Edna Murphey
Edna Murphey
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Chronicle

The chronicle serves to compile a day-by-day history of Edna Murphey.

While the text only mentions the year 1929, it's important to note the general context. In 1929, Edna Murphey sold the Odorono company to Northam Warren, the inventor of Cutex Cuticle Remover. This marked a significant change in ownership and the end of Murphey's direct involvement with the brand.
While the text only mentions the year 1921, it's important to note the general context. By 1921, Odorono was being advertised in newspapers across numerous countries, including England, Cuba, Mexico, and several others in South America, as well as New Zealand, Australia, and South Africa. This widespread advertising indicates the brand's international expansion and increasing recognition.
While the text only mentions the year 1919, it's important to note the general context. In 1919, Odorono switched its advertising strategy to convince people that sweating was an embarrassing problem. This shift in marketing focus proved successful, leading to a significant increase in sales.
While the text only mentions the year 1918, it's important to note the general context. In 1918, Edna Murphey took out a US$50,000 bank loan to hire James Webb Young of the J. Walter Thompson (JWT) agency to create a national advertising campaign for Odorono. This decision signifies a major investment in marketing and a shift towards a more aggressive advertising strategy.
While the text only mentions the year 1913, it's important to note the general context. In 1913, the American Medical Association (AMA) determined that aluminum chloride, the active ingredient in Odorono, was likely to clog pores in the underarm, potentially causing irritation. This determination influenced consumer advice regarding the product's usage.
While the text only mentions the year 1912, it's important to note the general context. 1912 marks the year Edna Murphey created and began marketing Odorono, a deodorant brand. This year is significant as it marks the beginning of modern-day deodorant marketing strategies, establishing Murphey as a pioneer in the field. This year she started selling Odorono after taking the product to Atlantic City in 1912 for a Summer long exposition.
All other days in the chronicle are blank.
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