Esquire Network

Esquire Network was an American pay television network that was a 50/50 joint venture between NBCUniversal and the Hearst Corporation. Launched on October 1, 1998 as Style Network, a spin-off of E!, the channel initially consisted of fashion, design, and urban lifestyle-themed programming. In 2008, Style shifted its programming towards personality-centric reality shows. The network was relaunched as Esquire Network on September 23, 2013; the rebrand was supposed to take place on G4, but was instead moved to Style due to G4's low ratings. As Esquire Network, the channel focused on travel, cooking, sports and fashion, and also aired reruns of sitcoms and dramas.

Due to low ratings and subsequent carriage decline by cable providers, Esquire Network closed as a cable channel on June 28, 2017, and was stated to become an online-only brand; although no further comments have been made about the proposed online-only model since.

The channel was originally launched as Style Network (although on-air promotions typically referred to it as simply "Style") on October 1, 1998, serving as a spin-off of E!. It was intended to leverage E!'s coverage of fashion and to provide an expanded venue for shows such as Fashion Emergency. The network focused on fashion, design, interior decoration and urban lifestyle-related programming. Style provided coverage of events like New York Fashion Week and showcased various designers. Early programming included: The Look for Less, Shabby Chic with Rachel Ashwell, Glow: The Beauty Show, Vogue Takes..., Stylemaker, Model, Runway, Dining with Style, and Homes with Style. Around 2003, the channel began airing a variety of "makeover" shows, including the home makeover show Clean House, which lasted for ten seasons on the network, and a face makeover show How Do I Look?, which lasted for eight seasons.

Starting in 2008, Style shifted its focus to personality-based reality programing such as Jerseylicious, Tia & Tamera, and Big Rich Texas, along with a female-focused spin-off of The Soup known as The Dish. On June 25, 2012, Style Network was rebranded with a revised logo and a new slogan: "Work it. Love it. Style it." In 2013, the channel launched two real estate related shows: Hot Listings: Miami and Built, which featured male models remodeling houses.

In December 2012, NBCUniversal signed a brand licensing deal with the Hearst Corporation, owner of Esquire magazine, to relaunch G4 into Esquire Network, which would air shows aimed at a metrosexual audience with non-sports related male-targeted programming about travel, cooking, and fashion, alongside acquired and archived programming from the NBCUniversal library including Party Down, Parks and Recreation and week-delayed episodes of Late Night with Jimmy Fallon.

The rebranding was scheduled to take place on April 22, 2013, but was moved to an unspecified date in the summer on April 15, 2013, as network general manager Adam Stotsky stated the rebranding was pushed back in order to have a broader slate of original series to launch than would have been available for the April launch. In May 2013, the launch date was pushed to September 23, 2013, with its first program being an 80th anniversary special on Esquire which was rebroadcast later in primetime.

On September 9, 2013, NBCUniversal announced that it would replace Style Network with Esquire Network, leaving G4 "as is for the foreseeable future, though it's highly unlikely the company will invest in more original programming" according to The Hollywood Reporter. One of the factors was likely Style's distribution on certain pay TV providers, including DirecTV, giving Esquire more homes at launch with the Style channel slot than they would have had with G4 (G4 had earlier been removed by DirecTV in 2010 due to the channel's low viewership and had never been able to come to terms on a new carriage agreement).

This forced last-second changes to Esquire Network's planned schedule outside of primetime. Cable-edited reruns of Sex and the City (a series which took heavy criticism from Esquire magazine during its original run) remained on its schedule until December 2013 (when the rights were shifted to E!), with most of Style's series being canceled or transferred to E!, Bravo and Oxygen. International versions of Style Network continued to exist several years after, as the Esquire brand license was restricted solely to the United States. The original iteration of G4 closed on December 31, 2014.