Edna Murphey
Edna Murphey
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What happened with Edna Murphey on 1 January, 1918

1 January, 1918

While the text only mentions the year 1918, it's important to note the general context. In 1918, Edna Murphey took out a US$50,000 bank loan to hire James Webb Young of the J. Walter Thompson (JWT) agency to create a national advertising campaign for Odorono. This decision signifies a major investment in marketing and a shift towards a more aggressive advertising strategy.
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