Hubbry Logo
logo
Ultimate Marvel
Community hub

Ultimate Marvel

logo
0 subscribers
Be the first to start a discussion here.
Be the first to start a discussion here.
Contribute something to knowledge base
Hub AI

Ultimate Marvel AI simulator

(@Ultimate Marvel_simulator)

Ultimate Marvel

Ultimate Marvel, later known as Ultimate Comics, was an imprint of comic books published by Marvel Comics, featuring reimagined and modernized versions of the company's superhero characters from the Ultimate Marvel Universe, later known as the Ultimate Universe. Those characters include Spider-Man, the X-Men, the Ultimates (the Ultimate Marvel Universe counterpart of the Avengers), the Fantastic Four, and others. The imprint was launched in 2000 with the publication of the series Ultimate Spider-Man and Ultimate X-Men in 2001, followed by The Ultimates and Ultimate Fantastic Four in 2002 and 2004 respectively providing new origin stories for the characters. The reality of Ultimate Marvel is designated as Earth-1610 as part of the Marvel Comics Multiverse.

The Ultimate Universe, as a part of a large-scale reboot of the All-New, All-Different Marvel Multiverse, ended at the conclusion of the 2015 "Secret Wars" storyline, when select characters from the Ultimate Universe moved to the mainstream universe. However, writer Brian Michael Bendis established at the end of the 2017 miniseries Spider-Men II that the universe and its superheroes still exist.

Between June and September 2023, Marvel published the Ultimate Invasion miniseries written by Jonathan Hickman with art by The Ultimates co-creator Bryan Hitch. The events of the miniseries culminated in the establishment of a rebooted Ultimate Universe designated as Earth-6160, which serves as the setting for a relaunched series of books under the Ultimate Marvel banner, which began with the eponymous Ultimate Universe #1 in November 2023. The new Ultimate imprint also encompasses new versions of Ultimate Spider-Man, Ultimate X-Men, and The Ultimates, as well as a standalone Ultimate Black Panther story.

In the late 1990s, the US comic book industry had declining sales. Annual combined sales from all publishers, which had been close to a billion dollars in 1993, had declined to 270 million. Comic books were briefly seen as valuable investments and sales shops flourished, but prices dropped as the speculative bubble popped in the early 1990s. In addition, the poor reception of the Batman & Robin film cast doubts on the prospects of any other comic book cinematic adaption. Marvel Comics went through a Chapter 11 bankruptcy, many notable artists left the company, and their rival, DC Comics, topped them in sales. Brian Michael Bendis, who was hired to start the imprint, said that "when I got hired, I literally thought I was going to be writing one of the last — if not the last — Marvel comics".

Comic book continuity, which had been a key to the success of Marvel Comics in its early years, turned into a problem for some readers. All stories had to fit into a sixty-year continuity, a bar that not all fans could reach and which scared away some new readers. The usual style of superhero comics with pages of garish colors, fantastical villains and convoluted plots was of little interest to young adult audiences, who preferred the style set by the Matrix franchise. Most superheroes were adults, even those that started as teenagers, such as Spider-Man and the X-Men. Previous attempts to cut the long continuity did not work as expected: DC's Crisis on Infinite Earths and Zero Hour: Crisis in Time caused several plot contradictions, and Marvel's Heroes Reborn was panned by critics and fans. The Dark Age of Comic Books tried to counter the campiness of the Silver Age with violence and shocking content, but the trend was declining as well.

The idea for the Ultimate imprint was developed by Bill Jemas. A lawyer who had worked mainly at the collectible-trading-card industry before that point, he had little interaction with the production of comic books. In his perspective, the main problem of Marvel Comics was that it was "publishing stories that were all but impossible for teens to read — and unaffordable, to boot". He worked on an idea given by a CEO of the Wizard magazine: reboot the heroes to their original character premise. Marvel's editor-in-chief Joe Quesada preferred to start an imprint with new heroes, but accepted Jemas' proposal. The working title for the imprint at that point was "Ground Zero". Unlike previous reboots, there was no in-story explanation for the existence of the imprint, and the standard comic books were still being published, unaffected by the new project. Thus, Ultimate Spider-Man would contain the stories of a new teenager Spider-Man starting his career, and the usual Spider-Man titles would still contain the stories of the adult Spider-Man with nearly forty years worth of continuity.

Quesada then hired Brian Michael Bendis, an artist from indie publishers, for the first comic book of the imprint, Ultimate Spider-Man. One of the previous auditioners had made a word-by-word rewrite of the Amazing Fantasy #15 comic (the debut of Spider-Man), in a modern setting. Bendis preferred to avoid that writing style completely. Instead, he changed the narration style, so that it resembled a TV series more than a classic superhero comic book. There were no thought bubbles or long expositions, and the first issue did not feature any superhero costume. Jemas tried to bring more notice into the comic book by distributing it at chain stores like Payless Shoes and Walmart. The sales rose, and the comic book was acclaimed by critics. The art was created by Mark Bagley, known for his work on Spider-Man and Venom stories in the 1990s. The Bendis/Bagley partnership of 111 consecutive issues made their partnership one of the longest in American comic book history, and the longest run by a Marvel creative team, beating out Stan Lee and Jack Kirby on Fantastic Four.

Ultimate X-Men was also launched in 2001. It was initially delayed by the search for a creative team, and even Bendis' proposed scripts were rejected. The new title was finally given to Mark Millar, who had a controversial run in DC's The Authority. The two authors had conflicting styles: Bendis sought to modernize the old superhero tropes, and Millar sought to critique them. While Bendis tried to write atemporal stories, Millar preferred to set his stories amid the political tensions of the time, with edgy, quick action-driven stories and making the relationship between humans and mutants more realistic and distrustful. The first issue of Ultimate X-Men sold 117,085 copies in a month. Lacking previous knowledge about the characters, Millar based his general draft of the series on the 2000 X-Men film.

See all
User Avatar
No comments yet.