While the text only mentions the year 1912, it's important to note the general context. 1912 marks the year Edna Murphey created and began marketing Odorono, a deodorant brand. This year is significant as it marks the beginning of modern-day deodorant marketing strategies, establishing Murphey as a pioneer in the field. This year she started selling Odorono after taking the product to Atlantic City in 1912 for a Summer long exposition.