Edna Murphey
Edna Murphey
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Daily Chronicle

1 January, 1929
While the text only mentions the year 1929, it's important to note the general context. In 1929, Edna Murphey sold the Odorono company to Northam Warren, the inventor of Cutex Cuticle Remover. This marked a significant change in ownership and the end of Murphey's direct involvement with the brand.
1 January, 1921
While the text only mentions the year 1921, it's important to note the general context. By 1921, Odorono was being advertised in newspapers across numerous countries, including England, Cuba, Mexico, and several others in South America, as well as New Zealand, Australia, and South Africa. This widespread advertising indicates the brand's international expansion and increasing recognition.
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Main Milestones
Early Life and Background
Late 19th Century
Information regarding Edna Murphey's early life is scant. However, it is known that she lived in Cincinnati, Ohio. Specific details about her birthdate, family, and education remain largely unrecorded. Her lack of prior business experience makes her later success with Odorono even more remarkable, suggesting a natural aptitude for marketing and entrepreneurship that was not necessarily cultivated through formal training.
Discovery and Development of Odorono Formula
1910s
Edna Murphey was a physician or possibly a surgeon's assistant (records are unclear). She created the formula for Odorono, a portmanteau of "Odor? Oh no!" She identified a need for a solution to address perspiration odor, which was becoming an increasing concern in a society that was increasingly concerned about social expectations. This formula, based on aluminum chloride, proved to be incredibly effective, although initially harsh, at preventing sweat and odor, setting it apart from the perfumes and superficial solutions of the time.
Brief
Known For
Creator of Odorono deodorant and originator of modern-day deodorant marketing strategies (1912).