Empire Distribution

Empire Distribution, Records and Publishing Inc. (stylized as EMPIRE) is an independent American record label, distribution and publishing company founded in 2010 by Ghazi Shami. Based in San Francisco, EMPIRE has offices in New York, London, Lagos, and Johannesburg in addition to recording studios in San Francisco and New York.

Shami, a San Francisco native with a background in music and tech, founded Empire as a digital distribution company focused on hip hop and rap. Developing proprietary software that allowed managers and artists to easily track airplay and sales, Empire paid monthly royalties to artists, many of whom had not previously earned digital revenue, and gained early support from the Bay Area's artist community.

In 2014, Shami, known as Ghazi, launched the Empire label. Empire Africa, Empire Latino, and Empire Nashville divisions were later established. Since its founding—in partnership with artists and artist labels—Empire has released music by artists including Kendrick Lamar, Anderson .Paak, Shaboozey, Fat Joe, Tyga, Asake, Fireboy DML, XXXTentacion, G-Dragon, Philthy Rich, Young Dolph, Key Glock, King Von, Tink, Black Sherif, Yung Bleu, D Smoke, T-Pain, Snoop Dogg, DRAM, Cardi B and Emtee, among others. Empire Publishing was founded in 2020.

Empire was founded in by Ghazi Shami. Raised in San Francisco, he grew up listening to Bay Area artists such as Too Short, Spice 1, RBL Posse, Souls of Mischief, Luniz, JT the Bigga Figga, and Rappin' 4-Tay. Equally interested in music and technology, in college he worked at the tech companies Sun Microsystems, Eloquent Technologies and Audio Highway; he later worked at Hyde Street Studios, where he engineered and mixed music by artists including Messy Marv, Planet Asia and Too Short.

In 2006, he was hired at INgrooves Music Group, an independent distribution and marketing company. While he had written code and built out streaming media sites since he was a teenager, at INgrooves, he learned about the intricacies of digital distribution, artist contracts, and royalties. Helping to build the company's rap division, he signed DIY artists representative of the Bay Area sound and culture, often introducing them to online revenue streams.

Ghazi founded Empire from his home in the Potrero neighborhood of San Francisco in 2010. In a 2019 interview, he said: "This company wouldn't exist if I wasn’t born and bred in the Bay; in SF and Silicon Valley. This company is as much a software company as it is a music company. It’d be a disservice to the roots, to the origin, to everything that I stand for, if this company wasn't firmly planted or rooted here."

Initially focused on rap, Empire's backend technology bypassed the existing digital distribution system and delivered music directly to streaming and retail platforms quickly to capitalize on the viral momentum of the genre's traditional rapid-fire releases. Contracts were non-exclusive and proprietary software allowed managers and artists to easily track royalties, which were paid monthly. The company's core practices, in addition to Ghazi's relationships, attracted artists, and as Empire gained traction, Ghazi hired Nima Etminan as his second-in-command. Etminan later became the company's COO.

With its digital distribution platform successful, Empire established Empire Records. Among others, the label released Anderson .Paak's album Malibu, which earned .Paak a Grammy nomination in the Best New Artist, category, as well as Fat Joe's “All The Way Up” and DRAM's “Broccoli.” Young Dolph turned down a $22 million major label deal to sign with Empire and remain independent. In an interview with Variety, Dolph said: "Empire is on deck with people who love to do this shit just as much as I do...whether you got money to deal with it or no money to deal with it, the best relationships are going to be the ones where you understand each other."