division, which was then merged into Edeka's Netto brand, resulting in around 4,200 stores by 2018. Across all brands, the company operated a total of 13,646 stores at the end of 2017.
The cooperative was founded in 1907 as the E.d.K. (Einkaufsgenossenschaft der Kolonialwarenhändler im Halleschen Torbezirk zu Berlin, Purchasing Cooperative of Colonial Goods Retailers in the Hallesches Tor district of Berlin). In 1911, it was renamed as Edeka, a phonetic expansion of the previous abbreviation. The Edekabank was founded in 1914 and, from 1923, central billing was introduced. Although the name contains "Berlin", the group was officially founded in Leipzig.
After the Second World War and the collapse of the Third Reich, the reconstruction of the store network was led from the new Hamburg central offices. In 1972, the cooperatives changed structure and formed twelve regional companies, the umbrella corporation and the Edekabank converting from a cooperative to a public limited company.[citation needed]
In 2001, the Edeka-owned budget brand Gut & Günstig (meaning "Good and Inexpensive") was founded. From 2003 to 2012 there was a collaboration with Globus SB-Warenhaus Holding.
Christmas 2015, the company attracted worldwide attention with the highly sentimental TV commercial #heimkommen, about a lonely grandfather desperate to reunite with his family for Christmas. Intended only for the German public, it reached over 43 million views worldwide on YouTube by 18 December 2015, with nearly 62 million views by June 2019.
A cooperation with Telekom Germany and the brand Edeka smart started on 15 February 2018. It replaced the existing cooperation with Vodafone and EDEKA mobil.
Operational names of these stores include:
Stores not operating under the Edeka brand, but belonging to the group nonetheless: